[rumor] nvidia is reducing shipments on purpose this holiday season to keep the street prices high.

[MageTank]

15 minutes ago, Moonzy said:

If they have, would there still be shops selling at "MSRP"? Best buy still sells at MSRP I think?

Only on the FE cards, and they are seldom ever in-stock (at least at all my local Best Buy's). The rest are well above "MSRP". The problem is, AIB's are raising prices beyond their own MSRP so why in the world would retailers continue to sell at MSRP? That's just terrible economics.

 

https://us-store.msi.com/index.php?route=product/category&path=75_76_246

https://www.evga.com/products/ProductList.aspx?type=0&family=GeForce+30+Series+Family

https://www.zotacstore.com/us/graphics-cards/geforce-rtx-30-series

 

You have AIB's marking 3090's up to $2600 ($1100 higher than Nvidia's FE MSRP), 3080's up to $1350 ($650 higher than Nvidia's FE MSRP) and the trend continues throughout the entire product stack. The fact that people are blaming retailers for the price increase just baffles me when the information is a simple Google search away. Not only that, they had the audacity to pin it on tariffs not too long ago to justify the massive price increases:

 

https://www.pcmag.com/news/with-tariffs-back-in-place-gpu-vendors-evga-zotac-raise-prices-on-graphics

 

25% tariff, yet we see a 70% increase in price on 3090's and nearly a 100% increase in price on 3080's.

 

NOTE: I am not accusing you of blaming retailers, I am just going in on the people that still do, despite the massive amount of evidence pointing towards the contrary.

 

Retailers really don't want these prices to increase, it's bad for their bottom dollar. They want those attachments to sell. They want to sell you warranty services you'll never use (pure profit). They want to sell you installation services that they can crank out in 20-30 minutes yet charge $50-$150 for labor because it's less than the $15-$18 an hour they pay the service tech to perform the labor. Why in the world would they want to eat into that pure margin by gambling on pricing GPU's higher and letting other products rot on their shelves until new inventory forces them to mark the old inventory down at a loss? Best case scenario: They get a deal with the vendor to buy back some of the old product for a fraction of the cost or offer a discount on the next PO if they take some of the old inventory back, but they'd rather avoid that entirely with normal prices and maximize the attachments.

[Tech Enthusiast]

10 hours ago, leadeater said:

So why would Nvidia care about higher street prices? They get nothing out of it, they sell GPU packages and memory to AIBs at whatever price they set so the street pricing effects them in absolutely no way other than AMD GPU street prices and the performance of those competing products.

 

This is a dumb rumor.

Quoted because this is the only answer this topic needs.

 

High street prices make people mad at NVidia, even tho they can't do shit about it.

High street prices also make zero difference to their bottom line.

 

There is zero reason they would be doing this, and you can put this on the bag of "rumors" that people "just speak out loud" and "have proof hidden somewhere".

This is getting annoying tbh. Back in the day, rumors at least had to sound plausible to be talked about. Now we even get topics about stuff that is so blatantly wrong, that no one should even waste a second thinking about it.

[Arika]

5 hours ago, LAwLz said:

As for how "reliable" he had been in the past, look no further than this post:

A news topic that cites 4chan as the source would have more credibility than MLID at this point

[leadeater]

6 hours ago, GDRRiley said:

you assume they haven't raised costs to AIBs

They have, I know they have. AIB have also raise their MSRP due to other cost increases and not just form Nvidia. But the rumor is Nvidia is restricting supply to keep street prices high, that makes zero sense and doesn't in any way check out. Why wouldn't Nvidia increase supply cost to AIB AND sell more/everything they can, does Nvidia hate money?

 

Like Linus said, VAG is dead because the MSRP prices have actually increased so they can no longer give gamers cheaper graphic cards than all the retailers because the cost is the cost and it's now #DealWithIt

 

Nvidia launch day MSRP they quote isn't some fixed immovable thing and it has only a tangential relationship to AIB MSRP prices for their cards as well. Nvidia's is only a suggestion and also what they can sell their FE cards at at the point in time, price can, will and should change however in the past it would usually be downward as the product reaches it's end of life and not upwards like it is now.

[GDRRiley]

Just now, leadeater said:

They have, I know they have. AIB have also raise their MSRP due to other cost increases and not just form Nvidia. But the rumor is Nvidia is restricting supply to keep street prices high, that makes zero sense and doesn't in any way check out. Why wouldn't Nvidia increase supply cost to AIB AND sell more/everything they can, does Nvidia hate money?

because what if they over supply and a crash start to happen? they didn't do so well after the last crypto bust

Wouldn't you like to make xx60 now be 450 or 500$ which is below their current scalped price but way above their MSRPs? Or they horde dies for refreshes that again raise MSRPs

there a quite a few hurt consumers now for the bottom line in 1-2Q

[Spotty]

Post moved to the Graphics Card section. One of the requirements for Tech News is including a reputable source. A rumour/commentary/conspiracy theory style video from a youtuber is not what we would consider a reputable source.

• Your thread must include a link to at least one reputable source. Most of the time, this should be a respected news site.

You're welcome to discuss whatever theories Moore's Law is Dead or other such youtubers may share on their youtube channel but please do not mistake these types of rumour or commentary videos for news.

[leadeater]

12 minutes ago, GDRRiley said:

because what if they over supply and a crash start to happen? they didn't do so well after the last crypto bust

Wouldn't you like to make xx60 now be 450 or 500$ which is below their current scalped price but way above their MSRPs? Or they horde dies for refreshes that again raise MSRPs

there a quite a few hurt consumers now for the bottom line in 1-2Q

Simply because the demand is still sufficiently high that it wouldn't crash the market. And last I checked they would still make a profit regardless because Nvidia actually get to dictate the retail prices they can be sold at, who and where allocation goes, and also their own supply costs with Samsung for the dies and from their memory suppliers.

 

Nvidia has contracts to get their GPU dies manufactured by Samsung, whoever (maybe also Samsung) to package them, memory supply contacts with the memory makers, they then form supply contacts with AIBs with attached rules over how much and how many their products can actually be, the AIBs then supply the market through logistics companies like Ingram Micro, retails buy supply off Ingram Micro etc, the retailer then sells the graphics card to the consumer.

 

If you want to know all the BS rules Nvidia puts through this entire process then read @MageTankcomments, nobody is going to have lower prices than Nvidia allows and while an oversupply would eventually hurt Nvidia we are so far off that ever being a problem this just isn't a concern.

 

If supply is dwindling then as yourself alluded to there is more likely new products coming and that's where the supply is, unannounced products.

 

Launch day MSRP is simply not the MSRP today, it's changed. You cannot hold a company to a suggested price based on factors of that time period at some other later time period where the factors are no longer the same.

[mr moose]

12 hours ago, James Evens said:

Next up: New container with 500'000 RTX3060 found.

https://www.techpowerup.com/276498/a-christmas-miracle-500-000-nvidia-rtx-3080-cards-found-in-lost-shipping-container

 

A weird direction we are going when fools day pranks are becoming border line defamation.