Intel deemphasize process sizes

[Quinntun]

Quote

Intel will change its approach to PC chip upgrades, deemphasize process sizes. Intel will focus on increase performance with each new architecture rather than decreasing the node that it is manufactured on. As they have come to realize that most customers don't care what node the CPU is on but rather how fast the chip is.

I honestly believe this is due to Ryzen being able to match the performance, on a ST performance and beat it on MT performance, since they have gotten so complacent with being in the lead for so long and having no competition but now they do they will need to refocus the effects on making better products rather than shrinking it. I'm really happy AMD has risen again (well it appears so when it comes we will know for sure) we can finaly have good healthy competition again and we the customers will win.

 

Original story from PCWorld

http://www.pcworld.com/article/3175724/computers/intel-will-change-its-approach-to-pc-chip-upgrades.html

*Editited*

[rattacko123]

Intel is scared of Ryzen  

EDIT: nvm

[SansVarnic]

18 minutes ago, Quinntun said:

Intel will change its approach to PC chip upgrades, deemphasize process sizes. Intel will focus on increase performance with each new architecture rather than decreasing the node that it is manufactured on. As they have come to realize that most customers dont care what node the CPU is on but rather how fast the chip is.

 

Original story from PCWorld

http://www.pcworld.com/article/3175724/computers/intel-will-change-its-approach-to-pc-chip-upgrades.html

 

OP you need to put your quote in a quote. Like this ^^^^ above.

You also need to add your opinion on the topic.

[SansVarnic]

Intel will change its approach to PC chip upgrades, deemphasize process sizes

Intel believes PC users won't care about the manufacturing process, just the performance of the chips

By Agam Shah

 

 

Quote

Intel is changing its view on how it upgrades chips.

Rather than tying chip upgrades directly to the manufacturing process involved, Intel will look at delivering a sustained set of performance upgrades with each new chip architecture.

Quote

“We’re going to be focused more on the generation by the amount of performance increment it will give us,” said Venkata Renduchintala, president of Intel’s Client and Internet of Things businesses and its Systems Architecture Group. “I don’t think generations will be tagged to node transitions.”

Quote

The parallel shipments of 10-nm and 14-nm chips could create a branding dilemma, and Intel may have to launch 9th Generation Core chips alongside the 8th Generation chips.

Interesting.

 

*edit

I'm not the OP but I felt like helping.....

Edited March 1, 2017 by SansVarnic

[Deli]

Reducing node size is a big deal to find performance and reduce cost. But if Intel can improve power efficiency and performance by other means. That's perfectly fine.

[RagnarokDel]

I mean the process size isnt real anyway because different parts of a die are in different sizes

[Godlygamer23]

@Quinntun

Please update your post to fall in line with our requirements found here. 

[imreloadin]

In other words get ready for more performance "increases" like we got from going to Kaby Lake from Skylake...

[Okjoek]

If I were Intel I would hop on to 10nm while AMD is only just getting to 14nm and then optimize the F*** out of 10nm and sit on it until the silicon-replacement is found.

[Stefan1024]

It's not because of Ryzen, they just realize they have more and more problems with every node shrink and can't go on like this forever. So the marketing tries to turn it into something appealing.

[zMeul]

5 hours ago, Deli said:

and reduce cost

reduce costs?!

Intel has troubles with implementing 10nm in it's fabs - that is done at huge costs

 

my guess is that Intel will milk everything possible from 14nm and only after they'll go 10nm and lower

[Qwertious]

Sounds like Intel admitting they are loosing their node advantages. As a laptop users I deeply care about node sizes as they typically means lower power consumption therefore thinner and or longer lasting devices

[LAwLz]

3 hours ago, huilun02 said:

Thanks AMD

So whos gonna come in and claim this has been in the works for eons and not in response to Ryzen?

I will.

Intel has been struggling with the 10nm node for ages now. They used to make two generations on each node but now we might be getting our fourth generation on 14nm. Of course they will try and spin it in a positive way like "we have realized that people don't care about processing nodes".

 

This really shouldn't be a surprise to anyone.

[Thony]

Of course they needed AMD to make them "realize" what we want. 

