AMD CEO Dr Lisa Su, interviewed (Strategy, Radeons, CPUs, consoles )

[ahhming]

http://hexus.net/tv/show/2015/01/AMD_CEO_Dr_Lisa_Su_provides_exclusive_insight_to_HEXUS

 

AMD CEO, Dr Lisa Su, provides exclusive insight to HEXUS.

Some important bits

AMD are still committed to RAW CPU performance.

AMD wants to be define as the one who leads the market innovation

Hints that amd devices will be in wearable, smartphone and cars

More power efficent / high performance apu

bridging x86 & ARM

AMD aiming for 16 ,14,10,7 nm

[terrytek]

What about the FX CPUs? Are they still in with a chance? Or have they gone the way of the dodo bird?

[DuckDodgers]

More hot air from Underdog No1. <_<

[patrickjp93]

More hot air from Underdog No1. <_<

Not entirely. HSA is bleeding-edge innovation, and AMD does continue to lead on the GPU front. We'll see in 2016 if Zen can be competitive, so I wouldn't call it hot air just yet.

[Humbug]

What about the FX CPUs? Are they still in with a chance? Or have they gone the way of the dodo bird?

You will have to wait till 2016 most likely. For Jim Keller's ground up redesigned Zen architecture. I'm guessing FX based APUs will be part of the line up for high end desktop, and the same architecture with higher core counts as Operton for servers.

 

They don't need to beat Intel outright. But they need to show some proper improvements so that they can sell their CPUs at decent margins. Right now they are suffering because they are forced to sell everything at budget prices.

[Deletive]

Super excited... AMD interests me more then most of the other companies. 

[-TesseracT-]

10,7 nm? Sounds exciting

[Ashaira]

Cool. so my 2017 build is still on track to be full amd. Common don't make me change my mind.

 

Seems they understand they have to push for consumer trust more than anything. All the delays didn't help their previous line of products.

[Phillyphries]

She's going to push AMD really hard for these next two years

 

I'm excited to see where she can take the company in their current situation

[Guest]

AMD does continue to lead on the GPU front

What are you talking about? Intel ships by far the most iGPUs and Nvidia ships the most discrete GPUs.

As for performance, the GK110 was released at the beggining of 2013 and AMD still have nothing to beat the now fully enabled version of that chip.

[Ashaira]

What are you talking about? Intel ships by far the most iGPUs and Nvidia ships the most discrete GPUs.

As for performance, the GK110 was released at the beggining of 2013 and AMD still have nothing to beat the now fully enabled version of that chip.

you mean the 780ti? the 290x is very very close to it and beats it at 4k. i wouldn't call that nothing.

[deathjester]

http://hexus.net/tv/show/2015/01/AMD_CEO_Dr_Lisa_Su_provides_exclusive_insight_to_HEXUS

 

AMD CEO, Dr Lisa Su, provides exclusive insight to HEXUS.

Some important bits

AMD are still committed to RAW CPU performance.

AMD wants to be define as the one who leads the market innovation

Hints that amd devices will be in wearable, smartphone and cars

More power efficent / high performance apu

bridging x86 & ARM

AMD aiming for 16 ,14,10,7 nm

 

Keep improving software, and adding things like VSR. This is where they were truly behing Nvidia.

Sponsor games with a closed library and cripple Nvidia performance to show Nvidia and PC Gamer's how stupid Game Works is, while saying it is stupid to have to stoop this low. There are things AMD blows away Nvidia cards at and they can screw over Nvidia just as much.

Keep working on the new OpenGL and pay journalists to bad mouth Nvidia if they aren't cooperating or are pushing DX 12 instead, while they act as if they are super pro OpenGL.

 

Those should be the primary things. Nvidia fights dirty and you have to stoop to their level. This includes biased journalism, astroturfing, and idiotic proprietary crap that cripples your competitors card. I would start with EA games and Battlefront since it should be a massive title on PC. Make a GTX 970/980 run like a GTX 770. We will see how long this proprietary crap lasts when people who bought those cards run the game like crap.

[Guest]

you mean the 780ti? the 290x is very very close to it and beats it at 4k

At 4K, in some titles, while consuming more power and not supporting the currently only available variable refresh rate technology.

There's a reason a 780ti sells for more than a 290x even though it has a smaller frame buffer.

And I don't mean to say that AMD's dead and I certainly don't want it to be, but there's no getting around the fact that they've fallen behind and are by no means 'leading on the GPU front'.

