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Google terminates AdBlock Plus AdSense account

GeekPower0
By GeekPower0
in Tech News
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Yesterday Adblock Plus announced plans to replace ads with 'Acceptable Ads'

Now, Google and AppNexus have terminated their agreements with ComboTag, the company ABP was using as an ad provider. A Google's senior VP for ads was caught of guard by ABP's announcement and feels "uncomfortable" with the extension's new direction. A Google spokesperson said:

Quote

"We were surprised by the announcement and learned of it when we were contacted by press. We have no involvement in their program and this is not a business we want to be part of. We are moving to terminate ComboTag's AdX account. Ad blocking is a symptom of bad ads online and that's why we believe the industry needs to align around a standard--backed by data and insights from conversations with real consumers--for what constitutes a better ads experience online."

 

Both Adblock Plus and ComboTag still insist Google and AppNexus will be in the program.

 

Source: https://www.engadget.com/2016/09/14/adblock-plus-ad-network-loses-support/

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I can't see why they thought they would be allowed to do this. It's one thing to block ads but to replace them and take the money is absurd.

If I use words like probably or most likely, it is because I dislike certainty. These words can probably be omitted and the sentence read as a certainty.

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Just makes ads nice and no on will use adblockers. The forum ad is very nice and scales with the website. All this popup, auto play, non scaling stuff is what drives me insane

▓ƆԀ▓ S▓₱▓Ɇ▓c▓s▓: i7 6ʇɥפᴉƎ00K (4.4ghz), Asus DeLuxe X99A II, GT҉X҉1҉0҉8҉0 Zotac Amp ExTrꍟꎭe),Si6F4Gb D???????r PlatinUm, EVGA G2 Sǝʌǝᘉ5ᙣᙍᖇᓎᙎᗅᖶt, Phanteks Enthoo Primo, 3TB WD Black, 500gb 850 Evo, H100iGeeTeeX, Windows 10, K70 R̸̢̡̭͍͕̱̭̟̩̀̀̃́̃͒̈́̈́͑̑́̆͘͜ͅG̶̦̬͊́B̸͈̝̖͗̈́, G502, HyperX Cloud 2s, Asus MX34. פN∩SW∀S 960 EVO

Just keeping this here as a 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Just now, NTF5252 said:

I can't see why they thought they would be allowed to do this. It's one thing to block ads but to replace them and take the money is absurd.

Especially since those who the original advertisers would be paying would see none of the money at all.

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15 hours ago, Nicholatian said:

uBlock Origin pls

Yea just use uBlock. It is on all web browsers.

 

For Edge users, you probably notice it isn't in the Store.

You can get here, as well as its source code (if you are in to that): https://github.com/nikrolls/uBlock-Edge/releases/tag/1.9.5rc0-edge

In Edge, just type: about:config on the address bar, and check the box: "Enable extension developer feature", and restart Edge. Then do "..." button > Extensions > Load, and pick uBlock.

 

 

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Just now, Dabombinable said:

Especially since those who the original advertisers would be paying would see none of the money at all.

I don't see using an adblocker as theft, but what they tried is definitely theft. 

If I use words like probably or most likely, it is because I dislike certainty. These words can probably be omitted and the sentence read as a certainty.

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Just another good reason to block Google's "services" as much as possible in your DNS resolution setup.  Google needs a real business model that doesn't revolve around ads.  The amount of money and energy wasted in online advertising is certainly enormous.  I block everything at the DNS level and friends and family are amazed at how fast their computers are for browsing when they come and visit me.

 

If the advertisers want me to look at their crap, they should be buying me a new computer every few years, and paying for half my Internet connection costs.  Otherwise, I feel no remorse whatsoever in blocking them and their nonsense.

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Just now, Mark77 said:

Just another good reason to block Google's "services" as much as possible in your DNS resolution setup.  Google needs a real business model that doesn't revolve around ads.  The amount of money and energy wasted in online advertising is certainly enormous.  I block everything at the DNS level and friends and family are amazed at how fast their computers are for browsing when they come and visit me.

I really don't want to pay to use google.

5 minutes ago, GoodBytes said:

Yea just use uBlock. It is on all web browsers.

 

For Edge users, you probably notice it isn't in the Store.

You can get here, as well as its source code (if you are in to that): https://github.com/nikrolls/uBlock-Edge/releases/tag/1.9.5rc0-edge

In Edge, just type: about:config on the address bar, and check the box: "Enable extension developer feature", and restart Edge. Then do "..." button > Extensions > Load, and pick uBlock Origin.

 

 

What is the difference between uBlock and uBlock origin?

If I use words like probably or most likely, it is because I dislike certainty. These words can probably be omitted and the sentence read as a certainty.

