AMD's official "eff you GPP" response: A Gamer's Choice

[Notional]

1 hour ago, porina said:

Freedom to not have a high end GPU. Please work harder on that AMD!

What do you mean? NVidia has a 1080ti as the only chip that is faster than AMD's equal. Do you know how tiny the market is for that class of cards?

[porina]

4 minutes ago, Notional said:

What do you mean? NVidia has a 1080ti as the only chip that is faster than AMD's equal. Do you know how tiny the market is for that class of cards?

There's also the Titans. I don't care how small it is, it is where I live.

[Notional]

N1V news, N on all keys. I wonder who they are talking about.

[Notional]

1 minute ago, porina said:

There's also the Titans. I don't care how small it is, it is where I live.

Which ones? The "standard Titan is the same chip as the 1080ti. The Titan Volta is a non gaming 3000$ card. It has no bearing on the market. Not even 1%.

[porina]

7 minutes ago, Notional said:

Which ones? The "standard Titan is the same chip as the 1080ti. The Titan Volta is a non gaming 3000$ card. It has no bearing on the market. Not even 1%.

Titan X (Pascal) is same configuration as 1080Ti, Titan Xp is the step up model. Agreed Titan V isn't going to break any records in numbers, but it is still a choice you don't have if you limit yourself to team red.

 

Oh, while Vega 64 did kinda catch up with the 1080, the 1080 came out over a year before it. 

[captain cactus]

1 hour ago, Notional said:

N1V news, N on all keys. I wonder who they are talking about.

0:31

DELL AND HP AIN'T DOWN WITH THE GPP - PCPERSPECTIVE as a title on the TV screen

 

damn son

[Razor01]

2 hours ago, lots of unexplainable lag said:

0:31

DELL AND HP AIN'T DOWN WITH THE GPP - PCPERSPECTIVE as a title on the TV screen

 

damn son

 

 

LOL where is that lawsuit lol,

 

AMD employee 1:

 

Damn it we can't do it so lets spend money on a marketing video.

 

AMD employee 2:

 

Oh wait wouldn't it better to spend money on making better products then we won't have all this trouble.

 

AMD employee 1+ 2:

 

Nah spend money on video a marketing video that shows how crappy our competitors are because we won't have any products in the near future that will be competitive to stop this.

[Nicnac]

Freedom. AMD. Murica. it's not a choice!  

[Vode]

So when Arez ROG Brand?

 

#BetterRed #FuckGPP

[Nicnac]

2 hours ago, Notional said:

N1V news, N on all keys. I wonder who they are talking about.

Just watched that video now. It's beautiful!

[dtaflorida]

instead of AREZ I would have liked Asus go with ROR, Republic of Radeon. Cuz then ROG would end up being Republic of Geforce like it really is 

 

[Biggerisbetter]

I believe AMD is going about this in the wrong way. Due to AMD ryzen popularity I would start phasing out companies like MSI, Asus, and gigabyte from selling their motherboards for ryzen cpus. This would hurt these companies the most and start allowing sapphire and XFX to make motherboards for amd ryzen cpus. 

[flibberdipper]

GPP really makes me wish AMD had good 1050Ti LP competitors so I could give #GreenTeam the finger and move to a side where the drivers aren't cow shit.

[Blademaster91]

6 minutes ago, Biggerisbetter said:

I believe AMD is going about this in the wrong way. Due to AMD ryzen popularity I would start phasing out companies like MSI, Asus, and gigabyte from selling their motherboards for ryzen cpus. This would hurt these companies the most and start allowing sapphire and XFX to make motherboards for amd ryzen cpus. 

Phasing out board partnership with current motherboard makers would take away all the reputation and support those companies were providing, especially with what a mess Ryzen was at launch. You'd rather go from a board maker known for quality products to one that never made motherboards? But AMD is going about this very wrong, instead of investing in actually making some competitive products they make some cheesy ad and toss some money into an F1 racing team.

