The Ad Industry is concerned about Safari's "Intelligent Tracking Prevention" in iOS 11 and macOS High Sierra

[AGrider]

So this is more like the cries of the lamp oil industry when it died?

[Sniperfox47]

1 hour ago, samcool55 said:

That's rare, Apple actually creating that didn't exist before, and it hurts companies and helps consumers.

Interesting, i hope other companies follow, this is a good thing for consumers!

To be fair, all they're really doing is "clear my cookies every 30 days", just monitored on a site by site basis...

 

I wouldn't exactly call it groundbreaking.

 

And as far as blocking third party cookies after a day, that's something Chrome/Firefox/Edge and even IE have had forever. The only new thing here is automatically clearing old cookies after 30 days.

[Sauron]

Quote

The infrastructure of the modern Internet depends on consistent and generally applicable standards for cookies, so digital companies can innovate to build content, services, and advertising that are personalized for users and remember their visits. Apple's Safari move breaks those standards and replaces them with an amorphous set of shifting rules that will hurt the user experience and sabotage the economic model for the Internet.

Bull. You can do everything you need to just fine without 99% of cookies and there are no functional problems that follow deleting them every time you close the browser, for instance. It's only a little inconvenient since websites won't be able to remember if you logged in recently. 30 days is more than margin enough for the user.

 

These cheeky fellows are only concerned about their precious targeted advertising. Honestly the sooner targeted, tracking ads die in a fire, the better.

[suicidalfranco]

personally i would prefer a solution like adnauseam to hurt them where it truly matters, but still going to give credit where credit is do: good job Apple!

[Bensemus]

I always find those targeted ads pointless. They only ever seem to show me the exact product I was just looking at. If I looked at something I already know it exists and if I didn't buy it it's most likely because it wasn't what I wanted/needed. Spamming it on every site I visit for the next few days isn't going to change that. Most likely it will just piss me off and make sure I don't buy that product.

[vanished]

oh advertisers

lol

[themctipers]

Tracking should be illegal.. 

[Bananasplit_00]

i wouldent mind if chrome did this too, but there is probably something thats not an add or a spy function that wont work on safari now

[AlTech]

On 9/18/2017 at 2:54 PM, hey_yo_ said:

Consumers will definitely not see a problem but advertisers sees it as a hammer to their business model, at least for iOS and Mac users.

Now we need Google and Mozilla to follow suit,

[Drak3]

1 hour ago, AluminiumTech said:

Now we need Google and Mozilla to follow suit,

Seeing as Google runs one of the two biggest platforms for targeted advertising out there, they're not going to follow suit unless they exclude themselves, pyo.

[ARikozuM]

While I don't mind targeted ads, I do mind being tracked by a website after leaving said website. Kudos to Apple for doing this, though you can block third-party cookies outright on Opera. 

[Guest]

19 hours ago, Bensemus said:

I always find those targeted ads pointless. They only ever seem to show me the exact product I was just looking at. If I looked at something I already know it exists and if I didn't buy it it's most likely because it wasn't what I wanted/needed. Spamming it on every site I visit for the next few days isn't going to change that. Most likely it will just piss me off and make sure I don't buy that product.

Or even the product you just bought...

[themoose5]

I love how advertising corporations are trying to sell the impact to their business as something that is anti-consumer and will hurt end users. Most end users will probably be happy about this not hurt by it. Honestly I don't think anyone in history has ever been hurt because they didn't see a product advertisement. 

[DeScruff]

21 hours ago, Bensemus said:

I always find those targeted ads pointless. They only ever seem to show me the exact product I was just looking at. If I looked at something I already know it exists and if I didn't buy it it's most likely because it wasn't what I wanted/needed. Spamming it on every site I visit for the next few days isn't going to change that. Most likely it will just piss me off and make sure I don't buy that product.

Its always confused me when even first parties advertise products you already bought. If I was subscribed to the Amazon Newsletter, a week after I buy a TV I know I'd get an Email about what TVs are for sale. Do they expect me to throw a >$500 purchase away in a week and buy a new one?

Actually I recall someone in the US House of Rep, made the exact same point talking about buying underwear, back in early 2017 when the house was voting to wipe away FCC internet privacy rules...

[Nicnac]

now this is really interesting! Cry me a river Ad vendors lol. Maybe this is gonna crack down annoying ads a little bit and maybe we will be able to prioritize where WE want all that ad money to go (or actually go back to paying for services like netflix instead of paying for it with our privacy and time...)

[Not_Jony_Ive]

And right after we kill all those ads, we are gonna replace them with our own. 

 

[suicidalfranco]

1 hour ago, Not_Jony_Ive said:

And right after we kill all those ads, we are gonna replace them with our own. 

 

 

but... you discontinued it last year ಠ_ಠ

[Master Disaster]

This post is going to shock a few of you...

 

 

You guys see, I don't HATE Apple, I just hate almost everything they ever do but I also believe in acknowledging when people do the right thing and IMO Apple did good by their customers on this one.

 

I'm now just waiting for the horrible follow up, something like they replaced it with their own system to ensure Apple users only ever see targeted ads for Apple products. *Only semi serious btw*

[Mira Yurizaki]

Targeted ads don't work on me because:

• I already bought the item they are advertising
• I wasn't really considering the item in the first place
• If I was considering the item, I already scouted the prices from places from whom they're advertising.

Basically, I either didn't care or the advertisers are reacting to outdated information. So to me, they're just wasting my time, my bandwidth, my resources.

 

But it has to be working to some degree if they keep doing it.

[AresKrieger]

Ads? Those still exist how quaint

 

But seriously I haven't seen an ad since 2015 on my main pc

[Not_Jony_Ive]

1 hour ago, suicidalfranco said:

but... you discontinued it last year ಠ_ಠ

wait...... 

[Not_Jony_Ive]

41 minutes ago, Master Disaster said:

You guys see, I don't HATE Apple

 

I'm now just waiting for the horrible follow up, something like they replaced it with their own system to ensure Apple users only ever see targeted ads for Apple products.

#Android user's logic. 

I don't hate it, I just want to wait for something shitty it's gonna do so that I can trash talk it later.

 

:puke:

[AresKrieger]

2 minutes ago, Not_Jony_Ive said:

#Android user's logic. 

I don't hate it, I just want to wait for something shitty it's gonna do so that I can trash talk it later.

 

:puke:

You literally said the exact same thing in your post, so are you confused or simply a troll

[vanished]

3 hours ago, Sypran said:

Its always confused me when even first parties advertise products you already bought. If I was subscribed to the Amazon Newsletter, a week after I buy a TV I know I'd get an Email about what TVs are for sale. Do they expect me to throw a >$500 purchase away in a week and buy a new one?

Actually I recall someone in the US House of Rep, made the exact same point talking about buying underwear, back in early 2017 when the house was voting to wipe away FCC internet privacy rules...

this is so true, they always advertise other items similar to the thing you bought, like "you remember that toaster you bought last week?  Perhaps you'll be interested in these other 14 toasters?  Gotta catch 'em all!".  If they were smart they'd advertise related items but not the same thing, like in my example, it would then advertise bread, cutting boards, etc. and in your TV example it could advertise TV stands, Chromecasts, etc.