Overwatch raises 12.7 million USD for breast cancer research

[ItsMitch]

S: Blizzard

 

Blizzard Entertainment's Overwatch has announced it's total funding raised for Breast Cancer Research Foundation in a tweet from the company and the BCRF. The event lasted 2 weeks and it was to raise funds go to towards researching the deadly disease in hopes of finding the cure for it. The event itself kicked off back in May but Blizzard finally announced the exact total today at 12.7 million dollars. A huge congratulations to Blizzard for running this and contributing towards Breast Cancer Research. 

 

Quote

Thanks to the overwhelming generosity of the Overwatch community during the Pink Mercy charity campaign, we’ve raised more than $12.7 million (USD) to support the Breast Cancer Research Foundation.

 

This is the largest donation by a corporate partner within one year in BCRF’s 25-year history, and it’s all because of you.

 

In addition to picking up the charity skin, players showed their support for the cause by purchasing thousands of limited-edition Pink Mercy T-shirts, available for men and women, designed by community artist VICKISIGH.

 

Charity stream viewers, rejoice! In addition to the $12.7 million raised through sales of the skin and T-shirt, you separately raised over $130,000 USD in donations watching 14 different Overwatch stars stream on Twitch.

 

This story hits home hard because my uncle passed away due to cancer, I'm just really glad that this kind of stuff will go towards actually trying to beat this damn disease. 

[Guest]

This is really great news. It's challenging work and it's really lovely to see any community come together to support cancer research. I would say cancer is one of the most major concerns of our time, among heart disease and climate change. Lovely to see - great work. 

[The Benjamins]

Blizzard is going to get some nice tax breaks this year.

[ItsMitch]

4 minutes ago, The Benjamins said:

Blizzard is going to get some nice tax breaks this year.

I'm sure Amazon will get a bigger one  

[ScratchCat]

Take notes EA. This is how you use microtransactions in a way which benefits people but also doesn't result in the most downvoted post in reddit history!

[Christophe Corazza]

And people say cosmetics don't matter...

 

The gaming community as a whole gets a lot of crap, but stuff like this makes you realize that there are a lot of wonderful people who game.

Hope they do another one sometime.

[Christophe Corazza]

Healthy Breasts are hills worth dying on... 

[PocketNerd]

31 minutes ago, Christophe Corazza said:

And people say cosmetics don't matter...

 

The gaming community as a whole gets a lot of crap, but stuff like this makes you realize that there are a lot of wonderful people who game.

Hope they do another one sometime.

Blizzard also does this on a regular basis with WoW pets/mounts to raise funds for charity.

[PlayStation 2]

Well, Valve's done something like that before.

[Jtalk4456]

1 hour ago, The Benjamins said:

Blizzard is going to get some nice tax breaks this year.

i don't care what the intent was as long as the action helps get rid of cancer

[ZacoAttaco]

1 hour ago, ScratchCat said:

Take notes EA. This is how you use microtransactions in a way which benefits people but also doesn't result in the most downvoted post in reddit history!

Hard to believe Activision owns Blizzard, good thing they don't seem to have much say in the operation of Blizz. Could you imagine? 

[PocketNerd]

6 minutes ago, ZacoAttaco said:

Hard to believe Activision owns Blizzard, good thing they don't seem to have much say in the operation of Blizz. Could you imagine? 

While they certainly own Blizzard, their autonomy remained after Activision merged with Vivendi Games. So Blizzard is pretty free to do what they want (though those lines are blurring a bit with Activision games showing up on the Blizzard launcher).

[ItsMitch]

28 minutes ago, Jtalk4456 said:

i don't care what the intent was as long as the action helps get rid of cancer

A fucking men. 

[kirashi]

16 minutes ago, ZacoAttaco said:

Hard to believe Activision owns Blizzard, good thing they don't seem to have much say in the operation of Blizz. Could you imagine? 

Incorrect. Activision Blizzard owns Activision and Blizzard Entertainment, along with 3 other business entities. The board of directors (among other high-level bean counters corporate employees) along with a majority of public stock shares control the company, although in the past it was owned by Vivendi Universal Games. Regardless, I don't see Blizzard's employees ever giving up control of the assets, storylines, and game content they've developed over the last 20+ years. https://en.wikipedia.org/wiki/Activision_Blizzard

[AskTJ]

Good on them.

[Emberstone]

A world without healthy boobs is a world not worth living in.

[yian88]

If its saves good pairs of tits from being cut, worth it.

But its a bunch of feminist bullshit everyone falls for, you never hear about  a fund or research campaign for prostate cancer its always about poor poor women they have it the roughest in this world /s

[Teddy07]

The interesting part is that Blizzard generated $12,7 income by selling a skin. Now I understand why so many companies sell skins. Huge business.

[Eaglerino]

15 minutes ago, Teddy07 said:

The interesting part is that Blizzard generated $12,7 income by selling a skin. Now I understand why so many companies sell skins. Huge business.

Bioware said someone spent 10 grand on Mass Effect 3 microtransactions... of all things, microtransactions

[NMS]

24 minutes ago, Teddy07 said:

The interesting part is that Blizzard generated $12,7 income by selling a skin. Now I understand why so many companies sell skins. Huge business.

An ordinary skin sale wouldn't generate that kind of money. Not everyone buys cosmetic items for the looks, I for example bought it for the cause. And most likely wouldn't bother buying it if the skin was pure profit for Blizzard, though mostly because it was $15>.>

[AskTJ]

Where did the money come from though?

[asus killer]

10 hours ago, The Benjamins said:

Blizzard is going to get some nice tax breaks this year.

can you get tax breaks for that? wans't the overwatch community that donated the money and not Blizzard themselves.

[ItsMitch]

28 minutes ago, AskTJ said:

Where did the money come from though?

Skin purchases and the merch blizzard made for this event

[LAwLz]

46 minutes ago, SC2Mitch said:

Skin purchases and the merch blizzard made for this event

If I recall correctly, there were several people on twtich streaming Overwatch at specific time slots, and donations made during that also went to the charity.

[suicidalfranco]

But... weren't all gamers misogynists?