AMD Wants To Stop Being Known As The “Cheaper Solution”

[zappian]

If you were to take a look at the high-end gaming rigs, both desktop and laptop, you’ll notice that they all have one thing in common – Intel processors. In fact if you were to shop for a budget laptop or PC, you will find that sometimes these PC OEMs will offer up AMD processors to help make their products cheaper.
However it seems that AMD has had enough and wants to stop being known as the “cheaper solution” in the eyes of the public and wants to be known for its high-end and high-performance chipsets instead. According to the company’s CEO Lisa Su, how they will achieve this is through a high-investment in the x86 field.

My Take on this :

 

So AMD wants to pull all the stops and become the next enthusiast platform for high end chips.

I dont doubt that their mid-end chips will be good bargains in the zen age but I am not sure they have what it takes ( or deep enough pockets ) to beat

intel.

Maybe if samsung did partnert with them / adquire them it would be more likely.

[RevoltTrain]

Can't blame them. I'd hate to be known as the lesser option also

[XTankSlayerX]

This doesn't seem all to likely...

I haven't been keeping up with AMD hardware but i haven't heard anything that i should be blown away by.

I hope they do step up their game, it's always nice to have competition.

I might even switch back to the red side D:

[Sam Z Man]

Finally a focus on competition in the high end gaming CPUs this is what we need from and no market is good when dominated by a single company.

[BovinePoptart]

While I commend AMD for wanting to be better, I think it'd be pretty hard to compete with Intel.

[C0LL0SS0S]

They should focus on the low-mid end market, then get the high end, you can't start climbing a mountain at the top of it

[georgespamme]

This doesn't seem all to likely...

I haven't been keeping up with AMD hardware but i haven't heard anything that i should be blown away by.

I hope they do step up their game, it's always nice to have competition.

I might even switch back to the red side D:

Does that mean a new profile picture?

[Helly]

They did it before, so i see no reason why they wouldn't be able to do it again.

[Mo5]

Restore the glory of the original Athlon era. Name it Zenthlon, please AMD

[BSpendlove]

They'll still be the cheaper option I guess?

 

[Trik'Stari]

Maybe match the efficiency and performance of your competitors instead of just adding more cores that most games can't make use of? Maybe stop with the whole APU thing because it's exactly what you don't want to be known as, a cheaper solution with less performance?

 

Dunno...maybe try....all of those things.

[CalumGiff]

My Take on this :

 

So AMD wants to pull all the stops and become the next enthusiast platform for high end chips.

I dont doubt that their mid-end chips will be good bargains in the zen age but I am not sure they have what it takes ( or deep enough pockets ) to beat

intel.

Maybe if samsung did partnert with them / adquire them it would be more likely.

I think if samsung bought them it could be bad, desktop processors could be completely forgotten about and all concentration turned toward mobile stuff

[dragosudeki]

I'd like to see them become competitive with the high end solutions while maintaining that cheap solution status. Nothing wrong with being cheap, but at least have some more presence in the higher end cpu market. Think the cheaper solution would also help become move into their chips instead of going with the more well known intel.

[Syte]

If they want to become a high end chip they're going to need to skip-jump a few generations forward to get their IPC in the same cosmos as Intel chips.

Part of the reason I'll never recommend an AMD CPU for a gaming machine is an abhorrent single-core performance or IPC when compared to Intel's Haswell. Maybe if Windows 10's DirectX 12 allows games to 100% across the board convert to DX12 without hassle AND also at the same time offers 1-1 performance scaling for multi-core weak IPC chips for gaming. But that's a big if.

[Nielips]

Maybe match the efficiency and performance of your competitors instead of just adding more cores that most games can't make use of? Maybe stop with the whole APU thing because it's exactly what you don't want to be known as, a cheaper solution with less performance?

 

Dunno...maybe try....all of those things.

APU and heterogeneous computing are the future, so why would they stop putting time and money into the best long term goal?

[TheSLSAMG]

This shouldn't exactly suprise anyone, who would want to be known as second best?

[Trik'Stari]

APU and heterogeneous computing are the future, so why would they stop putting time and money into the best long term goal?

I'll agree to that when they show greater actual performance than the current architecture, which I have not seen. Develop the technology by all means, but stop wasting money manufacturing it.

[2FA]

Well if they do increase instructions per clock by 40% like they said, their processors will be slightly ahead of the 4770k/4790k. That is using current 8 core FX CPUs as a model, which doesn't include the Hyper-threading of the Zen CPUs. Pretty much, their 8 core 16 thread CPUs are going to be monsters.

[Notional]

I think Zen would very much make that possible. If AMD can release a 6/8 core processor at the price of 4790k/5820K pricing, they would very much be able to conquer large market chunks from Intel. But if HSA will be utilized soon, in like Windows or even better, MS office, then I think we would see huge changes. AMD is already a part of the highend graphics market, though they should have more koth models. So this is mostly focused on the CPU side.

[Guest Kloaked]

I think if samsung bought them it could be bad, desktop processors could be completely forgotten about and all concentration turned toward mobile stuff

Not likely. Samsung has the resources to give AMD a competing edge with Intel and Nvidia. So if they were to buy them out, it'd be dumb to just use AMD as a mobile processor designer.

[Majestic]

Intel will give you the biddy, AMD.

 

[Texhnlyze]

Finally. 

[C0LL0SS0S]

That's what got them into this mess in the first place. I remember Rory Read saying something like, AMD isn't competing with Intel anymore in the CPU desktop race, and they began focusing on APUs, mobile devices, and lower end markets. Now they're in a hole.

 

Basically, they need to shoot for the highest they possibly can with Zen and hope for the best because if it blunders, AMD is going down unfortunately D:

But their APUs are not mid end and not comparable to mid end i5s

[CommandMan7]

I think a better way Lisu Su could have said it is "AMD wants to be known as the high end solution". Being the cheaper solution for the same performance is a good thing.

[Trik'Stari]

Intel will give you the biddy, AMD.

 

-snip

Oh god, it has begun.

 

Still. AMD needs to get back into CPU's. The APU's are interesting, but if they can't make an APU that's equal to a 4690k with a half way decent GPU attached, then they'll remain just "the cheaper option"