Chris Hook joins Intel

[snortingfrogs]

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In what can only be described as the dream team getting back together again, Chris Hook (former AMD Senior Director, Global Product Marketing) has announced that he will be joining Raja Koduri and Jim Keller and leading marketing for visual technologies and dedicated graphics.

 

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Friends,
I’m exhilarated and energized to be starting a new marketing leadership role at Intel in Santa Clara, CA.

Intel is a company I’ve long admired and is without a doubt the finest silicon engineering company in the world. It also has a rich history of processor innovation dating back to the Intel 4004, which was released the year I was born. It has an equally rich history in marketing innovation, having succeeded what was once the unthinkable – turning what started as an unassuming 16-pin black ceramic integrated circuit into a household name and notable consumer brand.

As many of you know, it was recently announced that Intel is embarking on a journey to expand its leading position in integrated graphics for PC with high-end discrete graphics solutions for a broad range of computing segments, and will be growing its technology portfolio across computing, graphics, media, imaging and machine intelligence for clients and data centers, AI, and edge computing.

That’s a pretty exciting journey, and one I personally want to be part of. So starting tomorrow, I’ll be assuming a new role in which I’ll be driving the marketing strategy for visual technologies and upcoming discrete graphics products.

I’m also excited to meet the Intel team. The folks I’ve met there so far are the best in the world at what they do; they’re laser-smart and driven to win. And there are also a few good Intel folks that I’ve had the privilege of working with in the past at AMD, world-class engineering leaders Ari Rauch, Raja Koduri and Jim Keller, who at multiple points in their careers have architected and engineered some of the most respected software and silicon in history.

So here’s to the future – one with competition, choice and incredible technology.

Cheers,
Chris

 

Seems like Intel is really going all in in their investment into GPU's.
It's going to be really interesting to see what they come up with.

 

Source: https://wccftech.com/chris-hook-joins-intel/

[LienusLateTips]

I love how he says he will miss the people at AMD when they are also at Intel

 

I hope AMD won't die after 2020

[AlTech]

I could've sworn I've seen an LTT TNR post about this like a week ago.

[ARikozuM]

Intel is adding TONS of people (hyperbolic, I know) to their graphics divisions. Are they really going to enter the discrete graphics market? If they do, they'd better focus on small single-slot cards where there are very few great choices. 

 

@snortingfrogs You need to add personal thoughts. 

[vanished]

1 minute ago, AluminiumTech said:

I could've sworn I've seen an LTT TNR post about this like a week ago.

Maybe that was the one about Jim Keller?  There's been a lot of people jumping ship lately it seems

[Razor01]

6 minutes ago, Ryan_Vickers said:

Maybe that was the one about Jim Keller?  There's been a lot of people jumping ship lately it seems

Well rumors were him going to Intel lol.

 

Looks like Intel is sniping everyone that they possible can get for graphics, kinda expected it.

[XenosTech]

27 minutes ago, AluminiumTech said:

I could've sworn I've seen an LTT TNR post about this like a week ago.

I know Jayztwocents talked about on his show

[Bananasplit_00]

feels like everyone is joining Intel at this point, at this point it wont even surprise me when the next news topic is "Lisa Su joins Intel!"

[Okjoek]

I'd like to see a 6-core CPU like the i5 8400, but with Vega 11 instead of Intel's shit-tier iGPU

[dizmo]

I have high hopes for Intels entry to the GPU market. Really has me considering waiting until they launch their cards before I build an ultimate rig.

[AlTech]

46 minutes ago, Ryan_Vickers said:

Maybe that was the one about Jim Keller?  There's been a lot of people jumping ship lately it seems

This is kind of old news I'm afraid. We basically knew he was joining Intel before. And because we basically did, does this count as a repost? Cos it technically isn't but sementically it is.

 

 

[vanished]

Just now, AluminiumTech said:

This is kind of old news I'm afraid. We basically knew he was joining Intel before. And because we basically did, does this count as a repost? Cos is technically isn't but sementically it is.

 

 

That was about him leaving AMD, this is about him joining Intel.  I think it counts as new information.

[AlTech]

11 minutes ago, Bananasplit_00 said:

feels like everyone is joining Intel at this point, at this point it wont even surprise me when the next news topic is "Lisa Su joins Intel!"

Ha ha. Very funny.

 

But Lisa Su is probably in it for the long game at AMD. The big thing recently about Intel poaching AMD CPU architects is Intel is just head hunting some good CPU architects so that, long story short (from another TNR thread) that Intel can have a re-designed CPU architecture from scratch. Basically .

[Bananasplit_00]

Just now, AluminiumTech said:

Ha ha. Very funny.