[MoonSpot]

14 minutes ago, Biggerisbetter said:

I believe AMD is going about this in the wrong way. Due to AMD ryzen popularity I would start phasing out companies like MSI, Asus, and gigabyte from selling their motherboards for ryzen cpus. This would hurt these companies the most and start allowing sapphire and XFX to make motherboards for amd ryzen cpus. 

Radeon and AMD are 2 different things now, and blurring those lines for vindictive and malicious reasons will not help. 

[dtaflorida]

6 minutes ago, Blademaster91 said:

But AMD is going about this very wrong, instead of investing in actually making some competitive products they make some cheesy ad and toss some money into an F1 racing team.

 

Not a surprising response tho. They can't catch up with their products fast enough to respond to the current news cycle.

[Brooksie359]

5 hours ago, Razor01 said:

 

 

Yeah that exclusivity is legal, because it doesn't stop them from selling AMD products lol.  It can be shady as hell but guess what advertising is covered by 1st amendment, these partners are selling nV cards and AMD cards in the same brand.  If nV feels their brand is stronger and the money they put into getting their products out the door and advertising for them should be separate from AMD products, that is their choice, and they "asked" their AIB partners to do the just that separate the two IHV's products to separate lines.  And you can see why I put "asked" in quotes because its not an ask its do it or else.  The or else is they don't sell them graphics chips or reduce the "potential" of benefits (potential in quotes because even prior to the GPP all were negotiated on by a per AIB and so benefits were even on a per event basis).  For nV they don't care who their partners right now.  Their cards will sell regardless of the AIB.

 

From an AIB point of view, will they be willing to not sell the best graphics cards under their best brand?  They don't want to do that either of course they will use the best they have to sell the best graphics cards on the market because its beneficial for them to do so.  So nV and them coming to a conclusion that the nV cards be under the current best brand they have is logical at this point.

My point still stands that it's still a big issue. I mean sleeping with your friends wife isn't illegal but it still is wrong and people should call you out on that. This is the same thing where it isn't illegal but it is still unethical and is clearly supposed to harm AMDs ability to compete.

[Notional]

41 minutes ago, Biggerisbetter said:

I believe AMD is going about this in the wrong way. Due to AMD ryzen popularity I would start phasing out companies like MSI, Asus, and gigabyte from selling their motherboards for ryzen cpus. This would hurt these companies the most and start allowing sapphire and XFX to make motherboards for amd ryzen cpus. 

I've said it before. AMD should simply ask them to make their AM4 motherboards the same branding as their RadeOn products. So for ASUS ROG, it should be AREZ Strix motherboard. That way, they can use the marketing for their AM4 systems to get mindshare for their GPU's as well.

[Razor01]

1 hour ago, Brooksie359 said:

My point still stands that it's still a big issue. I mean sleeping with your friends wife isn't illegal but it still is wrong and people should call you out on that. This is the same thing where it isn't illegal but it is still unethical and is clearly supposed to harm AMDs ability to compete.

And my point still stands too, nV should not give funds for marketing, and development and other things that help them in the market to companies that put their brands along with inferior products that directly compete with their products.

 

How ever that happens by splitting up the lines is up to the companies involved to decide, not the consumer, not the gov.

 

Will it hurt AMD sure, too bad, until they can get back into the gaming market in a meaningful way, they can whine and and complain all they want.  "the big bad bully is hurting me" that is all they are doing.

 

You don't think its fair, or ethical or moral, but in business when it comes to protecting ones own IP, products, what not, there is no such thing as fair or ethical.  It is not our morals or ethics nV cares about in this case, its the AIB's ethics and morals of putting their products along side of competitor's products.  If the product deserves that much attention, it will garner it regardless, nV is speeding that up. 

 

I have said this from the moment they launched Pascal, they are actively trying to distance themselves from AMD's graphics products as much as possible.  Even in their own marketing papers, they try not to mention anything AMD when it comes to graphics if at all possible.

 

There is a psychology effect of doing such things, when it comes to consumers.  I will not deny that.  I have seen it done in many markets before.  These are not things anyone can stop companies from doing though.  The only way to stop the effects of this is becoming an informed consumer, which most consumer's are not.

