Nvidia trying to trademark..... numbers?

[LukaH]

Nvidia tries to block AMD from naming their RX GPUs similar to the RTX lineup by (trying) trademarking the numbers 3080, 4080 and 5080.

 

Quote

Now, it looks like Nvidia wants to stop AMD's games, with recent trademark applications showing that Nvidia claims ownership of the numbers 3080, 4080 and 5080, at least within the world of PC graphics. This move appears to be Nvidia's attempt to stop Radeon calling their next graphics card the RX 3080, a name which would inevitably cause confusion when Nvidia releases their RTX/GTX 30XX series, which should include a model called the RTX 3080.  

 

I hope they fail because this is just ridiculous. But i hope AMD fires back and trademarks every other number just for the lolz.

 

Source:

https://www.overclock3d.net/news/gpu_displays/nvidia_hopes_to_block_amd_s_rx_3080_with_a_new_trademark/1

https://euipo.europa.eu/eSearch/#details/owners/1002332

[Jurrunio]

AMD following Nvidia's naming scheme is even worse, I'd rather they follow their current one and use 600 series even if Nvidia didnt do this

[NumLock21]

Amd did the same with their chipsets and cpus to copy intel. At least intel did not file for a trademark because they were not afraid of amd. Nvidia needs to grow a pair.

[leadeater]

I'd love it if AMD had zero intention of using those namings and Nvida was a victim of 'tech media' hype bs lol

[Spotty]

1 minute ago, LukaH said:

I hope they fail because this is just ridiculous. But i hope AMD fires back and trademarks every other number just for the lolz.

Why is it ridiculous? AMD are being assholes when it comes to naming schemes. Look at the X399 chipset for Threadripper (copying Intel's HEDT chipset naming scheme trend of X79, X99, X299), mid range consumer B350/B450 chipset (copying Intels naming scheme trend of B150, B250 chipsets). That has caused issue for Intel who had to change to B360 naming scheme to avoid customer confusion. They even did the same thing with the Ryzen 3, 5, 7, and 9 CPUs (copying Intel's i3, i5, i7, i9).

Then there are rumours that AMD will be naming their new graphics cards the RX 3080/RX3070 copying Nvidia's RTX2080/RTX2070/etc scheme? Yeah, of course Nvidia is going to do what they can to protect against that.

If Burger King released the "Bigger Mac" burger don't you think McDonalds would take action? The "Happier Meal"?
What if Kia released a sports sedan called the M3?

AMD are being petty. The only reason they are naming their product in that way are to steal the names used by the competition, either to cause issues for the competition or to confuse customers (probably both). There will probably be some consumers browsing newegg or amazon who may not know a lot about computers who will think "Oh, the RX 3080 is a bigger number than the RTX 2080, that must mean it's newer and better".
AMD need to just stick to their own naming scheme and worry about competing in terms of performance, not pulling stupid stunts like stealing competitors naming schemes.
Just call it the RX 600 series and follow the RX naming scheme from RX 200, RX 300, RX 400, RX 500.

Then again we thought the new RTX2080 was going to be called the GTX1180 until a few weeks before it launched, so who really knows. Let's wait and see if AMD gives an official announcement of the Navi GPU line up at Computex in a few days.

[WereCatf]

21 minutes ago, LukaH said:

I hope they fail because this is just ridiculous. But i hope AMD fires back and trademarks every other number just for the lolz.

The trademark-offices in pretty much every country let companies trademark pretty much anything they want as long as the request arrives with a bunch of money attached. It's really quite upsetting.

[Arika]

NVidia shouldn't be able to trademark it. doesn't make AMD any less of a dick for doing it

[WereCatf]

3 minutes ago, Spotty said:

Why is it ridiculous? AMD are being assholes when it comes to naming schemes

Personally, I see it as being playful and funny. At least I am quite amused by it and would like for them to continue with it.

[RejZoR]

Well, numbers are trademarkable. For example, Peugeot has a trademark on numbering scheme with single or double zero in the middle like: 106, 206, 306, 406 etc and double zeroes like 3008, 4008, 5008 etc. No other car manufacturer can use it. Or Porsche with its iconic "911".

 

I frankly see very little point in graphics since they never last long enough to make sense. Would be funny though since even NVIDIA can't keep it consistent with its stupid GTX 1600 series...

[samcool55]

5 minutes ago, Spotty said:

Why is it ridiculous? AMD are being assholes when it comes to naming schemes. Look at the X399 chipset for Threadripper (copying Intel's HEDT chipset naming scheme trend of X79, X99, X299), mid range consumer B350/B450 chipset (copying Intels naming scheme trend of B150, B250 chipsets). That has caused issue for Intel who had to change to B360 naming scheme to avoid customer confusion. They even did the same thing with the Ryzen 3, 5, 7, and 9 CPUs (copying Intel's i3, i5, i7, i9).

