AMD Reorganises GPU Divison - Forms 'Radeon Technologies Group'

[HKZeroFive]

Today AMD is announcing a significant restructuring, one that in some ways even greater than last year’s business unit reorganization. Taking effect immediately, AMD is bringing the band back together. The company will be reforming a singular, monolithic graphics group – the Radeon Technologies Group – to oversee every aspect of AMD’s graphics efforts. The Radeon group will in turn be led by long-time ATI and AMD graphics guru, Raja Koduri.

When I first saw this announcement the plan came as a bit of a shock, and for good reason. AMD has spent a significant amount of time and energy on making graphics a core part of the company at every level, and now the formation of the Radeon Technologies Group runs counter to some of those efforts. This is unquestionably a bit of backtracking by AMD, though a move that after 9 years they feel is necessary.

Though I imagine most long-time AMD followers understand just what graphics being an integral part of AMD at a high level, it wasn’t until this announcement that even I truly understood just how spread out AMD’s various graphics-related sub-groups have been. Between the various groups, AMD has had departments reporting to CTO Mark Papermaster, CVP of Global Marketing John Taylor, CVP and GM of graphics Matt Skynner, VP of Visual Computing Raja Koduri, and other executives within the AMD structure. The end result is that graphics is truly is everywhere within AMD, but at times it is also nowhere.

Having graphics spread out as AMD has been was intended to foster deep cooperation between the various AMD CPU and graphics groups, by making everyone vested in the success of AMD’s graphics initiatives. However from what I’m hearing with respect to today’s announcements, being spread out in such a fashion has also hamstrung AMD’s graphics initiatives at times. Having different groups under different executives controlling technology, marketing, ISV relations, and other aspects of the business has prevented AMD from being able to execute swiftly on the graphics front, and ultimately that has hurt AMD as a whole.

Leading this new group is AMD veteran Raja Koduri. Prior to today Raja was AMD’s Vice President of Visual and Perceptual Computing, and starting today Raja is being promoted to the executive level as the Senior Vice President and Chief Architect of the Radeon Technologies Group, reporting directly to CEO Dr. Lisa Su. As of this writing AMD does not have their new executive organization chart up, but with this reorganization and promotion, Raja is being promoted to the same level as AMD’s other SVPs, and Raja’s group being made a counterpart to AMD’s computing and EESC groups.

This is good, AMD definitely needs to restructure their company to focus more on their GPUs. Now, the only question I have is that will this create a lesser emphasis on their CPUs? Especially with Zen coming out next year, I hope AMD will keep the momentum of their CPU models going whilst also building their GPU models to continuously rival NVIDIA's upcoming Pascal and Volta. It's just a matter if they can handle both at once.

Sauce: http://www.anandtech.com/show/9612/amd-reorganizes-graphics-division-radeon-whole-once-more-led-by-raja-koduri

[Kherm]

So, basically, ATI?

[Interfectorem]

This doesn't contribute to the discussion of the topic at all, but I just wanted to point out that Radeon Technologies Group sounds like a cool ass name. 

/shitpost

[jecho]

Preparing for AMD bankruptcy are we???

[KemoKa]

So AMD finally said "FINE. We'll let ATi go."

yay. Now Valve can buy them.

[TheKDub]

Honestly AMD is basically out of the CPU market at this point, if they're gonna get back in, zen is gonna have to be really fuckin impressive.

[MageTank]

From what i get from this, it just means that the engineers wont be spread so thin, and answering to a dozen departments. I don't see anywhere that AMD has given up on either GPU's or CPU's. Seeing as this group is still owned by AMD, and is still flying the AMD banner, it is still part of AMD's camp. What this means is that they will most likely have different R&D departments, and it also means that the engineers won't be double dipping anymore.

 

All in all, it's win-win either way. 

[bogus]

One word: Finally.

[PlayStation 2]

So AMD brought back ATI.

This is pretty much a sign that AMD isn't gonna live much longer, and that kinda saddens me.

[patrickjp93]

So AMD finally said "FINE. We'll let ATi go."

yay. Now Valve can buy them.

Intel would outbid them.

[don_svetlio]

Intel would outbid them.

Valve literally shit 1 mil a day.

[SurvivorNVL]

Intel would outbid them.

Man, if they dissolve it looks like your vision of the future for Intel/ATI and nVidia/x86_64 could become a thing.

[patrickjp93]

Man, if they dissolve it looks like your vision of the future for Intel/ATI and nVidia/x86_64 could become a thing.

That would be the best solution for everyone TBH.

[HKZeroFive]

Valve literally shit 1 mil a day.

Yep, from people opening cases and getting fucked over with blue skins.

[don_svetlio]

Yep, from people opening cases and getting fucked over with blue skins.

I'd say that the best option for us is if Valve buy ATI - give them an unlimited budget and go back to wiping their asses with money.

[Mew]

So AMD finally said "FINE. We'll let ATi go."

yay. Now Valve can buy them.

 

They did let the mobile (as in phones) radeon go. It's known as Adreno (anagram of Radeon) lol. 

[Tomsen]

Was actually supposed to be posted here, :lol:

Back to reality: What would AMD be without graphics?

[TheAmazingCookieFromSquare]

Can't wait for $1000 i7-4790k's anymore!!!

[patrickjp93]

I'd say that the best option for us is if Valve buy ATI - give them an unlimited budget and go back to wiping their asses with money.

Valve is hardly a company with an unlimited budget, especially compared to Intel, a company with the foundries and the engineers and the programmers to put AMD's IP to real use.

[don_svetlio]

Valve is hardly a company with an unlimited budget, especially compared to Intel, a company with the foundries and the engineers and the programmers to put AMD's IP to real use.

Have you checked  how much Valve make - they stopped doing anything - steam is a cash cow like non other.

[TheAmazingCookieFromSquare]

They did let the mobile (as in phones) radeon go. It's known as Adreno (anagram of Radeon) lol. 

Adreno GPU's are in the Droid Turbo the S5 the Note 5 but I belive that the Exynos GPU's on the S6/S6 edge/S6 Edge+/Galaxy Note 5 are also from AMD

[TheAmazingCookieFromSquare]

Have you checked  how much Valve make - they stopped doing anything - steam is a cash cow like non other.

Probebly those fucking rich kids buying $1000 worth of case opening and getting run over with blue skins

[patrickjp93]

Have you checked  how much Valve make - they stopped doing anything - steam is a cash cow like non other.

I am. I also know how it's plateaued and people are waking up to its problems slowly but surely. And it still doesn't compare to Intel's money.

[patrickjp93]

Adreno GPU's are in the Droid Turbo the S5 the Note 5 but I belive that the Exynos GPU's on the S6/S6 edge/S6 Edge+/Galaxy Note 5 are also from AMD

The Galaxy S6's are all ARM Mali cores. (T760 iirc)

[sof006]

Umm....

 

RTG... Why not just ATi?

 

Sounds a lot better, just sayin.