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Better yet, use uMatrix. It's the big daddy of browser firewalls, designed by the guy behind uBlock Origin. If you want maximum control, that's the way to go.

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6 minutes ago, Mark77 said:

Just another good reason to block Google's "services" as much as possible in your DNS resolution setup.  Google needs a real business model that doesn't revolve around ads.  The amount of money and energy wasted in online advertising is certainly enormous.  I block everything at the DNS level and friends and family are amazed at how fast their computers are for browsing when they come and visit me.

 

If the advertisers want me to look at their crap, they should be buying me a new computer every few years, and paying for half my Internet connection costs.  Otherwise, I feel no remorse whatsoever in blocking them and their nonsense.

Ads are a real business model. They have been for literally thousands of years. Ads are what keeps the Internet free.

 

I for one, don't want to deal with individual payment subscriptions for every single website I visit, or every single service I use.

 

Ads aren't the problem. Bad ads are the problem. We need standardization. We also need a vetting process, where ads are verified to be consumer friendly. We need legislation to back this up with consequences.

 

You might be comfortable with paying to use Google, and YouTube, and Facebook, and LTT forums, and whatever other websites you use, but most people aren't.

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Ads are what keeps the Internet free.

 

I disagree.  The Internet is not 'free' either.  Everyone pays for it in terms of their costs of connectivity.  Investors pay for it with poor investment returns.  Ads just waste bandwidth, burn up a lot of CPU time, and I personally don't believe they meaningfully shift consumer behavior. 

 

I'd have no problem if all this wasteful ad stuff stopped, and my ISP merely tacked on a buck a month or something to pay Google to use its search engine, and a few more pennies for content like LTT.  It'd be a much better experience for everyone involved.

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3 minutes ago, Mark77 said:

I disagree.  The Internet is not 'free' either.  Everyone pays for it in terms of their costs of connectivity.  Investors pay for it with poor investment returns.  Ads just waste bandwidth, burn up a lot of CPU time, and I personally don't believe they meaningfully shift consumer behavior. 

 

I'd have no problem if all this wasteful ad stuff stopped, and my ISP merely tacked on a buck a month or something to pay Google to use its search engine, and a few more pennies for content like LTT.  It'd be a much better experience for everyone involved.

And how would that system work? How the hell would your ISP decide who gets paid, and how much you get charged for it? That puts way too much power in the hands of ISP's, who are already by-and-large too greedy (Especially here in North America).

 

How do they decide how much each site is worth? Do they charge you the same every month, or does it vary based on usage?

 

You're talking about a system that is fundamentally much more complex and intensive to run.

 

Ads work. If they didn't, companies like Coca-Cola and Apple wouldn't spend so much advertising. You might not buy things based on ads specifically, but they're not counting on every person going out and buying. They only need 1 in a hundred, or 1 in a thousand, to go out and buy the product.

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btw, did they not think people savvy enough to install an ad blocking plugin would not look for one of the many different equally effective ad blocking plugins if the plugin they installed to block ads....served ads? 

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4 minutes ago, Syntaxvgm said:

btw, did they not think people savvy enough to install an ad blocking plugin would not look for one of the many different equally effective ad blocking plugins if the plugin they installed to block ads....served ads? 

To be fair, a lot of people know about ABP but that's the extent of their knowledge, and don't know about the competitors.

 

Furthermore, ABP already lets ads through (Ones they deem unintrusive), so some people wouldn't notice the change.

 

But by and large, yes, I do agree with your point.

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And how would that system work? How the hell would your ISP decide who gets paid, and how much you get charged for it? That puts way too much power in the hands of ISP's, who are already by-and-large too greedy (Especially here in North America).

 

Well if an ISP and its customers desire connectivity to, say, LTT, then they would have to forward a payment to LTT.  LTT would then instruct its servers to de-firewall an IP address range.  Presumably ISPs would eventually make sure that the content providers that are of value to their customers are compensated.  If an individual ISP doesn't pay up, people could buy their own subscriptions or go through a VPN which pays up.

 

ISPs are highly trustworthy, and invest hundreds of billions in their infrastructure in expectation of returns that are actually quite low.  Taking enormous risks with enormous amounts of capital.  The bulk of the investment that makes the Internet work is done by the ISPs.  Not by content providers.  Not by Google. 

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6 minutes ago, Mark77 said:

 

Well if an ISP and its customers desire connectivity to, say, LTT, then they would have to forward a payment to LTT.  LTT would then instruct its servers to de-firewall an IP address range.  Presumably ISPs would eventually make sure that the content providers that are of value to their customers are compensated.  If an individual ISP doesn't pay up, people could buy their own subscriptions or go through a VPN which pays up.

