AMD launches limited edition Ryzen MAX

[AlTech]

AnandTech reports that AMD is launching their limited edition Ryzen MAX Bundles.

 

Their Ryzen MAX bundles are offering a Ryzen CPU and a Wraith Max CPU cooler for only a tiny bit extra compared to the regular retail price of these CPUs.

 

Quote

AMD has started selling select Ryzen processors in special limited-edition Ryzen MAX bundles. This holiday season the company will offer its Ryzen 5 2600X MAX and Ryzen 7 2700 MAX bundles with its highest-performaning stock air coolers that enable users to take advantage of AMD’s Precision Boost 2 and XFR2 automatic overclocking technologies for longer periods, or just enjoy a higher overclocking potential.

Typically, boxed version of AMD’s six-core Ryzen 5 2600X processor is equipped with the company’s Wraith Spire CPU cooler, whereas boxed variant of the eight-core Ryzen 7 2700 chip comes with the Wraith Spire LED cooling system. Meanwhile, the Ryzen 5 2600X MAX and Ryzen 7 2700 MAX bundles include AMD’s range-topping Wraith MAX cooler.

 

Quote

The said processors are rated for a 65 W or 95 W TDP (2700 - 2600X), whereas the Wraith MAX is designed for overclocked CPUs that dissipate up to 200 W. By using the high-end cooling system with the Ryzen 5 2600X and Ryzen 7 2700 chips, users will be able to use AMD’s Precision Boost 2 and XFR2 automatic frequency boosting technologies for longer periods of time, or overclock their chips to higher frequencies.

When bought separately, AMD’s Wraith MAX cooling system costs $53.99 (£65 in the UK).  Since the device is only available discretely, by offering it with processors, AMD increases their value quite significantly.

 

Availability is this holiday season from select retailers. 

 

The Ryzen 5 2600X MAX should be retailing for £221.99 (£22 extra for a £65 worth Air Cooler).

 

The Ryzen 7 2700 MAX should be retailing for £285.49 (£15 extra for a £65 worth Air Cooler).

 

These are limited edition bundles so availability is only whilst supplies last.

 

These bundles look cool and the Wraith Max cooler definitely should be able to handle even a very healthy overclock on those chips.

[r2724r16]

I honestly don't like the look of the Wraith Max cooler, I'd rather get an Arctic Freezer 33 eSports ONE instead. 

[Bouzoo]

2 minutes ago, r2724r16 said:

I honestly don't like the look of the Wraith Max cooler, I'd rather get an Arctic Freezer 33 eSports ONE instead. 

Or for few $ more, a Cryorig H7. 

[Arika]

I can see uninformed people thinking that it's a better processor instead of a bundle. Hope the marketing makes it clear because the name doesnt

[dizmo]

I honestly can't help but think that if you're getting the X variant of the CPU, you're probably going to get something significantly better than a mid-range air cooler...

[XR6]

1 minute ago, dizmo said:

I honestly can't help but think that if you're getting the X variant of the CPU, you're probably going to get something significantly better than a mid-range air cooler...

Classic marketing tricks, isn't it.

[jiyeon]

7 minutes ago, r2724r16 said:

I honestly don't like the look of the Wraith Max cooler, I'd rather get an Arctic Freezer 33 eSports ONE instead. 

Hell yeah you would.

[dizmo]

Just now, 1kv said:

Classic marketing tricks, isn't it.

It's a shame they didn't include it on the lower SKU product. Where it'd make sense. And actually benefit the consumer. And push better sales. And, really, have the same cost to market.

I don't think it's as much a marketing trick as it is poorly thought out marketing.

But, I mean, this is AMD we're talking about. They've never been that great at marketing.

[XR6]

4 minutes ago, dizmo said:

It's a shame they didn't include it on the lower SKU product. Where it'd make sense. And actually benefit the consumer. And push better sales. And, really, have the same cost to market.

I don't think it's as much a marketing trick as it is poorly thought out marketing.

But, I mean, this is AMD we're talking about. They've never been that great at marketing.

Yeah. Part of the fact that Intel CPUs are more common than AMD is because of AMD's bad marketing skills. 

Seriously, when's the last time you saw an AMD ad? Sure, Intel don't run that many ads but it's still more than AMD...

[GDRRiley]

cool, a way for them to make a bit more money and confuse some consumers.

