NVidia CEO and President on GTX 970

[hitsu1]

After seeing so many of those dumb joke videos reposted again and again........

 

Here is a link to an actual response from NVidia CEO and President Jen-Hsun Huang:

 

http://blogs.nvidia.com/blog/2015/02/24/gtx-970/

 

 

This new feature of Maxwell should have been clearly detailed from the beginning.

We won’t let this happen again. We’ll do a better job next time.

 

[TheSLSAMG]

And here will come even more shit. Too bad the issue wasn't prevented entirely. Still a lot of PR stuff, but they recognize that they at least messed up a little.

[PopReference]

Came in here expecting to see the troll video again.   Thanks for sharing.

[nj4ck]

nice to hear some kind of apology, I just wish they would finally stop calling this a "new feature of maxwell". Its a shot in the foot, not a feature.

[79wjd]

The one part of that response that bothers me a bit... 

 

 

Instead of being excited that we invented a way to increase memory of the GTX 970 from 3GB to 4GB, some were disappointed that we didn’t better describe the segmented nature of the architecture for that last 1GB of memory.

You mean you invented a way to increase the VRAM by 1gb, whereas EVGA has been offering 6gb variants of 780s and 4gb 770s for quite some time...

[IP man]

Still and forever love you Nvidia  :wub:

[Trik'Stari]

It's not a good design, it's crap market segmentation.

 

You didn't need it to increase the limit from 3 to 4, you just put 4 on there and don't cut the bandwidth in half.

 

 

That's it, I'm switching to AMD when 300 series comes out, driver problems and heat be damned.

 

The one part of that response that bothers me a bit... 

 

Why, because it doesn't make any sense?

[TheSLSAMG]

The one part of that response that bothers me a bit... 

What, that they mention 1GB as opposed to the previously reported on 512MB or that it's a lot of PR fluff?

[DildorTheDecent]

What a good guy stepping up and taking the hit. 

 

Still with TeamGreen.

[Razzaa]

He didnt have much to say unfortunately.

[c3p0_]

It's not a good design, it's crap market segmentation.

 

You didn't need it to increase the limit from 3 to 4, you just put 4 on there and don't cut the bandwidth in half.

 

 

That's it, I'm switching to AMD when 300 series comes out, driver problems and heat be damned.

 

 

Why, because it doesn't make any sense?

 

Why. Because asking for powerefficence cards is like asking supercars to be economic. I see nothing wrong with heat when it delivers the power that it should be.

[Victorious Secret]

And here will come even more shit. Too bad the issue wasn't prevented entirely. Still a lot of PR stuff, but they recognize that they at least messed up a little.

 

Get ready for another 20 pages and the same tired arguments and circular jerking! Nothing he said hasn't already been beaten into the ground. 

 

I swear, enthusiasts are the best things about the industry and the worst. This is one of those times where they are the worst. 

[79wjd]

What, that they mention 1GB as opposed to the previously reported on 512MB or that it's a lot of PR fluff?

That they're acting like it was part of the way they managed to increase the VRAM....but there are clearly other ways seeing as board partners have been offering cards with twice the VRAM -- which does make me wonder...can an 8gb 970 exist? Was the 780s GK110 chip able to access more than 3gb of VRAM, and is that why a 6gb variant of the 780 was possible? Or did the board partners do something (like a PLX chip-type thing) to allow it to access more than 3gb?

[TheSLSAMG]

That they're acting like it was part of the way they managed to increase the VRAM....but there are clearly other ways seeing as board partners have been offering cards with twice the VRAM -- which does make me wonder...can an 8gb 970 exist? Was the 780s GK110 chip able to access more than 3gb of VRAM, and is that why a 6gb variant of the 780 was possible? Or did the board partners do something (like a PLX chip-type thing) to allow it to access more than 3gb?