 

Lets look at the other coin and see what AMD has done, after all the reviews of nV products prior to AMD releasing a product that was competitive, what did they do with their marketing of Polaris and Vega?  (we can throw Fiji in here too with those press release benchmarks which were crap)  Was it ethical or moral to tell their consumers all those things in that word cloud, when the product didn't live up to it?  No it wasn't, but that is what helped them stem off sales of Pascal at least for some people. 

 

Companies don't have moral obligations to their consumers when it comes to marketing their products, they have a moral obligation to their share holders to show their products the best way possible so they can get the consumers money or stop them from buying a competitor's product.  Either way its a win for them.

 

Was it ethical or moral to make up async compute and confuse the entire gaming industry what the hell it was and how much performance was going to be coming out of if?  Yeah it was AMD's marketing department that did this.  There were people saying 35% - 50% increase in performance if done correctly lol.  Absurd figures like that.

 

Shit it even confused programmers too.  They should never have never used the word asynchronous, that implies something they aren't even doing.  No GPU was capable of asynchronous computing at least at that point, Volta is at a thread level.  This is why MS called it concurrent execution.  But that would have been too confusing for the layman to understand, what is the difference between concurrent and parallel?  They sound the same right from a layman's perspective they are the same in their mind.

 

But AMD marketing used it because they can "separate" their GPU capabilities from nV.

 

This is why talking about if something is moral or ethical, from our point of view is kinda meaningless, our morals, our ethics are not the same as a person in business, they have their own standards based on what they are doing.

[Bhav]

Once upon a time AMDs marketing stated:

 

'Faster than the world's fastest GPU. We should know, we built that too!'.

 

But now its more like 'WUAAAAHHHH WUAAAAHHH BLUB BLUB BLUB'.

[AresKrieger]

I'm just wondering why they used Arez instead of Ares, maybe someone else already claimed dibs on that, its not as if something being an ancient name or symbol has stopped it from being trademarked before.

 

Either way I still feel like this whole situation is overblown, tbh I never really like the cards all looking the same but I'm not going to argue about Nvidia's motive it is a power play, and frankly I still see it working in their favor even with the bad press simply for 1 reason most people are not aware of what AMD even is, people generally know what Nvidia is and everyone knows Intel but AMD failed to capitalize on their #1 status back in the day due to poor marketing decisions and thus they are where they are.

[Tech Enthusiast]

40 minutes ago, Bhav said:

Once upon a time AMDs marketing stated:

 

'Faster than the world's fastest GPU. We should know, we built that too!'.

 

But now its more like 'WUAAAAHHHH WUAAAAHHH BLUB BLUB BLUB'.

This sums up my perception of AMD quite nicely.

 

I am in the market for a new GPU for a while now. I wanted Vega to be awesome and i don't care if it is a red or green card.

Sadly AMD f***** up and NVidia does not have a reason to build new cards.

 

The nerd in me does not want to spend money on 2 year old cards,... hope to see something new, end of the year maybe.

 

So yeah AMD: Stop crying, stop claiming on how superior you are, just do it. Less words, more products pls.

[vanished]

I read the whole AMD page and I honestly don't know what this is or why they have announced it

 

Edit: just watched that video and now I'm even more confused and slightly offput by this

Edited April 17, 2018 by Ryan_Vickers

[DoctorWho1975]

Changing branding is huge, this is not good for the industry. You spend YEARS building things up only to have it torn down.

[laminutederire]

5 minutes ago, Ryan_Vickers said:

I read the whole AMD page and I honestly don't know what this is or why they have announced it

 

Edit: just watched that video and now I'm even more confused and slightly offput by this

The why is pretty obvious. It seems they are saying they are forced out of regular brands, and therefore they announce publicly that they launch new brands. And this message is basically the image they want to associate their brands with.

It does seem that RTG plays the shame Nvidia on GPP card to try to steer the mindshare away from Nvidia based on ethics.