Then there are rumours that AMD will be naming their new graphics cards the RX 3080/RX3070 copying Nvidia's RTX2080/RTX2070/etc scheme? Yeah, of course Nvidia is going to do what they can to protect against that.

If Burger King released the "Bigger Mac" burger don't you think McDonalds would take action? The "Happier Meal"?
What if Kia released a sports sedan called the M3?

AMD are being petty. The only reason they are naming their product in that way are to steal the names used by the competition, either to cause issues for the competition or to confuse customers (probably both). There will probably be some consumers browsing newegg or amazon who may not know a lot about computers who will think "Oh, the RX 3080 is a bigger number than the RTX 2080, that must mean it's newer and better".
AMD need to just stick to their own naming scheme and worry about competing in terms of performance, not pulling stupid stunts like stealing competitors naming schemes.
Just call it the RX 600 series and follow the RX naming scheme from RX 200, RX 300, RX 400, RX 500.

Then again we thought the new RTX2080 was going to be called the GTX1180 until a few weeks before it launched, so who really knows. Let's wait and see if AMD gives an official announcement of the Navi GPU line up at Computex in a few days.

But then nvidia likes to shoot themselves in the foot with the GTX16XX and RTX20XX.

Like what's the idea behind that? It would actually make more sense that AMD stays away from it because imo their current gpu lineup naming is much better than nvidia's.

Mimicking nvidia would be a step backwards tbh...

[Taf the Ghost]

9 minutes ago, leadeater said:

I'd love it if AMD had zero intention of using those namings and Nvida was a victim of 'tech media' hype bs lol

Or it was an intentional plant to see the response.

[RejZoR]

I'd still much prefer if AMD kept the letter naming schemes. I really liked the R9 Fury and RX Vega names. RX Polaris, RX Navi, it just sounds cool. Then they can attach the grades like Pro/XT like we had in the past. Or the numbers. RX Navi 200. RX Navi 600. RX Navi 800. Whatever, just not stupid NVIDIA's naming scheme. Or how they did with stupid chipsets for CPU's.I'm in touch with this industry and it's confusing for me sometimes. You're not gonna make extra sales because someone buys AMD motherboard by mistake instead of Intel's because of stupid names. Or vice versa. Coz CPU won't fit in it...

[CTR640]

10 minutes ago, VegetableStu said:

Actual Footage

^{https://www.adweek.com/creativity/burger-king-trolls-mcdonalds-yet-again-with-an-entire-menu-mocking-the-big-mac/}

Or they wanna have a own weird one of a kind meal, they could make one with: Snap my Stomach Bigtime Burger.

 

And lol at nCrydia trademarking numbers. It's like they got bullied.

[Spotty]

3 minutes ago, VegetableStu said:

inb4 sticker sales increase, LOL

 

EDIT: better yet: AMD announce RX 680 and RX 6080

Or AMD says Fuck it and just names them the AMD Iris Plus UHD 950.

[MeatFeastMan]

AMD are playing a very clever game by trying to do 3060,3070,3080. It's simple. The people who don't have a clue will automatically assume that the bigger the number, the better it is. One of the minor reasons why the 500 series wouldn't have sold as well as the 1050ti and 1060 is because the Pascal numbers were bigger than 570, 580, 590. It does have an impact, a fairly small one, but still an impact.

 

If AMD manage to have a 3080, they can play a tactical game. They know Nvidia can't adopt a 30080, that is just a total no-no. But similarly, if they adopt a 380..that wouldn't make much sense and they'd lose the number war, giving AMD a tiny bit more market share (I really am convinced this numbers thing makes a small difference). Therefore...Nvidia are forced to stay in the thousands and have to go with the 4080.

 

But AMD could be very tactical, as both companies will want to play the waiting game. Neither company would want to release their next generation first in case the other company beats them on numbers (If nvidia released a 4000 series, AMD could release the 5000 series a few months after). Nvidia would end up delaying their products to make sure AMD released first, and that could cause problems for their release timeline in the future and cause havoc. That's why they want to trademark the 3080, 4080 and 5080. To make sure AMD can't cause havoc.

 

AMD want to cause confusion and that would help them get a bit of market share.

 

[Trixanity]

23 minutes ago, Spotty said:

Why is it ridiculous? AMD are being assholes when it comes to naming schemes. Look at the X399 chipset for Threadripper (copying Intel's HEDT chipset naming scheme trend of X79, X99, X299), mid range consumer B350/B450 chipset (copying Intels naming scheme trend of B150, B250 chipsets). That has caused issue for Intel who had to change to B360 naming scheme to avoid customer confusion. They even did the same thing with the Ryzen 3, 5, 7, and 9 CPUs (copying Intel's i3, i5, i7, i9).

