Intel to revamp corporate identity. New Core logos!

[SupaKomputa]

2 hours ago, Senzelian said:

Their CPUs got boring and now their logos got boring too.

What's next? Are they going to replace optane SSDs with floppy disks?

Yeah, i was looking for used xeon server, compaing 12XX v1 (sandy bridge), v2, v3, v5, same boring 4 core.

The performance difference not that great, I ended up for sandy bridge with more ram.

[BlueChinchillaEatingDorito]

2 hours ago, SupaKomputa said:

 

Jesus was that done on KidPix?

[Techstorm970]

4 hours ago, CyberneticTitan said:

In an attempt to sever ties with its past, Intel is overhauling its corporate identity with new company logos and product logos that use a more "modern" design. There will be some new CPU product with the "EVO" branding as well. This is also a reassurance of the continued tier designations of i3, i5, i7, and i9 in the coming future.

 

 

10th gen Logo for reference:

 

 

 

I think this logo is OK. It doesn't really strike out to me. It feels pretty monotone with the dark and gray color scheme. I think this will mark a big change into how Intel will market its products in the future. I'm excited to see what the end boxes will look like.

 

Sources

https://www.guru3d.com/news-story/intel-to-revamp-identity-with-new-logos-and-evohinting-at-alder-lake.html

https://www.techpowerup.com/270449/intel-overhauls-its-corporate-identity-registers-new-product-logos-evo-powered-by-core-surfaces

This honestly looks like a throwback to their 80s logo.

 

I don't mind it.

[Vishera]

The new logo is pretty bad.

[mr moose]

Why is the logo a small i while everything else they publish is capital?

 

[Arika]

i like it. but i am personally a fan of minimalism when it comes to design. i don't like that the EVO badge is not square like the rest of them...

[poochyena]

Looks very corporate

[Blademaster91]

It looks too plain, IMO. I liked the 10th gen logo better.

[pas008]

2 hours ago, mr moose said:

I notice a lot of people are commenting on how bland or boring they are.  Which is fine, that's subjective.  But the idea  behind most branding changes these days is not about being flashy, it's just to make it different.  The Idea is to seed the consumer with the belief the product is not the old product and that it is new.   New equals better, new equals not having the same problems as the old.  Flashy can tell consumers we are trying to compete with marketing rather than we are bringing a new product. 

 

 

 

 

agreed, they can stack and glue soon

and fix all their security flaws that bug bounty program eventually paid for lol

19 minutes ago, Arika S said:

i like it. but i am personally a fan of minimalism when it comes to design. i don't like that the EVO badge is not square like the rest of them...

less is more almost a tim joke there

I like minimalism too

[Bombastinator]

Interesting timing.  Slap a coat of paint on it and call it new maybe?  I still want to look under the hood.

[Salv8 (sam)]

5 hours ago, Mateyyy said:

These pre-Sandy Bridge ones looked the best imo.

 

On topic though, I personally prefer the look of the Comet Lake logos, but I guess these are alright, just kind of bland, but who cares really?

nah this is better:

it's made of fricking metal! you don't see that these days!

[Delicieuxz]

18 hours ago, Senzelian said:

If they could, then Mitsubishi would probably jump in aswell.
And also the 200 other companies that use it for branding.

I think a legit claim requires that the use of the branding can cause people confusion and that one company's product might be mistaken for being from the other company. Cars and computer hardware exist in separate markets and aren't things that can confuse shoppers easily. But storage drives and CPUs (and intel also makes SSDs) exist in the same market of PC hardware and can confuse shoppers into thinking they're from the same company a lot more easily - especially when the font looks so similar.

 

 

[RejZoR]

8 hours ago, Zando Bob said:

Hmmmmm.... I think they look pretty decent. Instinct is to reject them because muh nostalgia and reee Intel logos have always looked a certain way, but eh. They're nice and clean, I'll mostly miss the good ole swoopy parts around the "Intel". 