It has to do with how they cut down the card this time around. It wasn't like GK110 or GK104, where they can just cut down the card easily and have it done with. Why? Not entirely sure, but the proof is in the technology. Saying it's possible because AIB partners offered older cards with more VRAM doesn't exactly prove anything.

[Trik'Stari]

That they're acting like it was part of the way they managed to increase the VRAM....but there are clearly other ways seeing as board partners have been offering cards with twice the VRAM -- which does make me wonder...can an 8gb 970 exist? Was the 780s GK110 chip able to access more than 3gb of VRAM, and is that why a 6gb variant of the 780 was possible? Or did the board partners do something (like a PLX chip-type thing) to allow it to access more than 3gb?

There's this thing...called 512 bandwidth, that exists and works better and is apparently on other cards with 4gb of Vram for a similar or even lesser price...

[79wjd]

There's this thing...called 512 bandwidth, that exists and works better and is apparently on other cards with 4gb of Vram for a similar or even lesser price...

The bus size isn't the issue....

At least try and not come off as a massive fanboy/douche.

[TheSLSAMG]

There's this thing...called 512 bandwidth, that exists and works better and is apparently on other cards with 4gb of Vram for a similar or even lesser price...

It's not about the size of the damn bus. Gain a knowledge of the technology before you knock it.

[Trik'Stari]

The bus isn't the issue....

Then how does it make sense that they would have to cripple the extra half gig in order to make it accessible?

 

It doesn't, at least not to me.

 

It's not about the size of the damn bus. Gain a knowledge of the technology before you knock it.

 

Same question as above^

 

How is this a "feature" and not just market segmentation?

[Swndlr]

nice to hear some kind of apology, I just wish they would finally stop calling this a "new feature of maxwell". Its a shot in the foot, not a feature.

^

let em know fam

[79wjd]

Then how does it make sense that they would have to cripple the extra half gig in order to make it accessible?

 

It doesn't, at least not to me.

 

 

Same question as above^

 

How is this a "feature" and not just market segmentation?

The 770 has a 256-bit bus and is capable of accessing 4gb of VRAM. Clearly it's not an issue that HAS to be dependant on bus limit. So unless you're an engineer and can prove that the memory segmentation is because of the bus size, you should just stop talking.

[SuperPug]

Anand said pretty much from the start that with the right driver heuristic and optimisation the memory bandwidth is a ''non-issue''.

[Trik'Stari]

The 770 has a 256-bit bus and is capable of accessing 4gb of VRAM. Clearly it's not an issue that HAS to be dependant on bus limit; and unless you're an engineer and understand exactly how the card works then you shouldn't be blaming the memory segmentation on the bus size.

Fair enough, but that still doesn't explain how this is a "feature" that "makes it possible for the 970 to have 4gb rather than 3"

[TheSLSAMG]

Then how does it make sense that they would have to cripple the extra half gig in order to make it accessible?

 

It doesn't, at least not to me.

 

 

Same question as above^

 

How is this a "feature" and not just market segmentation?

They have to cripple the last half gig because when they cut down the core, they lose three SMs and a segment of L2 cache. That segment of L2 cache and those SMs are attached to a memory controller. Now what's left has to handle two memory controllers, but it can't do so at it's absolute capacity. I'm pretty sure that's how it's described.

[Speedbird]

nice to hear some kind of apology, I just wish they would finally stop calling this a "new feature of maxwell". Its a shot in the foot, not a feature.

It IS a new feature of Maxwell - it would be a 3GB card if it wasn't for this feature.

[79wjd]

Fair enough, but that still doesn't explain how this is a "feature" that "makes it possible for the 970 to have 4gb rather than 3"

I have no idea as I don't understand the engineering behind the cards. But it's possible the reason why previous cards were able to access more VRAM (4gb 770/6gb 780/etc...) is through something like a PLX chip, and thus not actually capable of accessing more than 4gb of VRAM natively -- although through some architectural changes, is probably (will have to be) possible.

/Just a complete and random guess