 

But Lisa Su is probably in it for the long game at AMD. The big thing recently about Intel poaching AMD CPU architects is Intel is just head hunting some good CPU architects so that, long story short (from another TNR thread) that Intel can have a re-designed CPU architecture from scratch. Basically .

core is old as shit in the computer world, so yah now that AMD is getting close they really need to put in some work. hopefully we get something really nice out if it

[PianoPlayer88Key]

4 hours ago, ARikozuM said:

Intel...'d better focus on small single-slot cards where there are very few great choices. 

I'd love to see some GOOD single-slot video cards, in at least a couple categories.

At the value end, I want to see something that's good fps/$ in the $30 price range, so maybe it could get 60fps at 1080p medium in esports games and 45fps at 900p low in AAA games or something like that.

 

As for higher performance, I also want to see better power efficiency across the board.  Where I live, electricity can be >50¢/kWh.  I want my electric bill / performance ratio to be the same as someone using the then-equivalent of Pascal in Wenatchee, WA.

 

Also I remember the days when the highest-end CPUs and GPUs sipped so little electricity that they didn't even HAVE (nor need) ways to mount a heatsink.  I'd like to see that again, without sacrificing performance.  Linus's kids should be able to safely hold their hands directly on the i9-12980XE and Vega 384 dice (dies?), or whatever they're called, while they're running Prime95 Small FTT and Furmark and running a big enough OC to get the OC Madness achievement in 3DMark on Steam.

 

3 hours ago, Bananasplit_00 said:

feels like everyone is joining Intel at this point, at this point it wont even surprise me when the next news topic is "Lisa Su joins Intel!"

BREAKING NEWS!  Jensen Huang joins Intel!  Steven Mollenkopf joins Intel!  Simon Segars joins Intel!  (Who else...)

 

3 hours ago, Okjoek said:

I'd like to see a 6-core CPU like the i5 8400, but with Vega 11 instead of Intel's shit-tier iGPU

I'd like to see higher-tier iGPUs with higher-tier CPUs.  For example an Atom might pair with a GTX x50 equivalent, a Pentium with an x60, an i3 with a x60 Ti, a LGA 11xx i7 with a x80, a LGA 20xx i9 with a Titan x, and an LGA 3xxx Xeon with a Quadro/Tesla Gx100 equivalent.

 

3 hours ago, Bananasplit_00 said:

core is old as shit in the computer world

Maybe this is when that brand will finally retire?  We basically went #86 -> Pentium -> Core -> ... What's next?  (I wonder if the Xeon name would get replaced too eventually...)

 

3 hours ago, AluminiumTech said:

Intel can have a re-designed CPU architecture from scratch. Basically .

Yeah, it's way past time for that.  I'd like a massive jump in IPC for starters.  My 4790K is about 2.2x faster single-threaded than my previous CPU (Athlon 64 X2 4000+, or my dad's Core 2 Duo T7250 I used for a while) was multi-threaded.  I want my next CPU to make a big or more of the same jump over the 4790K in the same time frame.  (Athlon & C2D were bought in Feb/Aug 2008, 4790K was bought in Jan 2015.)

 

Also for multi-threading, my 4790K encodes 4K H.265 at 0.5 fps.  My next CPU (that's priced no higher when inflated by 3rd-party sellers than the i7-2600K was at Micro Center on Black Friday around 2011/2012) has to do at least 60+ fps with the same maxed-out settings in Handbrake.  (If H.266 or whatever is out then and is similar progression past H.265 that it was over H.264, it has to do it with H.266.)

 

 

Am I the only one who misses the rapid pace of progression / innovation we saw in the late 1980s to early 2000s?  Although, I don't personally remember the early 80s well at all, I was born the same year the IBM PC 5150 came out.  (Actually today in PST as of the time of this post, that year.)

 

I want to see things in all categories (CPUs, RAM, storage, display, etc) quickly catch up to where we would be if that pace had not slowed, then at least maintain that pace going forward.

[Carclis]

[mr moose]

7 hours ago, VegetableStu said:

oh goodness what's left of AMD? o_o

Hopefully some very bright new talent that will change the world but just needs somewhere to prove themselves. 

[ARikozuM]

4 hours ago, Carclis said:

Still waiting on a Fantastic Four meme...

[ARikozuM]

3 minutes ago, VegetableStu said:

so who's the invisible woman?

...

 

I can only vote Raja for Mr. Fantastic since dropping the 480 would have been less catastrophic if he were able to stretch. 

Spoiler

Let's make the bald guy the Invisible Woman. 

Spoiler

I should mention that I know that's Chris Hook. It only seems fitting to use him as the thread is about him. 