[ZothOmmog]

I don't think it has anything to do with AMD, rather to do with TSMC, GF and Samsung closing the gap.

[Prysin]

9 hours ago, Quinntun said:

As they have come to realize that most customers dont care what node the CPU is on but rather how fast the chip is.

lol, took them three decades to notice  

[Quinntun]

10 hours ago, SansVarnic said:

Intel will change its approach to PC chip upgrades, deemphasize process sizes

Intel believes PC users won't care about the manufacturing process, just the performance of the chips

By Agam Shah

 

 

Interesting.

 

*edit

I'm not the OP but I felt like helping.....

Thanks for the assist

[TOMPPIX]

1 hour ago, Prysin said:

lol, took them three decades to notice  

it didn't. they were just focusing on milking the shit out of every product they had, because they knew amd had nothing that could compete with their products.

[goodtofufriday]

10 hours ago, huilun02 said:

Thanks AMD

So whos gonna come in and claim this has been in the works for eons and not in response to Ryzen?

So, big AMD fan, any regular on the news section knows this.

 

Honestly I dont think it is a direct response. Its no secret intel has had issues with the 10nm node. So mean time they will try and up their game on the current node. This is something that would have happened without Ryzen IMO. 

[AxelRantila]

Am I the only one that thinks that a product being good is more important than what process size it is on

[Curufinwe_wins]

1 hour ago, goodtofufriday said:

So, big AMD fan, any regular on the news section knows this.

 

Honestly I dont think it is a direct response. Its no secret intel has had issues with the 10nm node. So mean time they will try and up their game on the current node. This is something that would have happened without Ryzen IMO. 

EVERYONE is having issues with the 10nm node... Forgot who said it recently, but a third party chip manufacturer blatantly called out TSMC recently for over-promising and under-delivering on 10nm, and apparently even the parts they do have are getting insanely low yields.

 

Intel aims for 60% product margin... You need to be REALLY REALLY good at making a chip on a process to reach that point.

 

Honestly... This has nothing to do with Ryzen, and everything to do with the fact that every new node generation is going to be harder and harder to reach, and they already needed 3 (MAYBE 4!) generations to stretch out the 14nm node.

[AnonymousGuy]

3 minutes ago, Curufinwe_wins said:

EVERYONE is having issues with the 10nm node... Forgot who said it recently, but a third party chip manufacturer blatantly called out TSMC recently for over-promising and under-delivering on 10nm, and apparently even the parts they do have are getting insanely low yields.

 

Intel aims for 60% product margin... You need to be REALLY REALLY good at making a chip on a process to reach that point.

 

Honestly... This has nothing to do with Ryzen, and everything to do with the fact that every new node generation is going to be harder and harder to reach, and they already needed 3 (MAYBE 4!) generations to stretch out the 14nm node.

 

This guy knows what's up.  Nothing to do with Ryzen, it just looks bad when you're on the same node for 4 generations (14nm (Broadwell), 14nm (Skylake), 14nm+ (Kaby Lake), 14nm++ (Kaby Lake Refresh / Coffee Lake).  To me looks like an effort to "hide" the fact that it's harder and harder to go smaller.

[spellmanuk]

competition breeds the need to innovate and beat out the competitors, im certainly not going to buy ryzen but in a couple years when i refresh my pc the intel chips will have a much better bump than skylake to kayby lake (coz we all know that was just rediculous)  

[Godlygamer23]

9 minutes ago, AnonymousGuy said:

This guy knows what's up.  Nothing to do with Ryzen, it just looks bad when you're on the same node for 4 generations (14nm (Broadwell), 14nm (Skylake), 14nm+ (Kaby Lake), 14nm++ (Kaby Lake Refresh / Coffee Lake).  To me looks like an effort to "hide" the fact that it's harder and harder to go smaller.

Except for people who keep up with quantum physics(even just a little bit) and transistor manufacturing would probably know that the smaller transistors get, the harder it is to actually control them. 

[Quinntun]

1 hour ago, AxelRantila said:

Am I the only one that thinks that a product being good is more important than what process size it is on

No you are not, personally i care more about performance than process size, i have not even seen much a difference in performance or power efficiency  with die shrinks