Chromebooks out sell Mac's in the US

[JohnnyCorporalTech]

Recently googles low cost Chromebooks out sold Apples expansive macbooks for the first time in the US. 

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Apple's US Mac shipments to be around 1.76 million in the latest quarter, meaning Dell, HP, and Lenovo sold nearly 2 million Chromebooks in Q1 combined.

This is a sad day for the Cupertino based tech company as well as The Redmond Software Giant Microsoft.

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Google's milestone will undoubtedly unnerve Microsoft, at a time when PC shipments are in an overall decline

With Mac sales as a whole steadily declining, and now chrome books outselling Macbooks, Apple really needs to shake things up a bit an actually release an all new product, not just small hardware upgrades. Also, with google releasing android apps as well as the play store on Chrome and Chrome OS, Microsoft and Apple will face even stiffer App and program competition. 

 

source: http://www.theverge.com/2016/5/19/11711714/chromebooks-outsold-macs-us-idc-figures

 

EDIT: sorry I didn't notice this earlier but Chromebooks actually outsold All mac products (Macbooks, iMacs, mac pros, and mac mini's. Thanks Hunter259 for pointing this out.

 

Edited May 20, 2016 by JohnnyCorporalTech
Forgot the source, not just MacBooks but all macs

[Guest]

Not a fair comparison - you'd be better looking at iPad vs Chromebook. Major purchaser of Chromebook at least for APAC is education to which many schools also adopt iPad's. Schools rarely adopt Macbooks.

[LukeTim]

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Apple's US Mac shipments to be around 1.76 million in the latest quarter, meaning Dell, HP, and Lenovo sold nearly 2 million Chromebooks in Q1 combined.

What? That sounds like a massive non-sequitur.


To be fair, MacBook Pros haven't had a major update since the retina in 2013. They are definitely due one. I bet there's a number of people waiting for that update.

[Smitty07314]

So what happens when you take out all of the schools and corporations that are buying chromebooks these days? What are the actual consumers purchasing?

[ChrisCross]

interesting. chromebooks are just perfect for schools since you have internet all the time.

[M4st4M1nd]

Not really an equal comparison. Although I do want a Chromebook and not a Macbook.

[mikat]

10 minutes ago, Windspeed36 said:

Not a fair comparison - you'd be better looking at iPad vs Chromebook. Major purchaser of Chromebook at least for APAC is education to which many schools also adopt iPad's. Schools rarely adopt Macbooks.

yup, my school (high school) has switched to iPads too now, i'm super happy that i have a macbook air, i'm in the only year with macbook airs, the year before me has the white heavy macbooks and the year after me has iPads

macbooks are so much better than iPads imo

[KWelz]

So a Sub 300 computer marketed towards outsells a premium ultrabook? Color me shocked.   

 

It really is a apples to oranges comparison. 

 

[ShadowCaptain]

21 minutes ago, Windspeed36 said:

Not a fair comparison - you'd be better looking at iPad vs Chromebook. Major purchaser of Chromebook at least for APAC is education to which many schools also adopt iPad's. Schools rarely adopt Macbooks.

Agreed

ALSO

 

people who are using macbooks, who bought one in the last 5 years, has very little reason to upgrade or purchase a new model

[GoodBytes]

It must also be noted, that this is because you have many School in the U.S buying Chromebooks, as part of a test program. This is not each school deciding. Public schools run with school boards. So if a school board decides to give it a spin, this can be hundred of schools obligated to follow the program.

 

A few years back, it was iPads. It didn't work.

[Misanthrope]

1 hour ago, Smitty07314 said:

So what happens when you take out all of the schools and corporations that are buying chromebooks these days? What are the actual consumers purchasing?

Those are still sales why would you not count them? Do you think no market other than the consumer is worthy? Its not even the most profitable one for many products. 

 

Anyway the real issue is that they're not comparable products: Apple makes a healthy profit on each unit while Google makes nothing and actually looses money on chromebooks. Their model is to get you on the platform and cash in from add revenue. Apple profits from direct sales both of hardware and store commission. 

 

Apples and oranges really. 

[GeekJump]

I'm not surprised. Most consumers don't need high powered machines to do 95% of the things they do. Microsoft and partners are getting with the picture and are finally starting to release decent sub 300 full-Windows laptops to compete with Chromebooks.

 

At this point people can make do with just a tablet but I think some people feel they still need a computer in their home.