 

 

[yian88]

12 hours ago, ARikozuM said:

Intel is adding TONS of people (hyperbolic, I know) to their graphics divisions. Are they really going to enter the discrete graphics market? If they do, they'd better focus on small single-slot cards where there are very few great choices. 

 

@snortingfrogs You need to add personal thoughts. 

They 100% want a piece of nvidias business on gpu market, deeplearning, AI , server and high end workstations maybe even crypto.

Its undeniable, look at how much nvidia's business is growing every year and look at the almost tripled price of AMD's cards due to crypto, intel missed a ton on this market, they invested quite a bit in iGPU's but they are not good enough for todays workloads, they need dedicated GPU's and i hope they start with server/workstation pro products.

The biggest problem memory will affect intel aswell, i hope they produce their own memory HBM or G6 its not like they dont have fabs and experience with memory in flash/optane, without memory fabs their products might come out too slow.

As byproduct i expect gaming gpu's 1-2 years after server/workstation gpu's come out, but those require a ton of driver work, i doubt they can produce anything even close to nvidia/amd game drivers optimization in a couple of years.

[Conza]

27 minutes ago, yian88 said:

They 100% want a piece of nvidias business on gpu market, deeplearning, AI , server and high end workstations maybe even crypto.

Its undeniable, look at how much nvidia's business is growing every year and look at the almost tripled price of AMD's cards due to crypto, intel missed a ton on this market, they invested quite a bit in iGPU's but they are not good enough for todays workloads, they need dedicated GPU's and i hope they start with server/workstation pro products.

The biggest problem memory will affect intel aswell, i hope they produce their own memory HBM or G6 its not like they dont have fabs and experience with memory in flash/optane, without memory fabs their products might come out too slow.

As byproduct i expect gaming gpu's 1-2 years after server/workstation gpu's come out, but those require a ton of driver work, i doubt they can produce anything even close to nvidia/amd game drivers optimization in a couple of years.

To the last part, well damn. I was kinda hoping they've been working on something in the background for ages, working it along side their 1151 CPUs on special test rigs and then they can just launch and go 'Here you go!'.

 

Speaking of the launch, whenever that is, I hope they go high high end, I mean we don't want another Vega 56 / 64 debacle where they're competing with cards a year old, and essentially losing too. If they timed it for the 1180/1180ti and waited for one of those to launch then dropped their card, just after that and it was better in every way, I think that would draw much more positive attention than a... 1050ti/1060 3GB competitor at a similar or better price.

[CTR640]

Sooo..... is this good or bad? Does Intel want 100% marketshare so all the governments will rip their buttholes?

Really, I just don't understand this crap, does Intel wanna see AMD burn into ashes? Does nGreedia wanna see AMD burn too so they can jack up the prices to the next solar systems? I feel so bad for AMD

[laminutederire]

9 hours ago, PianoPlayer88Key said:

I'd love to see some GOOD single-slot video cards, in at least a couple categories.

At the value end, I want to see something that's good fps/$ in the $30 price range, so maybe it could get 60fps at 1080p medium in esports games and 45fps at 900p low in AAA games or something like that

To be fair, that's somewhat igpu perf which they already have. I remember playing csgo maxed out at 60-100fps with my 6600k igpu while waiting for the gpu to arrive. Granted that was a few years back now, but esports titles haven't gotten that more demanding

[LAwLz]

12 hours ago, AluminiumTech said:

Ha ha. Very funny.

 

But Lisa Su is probably in it for the long game at AMD. The big thing recently about Intel poaching AMD CPU architects is Intel is just head hunting some good CPU architects so that, long story short (from another TNR thread) that Intel can have a re-designed CPU architecture from scratch. Basically .

I like how people still think Keller somehow belongs to AMD, despite barely having worked there.

Keller is far more of an Apple employee than AMD employee.

 

Keller work at AMD for 1 year, between 1998 and 1999.

Then he worked at SiByte/Broadcom from 1999 to 2004.

After that he worked at P.A. Semi / Apple from 2004 to 2012 (he actually left P.A Semi to work for Apple, and then just after he left, Apple bought P.A. Semi).

Then he worked at AMD again for 3 years (2012-2015) before leaving for Tesla, and now he has joined Intel.

 

So in total he has spent 4 out of the last 20 years at AMD. He has spent twice as much time at P.A. Semi/Apple than he has at AMD. Hell, he has spent more time at Broadcom than he has at AMD.

[laminutederire]

33 minutes ago, LAwLz said:

 

Yeah but it's easier to develop a narrative where AMD is screwed because Keller is responsible for all great CPU  they have ever made...

Once people like Youtubers including Linus spread that narrative, well everyone believes it even if he hasn't worked at amd for long.