 

ISPs are highly trustworthy, and invest hundreds of billions in their infrastructure in expectation of returns that are actually quite low.  Taking enormous risks with enormous amounts of capital.  The bulk of the investment that makes the Internet work is done by the ISPs.  Not by content providers.  Not by Google. 

The bulk of investment on the consumer side (The last mile, etc), yes, but ISP's generally don't own the major backbone networks, which provide international transit, communication between ISP's (unless those ISP's are physically near each other), etc.

 

So it's not just the ISP's.

 

Furthermore, you're talking about creating a brand new payment system that would have every single website in the world have to have payment accounts with every single ISP in the world - what a goddamn accounting nightmare.

 

Your proposed system, no offense, sounds horrible.

 

Creating a regulatory body that enforces minimum ad standards would be way more effective, and cheaper to implement, I would think. These regulatory systems could integrate with the biggest ad networks to start: like Google AdSense.

 

Google doesn't inherently want bad ads either. Bad ads mean people use AdBlock, which means Google doesn't get paid their cut. Google would in theory be all over legal enforcement of ad standards.

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Furthermore, you're talking about creating a brand new payment system that would have every single website in the world have to have payment accounts with every single ISP in the world - what a goddamn accounting nightmare.

 

Well in the practical sense, I'd see sites (like small blogs) joining some sort of alliance, where people trade micro-payments (or ISPs trade micro-payments) for access.  Basically payments would be based on data transferred.  Downloads mean that you pay.  Uploads mean that you get paid.  Of course, a basic "rule of the Internet" is that uploads must equal downloads, so everything would remain in balance.

 

So an individual ISP would only be remitting funds to the other ISPs they peer with, if there is an imbalance between traffic exchanged.  ISPs thus would be encouraged to create as much content as possible, to reduce imbalances.  Upload caps would disappear on end-users.  End-user circuits would become symmetric instead of asymmetric to encourage more content creation and hosting.    Distributed content caching and web-serving (ie: where an end-user devotes a portion of their computer's resources to hosting, like some people do with SETI or Folding) would help rectify imbalances as well.   And reduce wasteful investment and reliance on centralized data centers. 

 

The current system, IMHO, is horrible.  It forces people to look at ads.  It has created a giant basically unaccountable company in Google as the lynchpin of the entire "ad" economy with an almost monopoly level of control.  It doesn't incent content creation by people who don't want to pollute their sites with ads. 

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3 minutes ago, Mark77 said:

 

Well in the practical sense, I'd see sites (like small blogs) joining some sort of alliance, where people trade micro-payments (or ISPs trade micro-payments) for access.  Basically payments would be based on data transferred.  Downloads mean that you pay.  Uploads mean that you get paid.  Of course, a basic "rule of the Internet" is that uploads must equal downloads, so everything would remain in balance.

 

So an individual ISP would only be remitting funds to the other ISPs they peer with, if there is an imbalance between traffic exchanged.  ISPs thus would be encouraged to create as much content as possible, to reduce imbalances.  Upload caps would disappear on end-users.  End-user circuits would become symmetric instead of asymmetric to encourage more content creation and hosting.    Distributed content caching and web-serving (ie: where an end-user devotes a portion of their computer's resources to hosting, like some people do with SETI or Folding) would help rectify imbalances as well.   And reduce wasteful investment and reliance on centralized data centers. 

 

This does not seem like a good system at all. I'm really struggling to see the positive benefits. This definitely doesn't seem better than the pre-existing ad-supported system we have now.

 

As I've said, inherently, the ad-system is not the problem. It's when you get super annoying pop-up unclickable with audio stupid ads, etc.

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1 hour ago, NTF5252 said:

I don't see using an adblocker as theft, but what they tried is definitely theft. 

sneaking into a cinema without a ticket, or getting on public transport without a ticket isnt theft either, but it is still something that is not allowed.

 

and in fact, that may be the perfect explanation for how adblock fits into law: the cinema and public transport dont directly lose any money by you being there while being ticketless, but it does dig into their profits at which point your practisce becomes questionable.

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This does not seem like a good system at all. I'm really struggling to see the positive benefits. This definitely doesn't seem better than the pre-existing ad-supported system we have now.

 

As I've said, inherently, the ad-system is not the problem. It's when you get super annoying pop-up unclickable with audio stupid ads, etc.

 

Well I see a few massive problems in the current system:

 

1)  Its highly reliant on a small number of large firms, with very little "skin in the game", controlling everything.  If an advertiser gets into a commercial dispute with, say, Google, they're basically screwed as far as the Internet goes.  This means that such a company can use its power to significantly abuse its customers and earn an outsized return.