[TVwazhere]

17 minutes ago, Bouzoo said:

Or for few $ more, a Cryorig H7. 

Unfortunatelty, the Cryorig H7 isnt an option ATM....

Spoiler

[aezakmi]

I love how the site says this

Quote

a whole new premium line of AMD Wraith Coolers

 

but that's literally the same cooler that was bundled with FX 8350s like 5 years ago...

[imreloadin]

1 minute ago, aezakmi said:

I love how the site says this

 

but that's literally the same cooler that was bundled with FX 8350s like 5 years ago...

Bro, did it have RGB then though? Didn't think so!

[dizmo]

10 minutes ago, 1kv said:

Yeah. Part of the fact that Intel CPUs are more common than AMD is because of AMD's bad marketing skills. 

Seriously, when's the last time you saw an AMD ad? Sure, Intel don't run that many ads but it's still more than AMD...

I haven't really seen an Intel ad either...but I also don't really pay attention to ads so I'm a poor person to judge lol

At least AMD is doing well now. Hopefully their GPU division gets an uptick as well. It's been rather...meh.

[XR6]

Just now, dizmo said:

I haven't really seen an Intel ad either...but I also don't really pay attention to ads so I'm a poor person to judge lol

At least AMD is doing well now. Hopefully their GPU division gets an uptick as well. It's been rather...meh.

Yeah, at least they're back on their feet.

Also I've seen maybe 3 or 4 Intel ads on TV (actual Intel ads, not those laptops that advertise "intel inside")..

 

[dizmo]

14 minutes ago, 1kv said:

Yeah, at least they're back on their feet.

Also I've seen maybe 3 or 4 Intel ads on TV (actual Intel ads, not those laptops that advertise "intel inside")..

 

Ahh that'd be why, I don't watch TV!

[XR6]

6 minutes ago, dizmo said:

Ahh that'd be why, I don't watch TV!

I don't watch it much either. Only to watch South Park lol

[TheDankKoosh]

2 hours ago, aezakmi said:

I love how the site says this

 

but that's literally the same cooler that was bundled with FX 8350s like 5 years ago...

From what I know it actually has a more functional change to the design in terms of cooling, the current iteration performs similarly to a 212 evo I believe. Maybe more like a hyper t4, not entirely sure.

[mr moose]

So waiting for someone to comment about TDP and why a 200watt cooler is required for a 95 watt CPU.

 

6 hours ago, GDRRiley said:

cool, a way for them to make a bit more money and confuse some consumers.

 

They have to keep up with Intel on that score, they have a fair ways to go though.

[williamcll]

I thought it was a special edition 2700X like the 8086K

[Taf the Ghost]

Eh, RGB sells. Put RGB Cooler in the retail package. This should be interesting to see the result.

[Taf the Ghost]

32 minutes ago, williamcll said:

I thought it was a special edition 2700X like the 8086K

There's no room in the silicon for a return of Black Editions. That might not be true next year, though. So we might see a return of those special editions.

[mr moose]

26 minutes ago, Taf the Ghost said:

There's no room in the silicon for a return of Black Editions. That might not be true next year, though. So we might see a return of those special editions.

I have to admit, as much as it is mostly a marketing thing (because what you get is not really worth the extra dollars), but the black edition and the 8086 both are appealing to me.

[Taf the Ghost]

18 minutes ago, mr moose said:

I have to admit, as much as it is mostly a marketing thing (because what you get is not really worth the extra dollars), but the black edition and the 8086 both are appealing to me.

They're the "best of the available", which always has appeal. In car collecting, those special editions are the ones that end up being duds during production but, as a result, end up rare, unique and special editions. 

 

For silicon, it just means they're the best bins available at a large enough scale they can sell them for more. As we've seen with the delidding/binning companies, there is a market for this stuff. 

[mr moose]

1 minute ago, Taf the Ghost said:

They're the "best of the available", which always has appeal. In car collecting, those special editions are the ones that end up being duds during production but, as a result, end up rare, unique and special editions. 

 

For silicon, it just means they're the best bins available at a large enough scale they can sell them for more. As we've seen with the delidding/binning companies, there is a market for this stuff. 

For me the technical specs play no role in their appeal, it's purely the status/character of a system with that in there.   Which is why I said its mostly marketing to me.