Then there are rumours that AMD will be naming their new graphics cards the RX 3080/RX3070 copying Nvidia's RTX2080/RTX2070/etc scheme? Yeah, of course Nvidia is going to do what they can to protect against that.

If Burger King released the "Bigger Mac" burger don't you think McDonalds would take action? The "Happier Meal"?
What if Kia released a sports sedan called the M3?

AMD are being petty. The only reason they are naming their product in that way are to steal the names used by the competition, either to cause issues for the competition or to confuse customers (probably both). There will probably be some consumers browsing newegg or amazon who may not know a lot about computers who will think "Oh, the RX 3080 is a bigger number than the RTX 2080, that must mean it's newer and better".
AMD need to just stick to their own naming scheme and worry about competing in terms of performance, not pulling stupid stunts like stealing competitors naming schemes.
Just call it the RX 600 series and follow the RX naming scheme from RX 200, RX 300, RX 400, RX 500.

Then again we thought the new RTX2080 was going to be called the GTX1180 until a few weeks before it launched, so who really knows. Let's wait and see if AMD gives an official announcement of the Navi GPU line up at Computex in a few days.

There is a difference between a trademark like Big Mac and generic numbers. 

[leadeater]

21 minutes ago, Spotty said:

Or AMD says Fuck it and just names them the AMD Iris Plus UHD 950.

AMD Iris Plus UHD 950 Ti

[Trik'Stari]

34 minutes ago, WereCatf said:

Personally, I see it as being playful and funny. At least I am quite amused by it and would like for them to continue with it.

Agreed. Screw Nvidia.

 

If you can't tell that you're buying an AMD RX3080 instead of an Nvidia RX3080, you must be writing for The Verge.

[Jurrunio]

@Spotty At least I understand Ryzen's naming scheme, I'm sure it would be unpleasant to name their CPUs FX x5xx series

[WereCatf]

Just now, Trik'Stari said:

Agreed. Screw Nvidia.

 

If you can't tell that you're buying an AMD RX3080 instead of an Nvidia RX3080, you must be writing for The Verge.

I was going to say that that's a little harsh....but then I remembered their PC-building video

[Bouzoo]

35 minutes ago, RejZoR said:

Well, numbers are trademarkable. For example, Peugeot has a trademark on numbering scheme with single or double zero in the middle like: 106, 206, 306, 406 etc and double zeroes like 3008, 4008, 5008 etc. No other car manufacturer can use it. Or Porsche with its iconic "911".

 

I frankly see very little point in graphics since they never last long enough to make sense. Would be funny though since even NVIDIA can't keep it consistent with its stupid GTX 1600 series...

Just remembered this. Pure gold. Ferrari vs Ford.

 

https://www.bbc.com/news/business-12417757

[Curious Pineapple]

3 minutes ago, Bouzoo said:

Just remembered this. Pure gold. Ferrari vs Ford.

 

https://www.bbc.com/news/business-12417757

Because anyone looking for a 4 wheeled penis extension is going to accidentally buy a Formla 1 car instead of a pickup.

[Spotty]

13 minutes ago, Trixanity said:

There is a difference between a trademark like Big Mac and generic numbers. 

Okay, if you would prefer another example..
What if Ford makes a sports car called the 911?
What if AMD names the Zen2 CPUs the R5 9600, R7 9700, R9 9900?
What if Airbus makes an Airbus 747 commercial plane?

What if Playstation made the Playstation 360?

Numbers can be trademarked.

If there was a vacuum cleaner with a model number 747 then Boeing would have a hard time arguing in court, but if a direct competitor released the 747 commercial jet airplane? Yeah, they'll get shit on in court in about 5 minutes.

 

2 minutes ago, leadeater said:

AMD Iris Plus UHD 950 Ti

Imagine the product names...
Sapphire Nitro14nm+++ AMD Iris Plus UHD RTX 950 Ti OC 2GHz Edition GDDR7 GAMING RGB DirectX 13 DisplayPort 2.1 HDMI 3.0 8K VR Ready PCIexpress 5.0 x32 Crossfire SLI

 

Just now, Jurrunio said:

@Spotty At least I understand Ryzen's naming scheme, I'm sure it would be unpleasant to name their CPUs FX x5xx series

Yeah, honestly I don't mind the CPUs that much. The R3/R5/R7 is really only minor and the "R7 1700" isn't going to be confused for an i7 9700k any time soon. I'd also argue that enough time has passed since the i7 2700 that the R7 2700 isn't really going to be confused for it either. 
It's mainly the chipsets using X399 and B350 that are the more annoying things AMD have done.

[Bouzoo]

6 minutes ago, Curious Pineapple said:

Because anyone looking for a 4 wheeled penis extension is going to accidentally buy a Formla 1 car instead of a pickup.

 

 

[leadeater]

1 minute ago, Bouzoo said:

So... you're saying there's a chance? 

Lame, just fix the image embed