 

Ex. I'm moving and packed my rig already. The past 2 weeks and up until mid June I will use an 11" Asus laptop I got for $180 (MSRP $200). It isn't a macbook but it does everything I need it to do (besides gaming) just fine. I can still watch youtube, hulu, surf the web and all that. And, IMO, a much better deal that a similarly priced tablet.

[Centurius]

In other news, apples outsell oranges.

[MrDynamicMan]

In other news. Honda civics outsold Range rovers!

[Doobeedoo]

All in all, glorified browser vs overpriced laptop. Simply no to both.

[euniqe]

are you people serious calling it a non-comparison?

 

a Macbook (non-pro ofc) and a Chromebook are bought by the exact same people, for the exact same reason; the customers just want something to check their facebook on and watch youtube videos. 

 

Discerning computer users (read: people who need to actually use a computer to do something their smartphone can't - business, games etc.) buy neither of these products. 

 

The people who use to buy MacBooks because "they [were] cool and made by Apple" have grown up now and are realising that by not buying a chromebook they are throwing their money away. 

 

People who just want a fancy device with no specific purpose of use in mind buy iPads. They do not buy chromebooks.

[Mr.Meerkat]

Unfair test...a $1k+ machines (or at lease $700+) vs $200-350 I wonder which one is going to be more appealing in general? hmmm tricky questions I would say...

[07budgj]

Kinda good that laptops are holding on even in a small way, but i don't understand how these two products compete with each other? They are in completely different price brackets, except the pixel two, which no one buys as its even more overpriced than apple, new macbooks are a joke anyway behind the curve with the cpu's and the retina display needs an upgrade, oled or better colour gamut would be nice, so its not surprising that shipments aren't doing quite as well as last year

[Hunter259]

6 hours ago, euniqe said:

are you people serious calling it a non-comparison?

 

a Macbook (non-pro ofc) and a Chromebook are bought by the exact same people, for the exact same reason; the customers just want something to check their facebook on and watch youtube videos. 

 

Discerning computer users (read: people who need to actually use a computer to do something their smartphone can't - business, games etc.) buy neither of these products. 

 

The people who use to buy MacBooks because "they [were] cool and made by Apple" have grown up now and are realising that by not buying a chromebook they are throwing their money away. 

 

People who just want a fancy device with no specific purpose of use in mind buy iPads. They do not buy chromebooks.

Not talking about just the Macbook. Please read it. US Mac shippments are all of the products that are sold under the mac branding. This includes the Macbook, Air, Pro, iMac, Mac Pro, and the retarded child Mac Mini. 

[Qwerty2323]

What else is there to use normal mac books they are for kids anyways same like chrome book... just pure entertainment... 

Just ones are for rich kids to show off like all apple products

[ShadowCaptain]

10 hours ago, euniqe said:

Discerning computer users (read: people who need to actually use a computer to do something their smartphone can't - business, games etc.) buy neither of these products. 

Discerning computer users dont buy macbook pros? 

 

 

[mikat]

19 hours ago, KWelz said:

So a Sub 300 computer marketed towards outsells a premium ultrabook? Color me shocked.   

 

It really is a apples to oranges comparison. 

 

no it's an apples to googles comparison

kek

[mikat]

11 hours ago, euniqe said:

are you people serious calling it a non-comparison?

 

a Macbook (non-pro ofc) and a Chromebook are bought by the exact same people, for the exact same reason; the customers just want something to check their facebook on and watch youtube videos. 

 

Discerning computer users (read: people who need to actually use a computer to do something their smartphone can't - business, games etc.) buy neither of these products. 

 

The people who use to buy MacBooks because "they [were] cool and made by Apple" have grown up now and are realising that by not buying a chromebook they are throwing their money away. 

 

People who just want a fancy device with no specific purpose of use in mind buy iPads. They do not buy chromebooks.

some people just like mac osx alot more and also want to do things like edit video and program on the laptop, this is much easier on a macbook (you can decide if a macbook is right for you, just don't buy the usb-c crap macbook)

[mikat]

20 hours ago, LukeTim said:

What? That sounds like a massive non-sequitur.


To be fair, MacBook Pros haven't had a major update since the retina in 2013. They are definitely due one. I bet there's a number of people waiting for that update.

yup, they should really update them to skylake

and they should update the mac pros to Broadwell-E

[mikat]

20 hours ago, ShadowCaptain said:

Agreed

ALSO

 

people who are using macbooks, who bought one in the last 5 years, has very little reason to upgrade or purchase a new model

my macbook air is almost 4 years old and it still rocks  it has 58% of the battery capacity compared to when it was new (kinda expected) and it's one of the last macbook airs you can upgrade yourself, getting a new ssd in a few weeks