While they don't look stupid or ugly, there is a reason why Coca Cola's logo has hardly changed in hundred something years. And they fucked up too by trying new things and ppl didn't like it and they changed their products, not their logo. If you look for their original logo, it's the same as used now.

 

I frankly don't mind the "old" familiar Intel logo they've been using for ages. The elliptical logo with Intel written inside is nice and recognizable. What they need is not a logo change but a product change. What good is new logo when shit underneath, the actual product is still the same crap?

 

And even if they have an Ace up their sleeve for next generation, why change the logo? It would restore "faith" into their brand because it would perform well, meaning they could stick with old logo. And while processor market isn't as saturated as others like in food industry, I hate it when they change logos and packaging because it's harder to find their stuff in stores. Returning back to trademark red and white Coca Cola logo that you can spot from across half the country because it's so familiar to everyone. Change the logo and a lot of people would just miss it thinking it's some generic cola. It's not that far off with "Intel". Casuals may know the elliptical logo and will think it's some off brand or something mimicking it.

 

We'll see, but personally I think it's a bad idea and makes it look like they're trying to hide their bad products behind new logo instead of creating new good products and have them under old logo...

[Kisai]

8 hours ago, CyberneticTitan said:

In an attempt to sever ties with its past, Intel is overhauling its corporate identity with new company logos and product logos that use a more "modern" design. There will be some new CPU product with the "EVO" branding as well. This is also a reassurance of the continued tier designations of i3, i5, i7, and i9 in the coming future.

 

 

 

Kinda bland and flat, just like all the latest HTML5 apps, and Win10.

 

I don't hate it, but it feels like it's pulling from the same design cue Microsoft took.

[StDragon]

Lame. 

[StDragon]

14 minutes ago, Kisai said:

Kinda bland and flat, just like all the latest HTML5 apps, and Win10.

 

I don't hate it, but it feels like it's pulling from the same design cue Microsoft took.

HTML5 is the lowest common denominator in what you can get away with in GUI design that runs efficiently in a browser. So in order to unify the experience, Microsoft forced the OS and MS Office suite apps to look the same as well. This was a marketing decision that led to the gimp and lame themes we see today.

 

It's sort of how modern web design that uses font spacing and continuous scrolling down to navigate is based on the tablet and touchscreen platforms.

 

And the word of the day is: Homogenize

[5x5]

The Sandy-Ivy-Haswell-Broadwell Logos were the best. The add jingle was also great. Everything since Skylake has been a design Trainwreck imho

[Vector0102]

I kinda like the 10th gen logos, they seem very...uh...polished?

[SpaceGhostC2C]

9 minutes ago, Vector0102 said:

I kinda like the 10th gen logos, they seem very...uh...polished?

It's the "logo++++++"

[5x5]

39 minutes ago, gabrielcarvfer said:

They've sanded the unused parts, both in the silicon and in the logo.

The new logo should just be a white plus on a blue background.

[mr moose]

1 hour ago, gabrielcarvfer said:

I  miss Intel I've dreamed to work for. Nowadays it is more like:

 

And yes, their workers singing their jingle is pure gold.

As much as I want to say all big companies aren't as good to work for as they seem when you haven't worked in them before,  I have to admit Dr. Su's AMD is definitely a poster of what can happen with good leadership. 

[X-System]

11 hours ago, DuckDodgers said:

The one and only 90's classic:

 

 

When Intel had both awesome marketing and engineering.

I prefer Pentium III logo.

 

 

It made me want to buy a Pentium III processor when I saw Pentium III commercial on TV but I was too young to buy it  (20 years ago)

[Sauron]

Literally everyone: 7nm and lower prices plz

Intel:

 

Thank you Intel, very cool.

[jagdtigger]

12 hours ago, pythonmegapixel said:

Bland and boring in my opinion... but hey, that's just me.

They look like a rock bottom cost slapped together rush job......

[Denned]

They should probably move on from the past, before trying to server ties with it.