Apple’s Tim Cook Delivers Blistering Speech On Encryption, Privacy

[Victorious Secret]

 

 

Tim Cook, shooting shots in a blunt manner that only he seems confident enough to pull off these days, especially against companies like Google who built their business out of selling data to make a large profit. 

 

He isn't wrong, given how his company has a completely different stance on consumer data compared to Google who has a strong financial incentive to farm out your data to bolster their search engines and for marketing and advertising. Its just funny to see someone so openly take shots against the competition for their practices. Some glass houses and all that. 

 

Coming off the backs of Google Photos, which IMHO is just another way for Google to figure out how to sell you more junk that you don't need. 

 

 

 

“Like many of you, we at Apple reject the idea that our customers should have to make tradeoffs between privacy and security,” Cook opened. “We can, and we must provide both in equal measure. We believe that people have a fundamental right to privacy. The American people demand it, the constitution demands it, morality demands it.”

 

“I’m speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information,” said Cook. “They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.”

 

“We don’t think you should ever have to trade it for a service you think is free but actually comes at a very high cost. This is especially true now that we’re storing data about our health, our finances and our homes on our devices,” Cook went on, getting even more explicit when talking about user privacy.

 

“We believe the customer should be in control of their own information. You might like these so-called free services, but we don’t think they’re worth having your email, your search history and now even your family photos data mined and sold off for god knows what advertising purpose. And we think some day, customers will see this for what it is.”

 

http://techcrunch.com/2015/06/02/apples-tim-cook-delivers-blistering-speech-on-encryption-privacy/

 

[The Toaster]

I just gained some respect for Apple.

Still never buying a Mac though.

[ShadowCaptain]

Tim Cook  :wub:

[improbablepants]

Yet, we can still hack Jennifer Lawrence's iCloud

[Brainless906]

I just gained some respect for Apple Tim Cook.

Still never buying a Mac though.

 

FTFY

 

EDIT: also i would agree with this is a lot of talk, but mostly seems like propaganda against competitors. Though his accusations may be accurate i've not seen anything major to support that APPLE is any kind of a saving grace to the tech community as far as security goes. 

[rockking1379]

Yet, we can still hack Jennifer Lawrence's iCloud

Yeah...

[dragosudeki]

Well my data being sold, is much better than my data getting hacked and leaked online. Hope this means they're becoming more active in their software security, instead of just making propaganda against competitors.

[Ertman]

So the opposite of Googles approach (not security part)?

[C0LL0SS0S]

I mean Apple is a US, company, but I would trust apple the most out of them.

 

Also that iCloud hack was probably not really apples fault, since otherwise we would've seen more normal people beeing hacked. 

[Noctus]

I mean Apple is a US, company, but I would trust apple the most out of them.

 

Also that iCloud hack was probably not really apples fault, since otherwise we would've seen more normal people beeing hacked. 

 

Normal people don't have pic's you can sell to all these "celeb nude / gossip" sites for stupid money.

[Embattled]

>Speech

>Is actually not standing it up and doing it live

>Is on some giant screen while elites clap to him

>Tim Cook is the orcastrator of the NWO confirmed

 

In all seriousness though this video doesn't make me respect him. He is just rehashing the criticisms of google that people have been saying for years. Additionally everyone should know that this is just a marketing act trying to smear google and raise Apple up as a protector of data/privacy. 

[C0LL0SS0S]

Normal people don't have pic's you can sell to all these "celeb nude / gossip" sites for stupid money.

Actually, some of them have, and I bet that 20% or more have pics that would be nsfw, and even more would have pics for which they would pay not to be shown

[Noctus]

Actually, some of them have, and I bet that 20% or more have pics that would be nsfw, and even more would have pics for which they would pay not to be shown

... you missed my point. I'm talking about selling to sites like "celebnudesherelol.com" that buy celeb pic's for stupid money. Why on earth would i hack a random user with drunk nudes at a party / nudes selfie folder to the bf/gf for a few hundred when i can blag celeb pics that'll sell for 10s of thousands more. Sure there will be normal people with the cash to "buy out" their pics going online but Joe Bloggs vs J-Lo ? J-Lo everytime

[FroggyTaco]

Yet, we can still hack Jennifer Lawrence's iCloud

 

A: They have improved that with 2 factor authentication.

 

B: My understanding is that was largely due to weak password choice which if so was wholly preventable if a stronger pw was in play.

[ltguy]

Yawn. As long as there are companies out there that continue to think buying data on me is going to make them money (not realizing the cheap ass I am), I want that money to continue to go to google who continues to provide me with sweet products and services.

[TroubleKlef]

Well my data being sold, is much better than my data getting hacked and leaked online. Hope this means they're becoming more active in their software security, instead of just making propaganda against competitors.

 

Was it actually hacked though? I heard some details that people phished for passwords.

[Guest]

Blistering speeches are great, but how do they change the fact that the US government can disallow companies to provide secure encrypted storage (Lavabit) and considers itself to have jurisdiction over all servers of American companies worldwide (The legal battle Microsoft made a big deal about starting, but hasn't won)?

As long as Apple is based in a Five Eyes country, claiming to provide security and privacy is outright false advertising. Although now that I look through the transcript again, it looks like he was pretty careful not to actually claim that they're providing privacy. Merely that they believe in it, which is so very sweet of them.

[Whiskers]

Actions speak louder than words, Mr. Cook.

 

This speech points the finger at Apple's competitors and blames them for security and privacy concerns, whilst failing to address the irrefutable fact that Apple themselves have been guilty of employing woefully inadequate security and privacy protection systems. Until such a time as Apple have established a concrete track record of rigid security enforcement and absolute protection of privacy, they have no right to position themselves as the go-to choice for consumers interested in or concerned about such.

 

As it stands right now, if you are concerned about security and privacy on a mobile device your only option is BlackBerry.

[Bensemus]

Was it actually hacked though? I heard some details that people phished for passwords.

Apple is still partly to blame as they allowed their mobile app to attempt unlimited times to prevent people from locking them selfs out after a password change as the app would still have the old one and would keep trying to use that one. It was also weak passwords that could be brute forced. So part Apple and part user. This is also why only some celebs were "hacked" as their passwords were guess, not someone on the other side with complete access to icloud.

[Jerakl]

Not a fan of apple's design choices a lot of the time, but most of the time they're a p chill company.