 

2)  We appear to be moving towards a post-consumerism economy, characterized by high savings rates and low personal consumption, where advertising will be of limited efficacy.  If companies stop buying ads, the system falls apart.  What will pay for content creation then? 

 

3)  It wastes a large amount of network resources, energy, hardware, etc.  While netting out traffic and exchanging payments for imbalances is quick and easy as each network participant only has a very limited number of peers (ie: most of us only exchange traffic with one entity, our ISP!). 

 

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1 minute ago, Mark77 said:

 

Well I see a few massive problems in the current system:

 

1)  Its highly reliant on a small number of large firms, with very little "skin in the game", controlling everything.  If an advertiser gets into a commercial dispute with, say, Google, they're basically screwed as far as the Internet goes.  This means that such a company can use its power to significantly abuse its customers and earn an outsized return.

 

2)  We appear to be moving towards a post-consumerism economy, characterized by high savings rates and low personal consumption, where advertising will be of limited efficacy.  If companies stop buying ads, the system falls apart.  What will pay for content creation then? 

 

3)  It wastes a large amount of network resources, energy, hardware, etc.  While netting out traffic and exchanging payments for imbalances is quick and easy as each network participant only has a very limited number of peers (ie: most of us only exchange traffic with one entity, our ISP!). 

 

1. Can be solved with legal regulation - whether each country makes up it's own legislation for regulation, or whether they decide to use an existing international body like the UN, etc, can be worked out, but fundamentally, this should exist anyway, and would solve many of the issues.

 

2. I don't see any evidence to back that up. Possibly in certain localized areas this might be the case, but at least in North America, that does not seem to be the case. Savings are at an all time low. Debt is high. Spending is high. I also don't see companies stopping buying ad space. I've seen no trend that says major companies are spending less on advertising.

 

3. Not that big of an issue. Not to mention that your proposed alternative comes with it's own vast expenses. Who would be in charge of this system? It would have to be International for it to work, so some sort of body would need to be in charge. I would also disagree with the statement that most users only exchange traffic with our ISP. We go through our ISP to access traffic out in the globe.

 

For example, LTT Servers are hosted in the US. For me to access the forums, I need to exchange traffic with my ISP, and the datacenter's ISP, and a bunch of backbone interconnects in between.

 

Some ISP's do cache some content, but that's not reliable or consistent, and usually only major content providers (like Netflix, possibly YT).

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2. I don't see any evidence to back that up. Possibly in certain localized areas this might be the case, but at least in North America, that does not seem to be the case. Savings are at an all time low. Debt is high. Spending is high. I also don't see companies stopping buying ad space. I've seen no trend that says major companies are spending less on advertising.

 

I see lots of evidence that consumers are largely 'tapped out', and will be entering a period of significant austerity as debt comes due and interest rates inevitably rise.  Advertising is an expensive 'frill'.  Companies have relentlessly chopped their expenses in producing consumer goods, through outsourcing, and offshoring.  Advertising is one of the future areas they will need to cut back on to be more competitive since there isn't really a lot of fat to cut elsewhere.  

 

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3. Not that big of an issue. Not to mention that your proposed alternative comes with it's own vast expenses. Who would be in charge of this system? It would have to be International for it to work, so some sort of body would need to be in charge. I would also disagree with the statement that most users only exchange traffic with our ISP. We go through our ISP to access traffic out in the globe.

No, it wouldn't have to be international at all.

 

For instance, at home, you probably have an Internet connection with 1 ISP.  You download 200gb/month.  You probably upload 10gb/month.  You would thus pay a fee for 190GB of imbalance in addition to the monthly connection fee to keep the line alive. 

 

Your ISP probably has connections with 3-5 other ISPs, in addition to its customer base.  The ISP would pay (or receive) fees based on traffic imbalance between its connectees. 

 

And so on and so forth.  So the incentive would be for ISPs to sponsor content creation, and/or to encourage their customers to not run such severe imbalances. 

 

Of course, a site like LTT inherently runs an imbalance, but in the other direction, as an uploader.  So if LTT was hosted at an ISP, the ISP would collect payments from its peers, and in turn, make big payments to LTT.  Since LTT has a lot of video and since video is very bandwidth-intensive, the payments could be very large. 

 

Because the system is distributed, there's no big "Google" to be involved, taking their skim off the top.  Content creators and infrastructure builders would make a lot more money, instead of the leeches at the ad companies who create nothing of value but consume bandwidth, and keep a lot of money for themselves.

 

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I would also disagree with the statement that most users only exchange traffic with our ISP. We go through our ISP to access traffic out in the globe.

No, you're really only exchanging traffic with your ISP.  You don't have a physical connection anywhere else. 

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