[Sintezza]

lol Nvidia needed 3 gens to finaly beat the good old tahiti. .

Those good old Tahiti cards still go strong now days.

 

7970GHz can still maxout 98% of todays games at 1080p.

[deathjester]

At 4K, in some titles, while consuming more power and not supporting the currently only available variable refresh rate technology.

There's a reason a 780ti sells for more than a 290x even though it has a smaller frame buffer.

And I don't mean to say that AMD's dead and I certainly don't want it to be, but there's no getting around the fact that they've fallen behind and are by no means 'leading on the GPU front'.

 

780ti consumed way more power than the newer Nvidia's. Sorry but that is just FUD. I run a OC 4770k and a R9 290 on a freaking 50 dollar 600w Corsair budget PSU. There was a much bigger disparity in power between Intel/AMD than Nvidia/AMD until the 9xx.

 

780ti VRM temps also sucked just as much as the R9 cards did. The good brand aftermarket R9 290's like my Tri-x run quite a bit cooler than stock GTX 980's...

 

I have never seen over 75C on my card and my case has stock cooling and my card is overclocked... My VRM temps blow away most 780ti's.

[MEC-777]

lol Nvidia needed 3 gens to finaly beat the good old tahiti. .

Those good old Tahiti cards still go strong now days.

 

7970GHz can still maxout 98% of todays games at 1080p.

 

Yep. My 7950 was a very strong performer. Ran almost all my games maxed at 1080p.

 

Also, for all you complaining about Hawaii being power-hungry, the 780/780ti only had marginally lower TDP.

 

And for those of you saying "AMD is suffering" or things to that affect; No, they're not. They have found areas of the market where they can be very successful and will continue to do so. They don't need to beat Intel either, they just need to keep them on their toes and fill the portions of the market that are somewhat abandoned by Intel. Intel has recognized the need for stronger iGPUs and the approaching shift (and benefits) with HSA and they have responded with their Iris Pro graphics. Unfortunately for Intel, those iGPUs that can and will compete on the same level as Kaveri and Carrizo, but will still be priced WAY too high for AMD's APU target market and thus, AMD will remain unchallenged in that regard.

[Misanthrope]

Here's a strategy for you: Stronger single core performance before 2016 or 2017 *drops the mic*

[Humbug]

Here's a strategy for you: Stronger single core performance before 2016 or 2017 *drops the mic*

not possible, they need a new architecture

They have admitted that this entire family of processors, derived from bulldozer has not met their design goals.

[Thony]

They are so behind the intel with architecture, how they plan to get into lead is beyond me.

Funny how i remember so many people saying that 10nm is the limit and it cant get any smaller. And now we hear about 7nm from amd and intel

[The_Strict_Nein]

Seeing as AMD haven't been known as market leaders since the Athlon 64 days, I'm interested to see what they have.

[MEC-777]

Something else people need to understand with AMD - Creating a new architecture (which is what you all want) requires money and time. AMD doesn't have deep pockets like Intel and thus it's going to take a little longer. AMD is working on bringing you what you're asking for, just be patient. If you're currently running hardware that's fairly recent (new within the last two years +/-) then there's no need to upgrade for at least another year or more anyways.

[MEC-777]

They are so behind the intel with architecture, how they plan to get into lead is beyond me.

 

 

It's a matter of getting the architecture right. Intel has hit it out of the park with their architecture since Sandy Bridge and haven't made leaps and bounds since. AMD simply needs to get a better arch developed and they can be right up there with IPC per core.

[AxelRantila]

They are so behind the intel with architecture, how they plan to get into lead is beyond me.

Funny how i remember so many people saying that 10nm is the limit and it cant get any smaller. And now we hear about 7nm from amd and intel

I can't speak for everyone, but I'm not excited about die-sizes directly, as I'd rather have a good architecture on a larger node than a bad on a smaller one

[Misanthrope]

not possible, they need a new architecture

They have admitted that this entire family of processors, derived from bulldozer has not met their design goals.

 

Right so even with new architecture, we still have no idea if it will outperform skylake or whatever is in store for late 2016. So even with their reboot I just don't think they will catch up at this point.

[Nikolithebear]

Hopefully if AMD goes with new design on the  CPU's I really hope they use te AM3+ socket.  I really dont feel like going out and buying a new mobo.