Google New Search Algorithm

[Arty]

http://www.entrepreneur.com/article/245007

 

You could see a decline in your rankings, if your website is not ready for Google's next update and optimized for mobile. The search engine giant's algorithmic change will go into place on April 21 and could catch a number of website owners by surprise, if they have not been paying attention to the news. In a rather uncharacteristic manner, Google issued a notice back in February announcing not only their plans to change their mobile algorithm, but also providing the precise launching date for the new algorithm. 

 

With the goal of ensuring that results are as mobile-friendly as possible, the new algorithm change from Google comes in the wake of increasing mobile device usage. Although there is little time left remaining until the deadline and the new changes go into place, website owners who have not yet taken action still have time to do so and avoid possible penalties, including a drop in their rankings. 

 

Related: What Google's New Mobile-Friendly Changes Mean for You

 

What to expect from Google's new mobile algorithm.

So, what do you need to know to ensure that your website is ready for Google's next rollout? The algorithm changes will focus on a number of key areas, including rewarding sites with text that can be read without the need to zoom and appropriately sized content that eliminates the need to scroll. Also playing an important role in the new algorithm changes are website designs with links that are spaced in a manner that helps users to avoid what has come to be known as the fat-finger syndrome. If you are not sure whether your website is up to par for Google's new algorithm changes, Google has released a Mobile Friendly Test that can help you to gauge how well your website will fare based on the upcoming changes.

 

To date, Google has not provided any indication regarding how significant the resulting changes from the new algorithm could be. Search Engine Land indicates that the mobile-friendly algorithm changes could result in more of an impact than either Panda or Penguin. Google, along with other search engines have begun to use more user signals, including location, as a means for providing users with more relevant results, a move which underscores the increasing popularity of mobile searches.

 

Now, more so than ever, website owners and marketers must be aware of how their webpages rank in terms of mobile results. Furthermore, it is increasingly vital for marketers to develop an understanding of the factors that drive higher mobile search engine results positions. Even more important, understand that the factors driving higher mobile results are not necessarily the same factors used to generate higher desktop results.

 

Related: April 21 Is Your Last Chance for Mobile Optimization Before 'Mobilegeddon'

 

Steps you can take to boost your site's mobile friendliness.

The following steps will ensure that you are prepared:

 

Review your site to make sure it is mobile friendly.

Gauge whether the touch elements on your site, including buttons and links, are spaced away from other elements and are easy to use,

Redirect mobile users on desktop URLs to the appropriate mobile URL, if you use separate URLs.

Avoid cross links that are not relevant.

If possible, avoid having your website rely on Flash, as it does not play well in mobile-specific browsers.

Evaluate page load time.

A well-optimized mobile website can help you to achieve higher mobile search engine results rankings, while also making it easier for customers to locate the information they need about your business.

Sweet, makeing my life easier all for this

your thoughts?

mostly a mobile thing but still

[Rohith_Kumar_Sp]

You could see a decline in your rankings, if your website is not ready for Google's next update and optimized for mobile. The search engine giant's algorithmic change will go into place on April 21

 

come one now, we need a LTT app for mobile already  @LinusTech @Slick @nicklmg

[Suika]

I try to avoid mobile sites like the plague, most of the time certain features end up disappearing, and navigation ends up becoming a bigger pain than actually loading the entire website. I'm very mixed on this.

[colonel_mortis]

With the increase in responsive design sites, where rather than having a mobile-optimised version of the site you just have one version which dynamically adjusts the placement and size of elements based on the screen size, I hope that Google is sufficiently able to take this into account.

It's good to see that they're prioritising mobile-friendly sites, but surely it would make sense for the mobile friendlyness to only affect searches that are made on a mobile device.

[cesrai]

come one now, we need a LTT app for mobile already  @LinusTech @Slick @nicklmg

Use taptalk it's awesome.

---

 

Improvement is still good thing.

[Arty]

Use taptalk it's awesome.

---

 

Improvement is still good thing.

Hangouts FTW

[cesrai]

Hangouts FTW

How ??? 

[Arty]

How ??? 

isn't taptalk a messaging app?

 

hangouts is mms and sms, and video + u can send location as far as i can see it can do everything taptalk can + more

[cesrai]

isn't taptalk a messaging app?

 

hangouts is mms and sms, and video + u can send location as far as i can see it can do everything taptalk can + more

You're lost very lost, all I can say download it and use it.

[The Benjamins]

You're lost very lost, all I can say download it and use it.

How about tell him what it is? I just assume its a app for forums.

[cesrai]

How about tell him what it is? I just assume its a app for forums.

I would do a horrible job that's why I said download it. and use it and yes it's an app for forums.

[WereCat]

come one now, we need a LTT app for mobile already  @LinusTech @Slick @nicklmg

Yes.. and we Windows Phone users would want it too if possible

[That Norwegian Guy]

Since I'm not a mobile browser and even use desktop versions whenever I actually do have to browse on my phone, I will switch to DuckDuckGo full time if all my top search results on PC are filtered by mobile friendly without no way to change it permanently.

[mr moose]

Use taptalk it's awesome.

---

 

Improvement is still good thing.

 

 

Hangouts FTW

 

I use instachat. It is the original and the best.

[cesrai]

I use instachat. It is the original and the best.

Taptalk isn't a messaging app it's an app for forums like LTT and it's awesome. 

[dimitriianghelov]

interesting probably won't stop the next lawsuit against Android in EU

[dmegatool]

Yes.. and we Windows Phone users would want it too if possible

There's already the IP.Board theme that is adapted to mobile. It's not pretty but it works.

Responsive sites are where it's at. I don't want an app for the forum. Just a good responsive theme would work on all platform instead of continuously maintaining multiple versions. Making an iOS, Android and WP version would be such a burden on the team...

[Tygron]

Personally I don't mind using the forum through the mobile version. It doesn't have some functionality but it has almost everything I need. I'll check out Tapatalk but I think I'll likely just sick with the forum through chrome. I don't even use Twitter through the app as I just look at one person (Rob Swire of Pendulum and Knife Party) and I don't need notifications and stuff for just him.

Edit: just used it for a couple minutes. It's awful. Also can't find this other forum I frequent. Uninstalling.

[blackadder]

I really want to see the code or the underlying formula. Its so rare that they spell it out in those terms. New algorithm. 54x^7+26x^6-13x^5+13x i want to see shit like that, just not from some nerd on a phone....

[LAwLz]

I really want to see the code or the underlying formula. Its so rare that they spell it out in those terms. New algorithm. 54x^7+26x^6-13x^5+13x i want to see shit like that, just not from some nerd on a phone....

It's probably really complicated at this point. When Google first started it was really simple. It used to count how many other websites linked to a particular website, and rank them after that.

"Does 100 websites link to Wikipedia and 95 link to encyclopedia dramatica? Then Wikipedia will be higher in the list that ED."

[blackadder]

It's probably really complicated at this point. When Google first started it was really simple. It used to count how many other websites linked to a particular website, and rank them after that.

"Does 100 websites link to Wikipedia and 95 link to encyclopedia dramatica? Then Wikipedia will be higher in the list that ED."

i'm sure its mind blowing, like really good stuff. the people that make it at some point must step back, put a arm over each others shoulders and look onward like a proud parents watching there kid go to there first day of school. some of these people are smart enough our kids may have to study them.