Nvidia: Average selling prices of graphics cards can grow further

[Artorias]

Modern graphics cards are among the most expensive components of personal computers and due to their importance for gamers they can get even more expensive, believes Jen-Hsun Huang, chief executive officer of Nvidia.

 

Personal computers are becoming more and more popular among gamers because they offer high-quality graphics and support hundreds of popular games. As a result, gamers increase spending on computer components in a bid to further improve visual quality and performance of new titles. As a result, average selling prices (ASPs) of select computer components, including graphics cards, are increasing. According to the head of Nvidia, ASPs of graphics cards will continue to increase in the future.

 

“As the production value of games continue to grow, I think we are going to see our ASPs grow,” said Jen-Hsun Huang during a conference call with financial analysts and investors. “So I would say that the dynamics of thePC gaming industry is really quite healthy, both in more and more players playing and ASPs increasing because of production value.”

Source: http://www.kitguru.net/components/graphic-cards/anton-shilov/nvidia-average-selling-prices-of-graphics-cards-can-grow-further/

 

Please don't start a Nvidia vs. AMD war in this thread.

[SSOB]

Lol, fuck you nvidia.

[XTankSlayerX]

I can see that happening. Id buy a 780ti for the hell of it, considering I have a shield tablet now.

[elecxonica]

Oh god why. It's bad enough that I have to spend like $350 for a 760, but the fact that price is probably going to go up.

[AlexGoesHigh]

nothing new here, he's just talking about supply and demand, and future R&D cost, nothing to start the classic green vs red war, both sides can do this effectively (if the conditions are given ofc)

[Clyne]

What! We have to save more money to buy a graphics card.

[jmaster299]

As games grow more demanding, the hardware necessary to play those games will become more demanding, and that means more expensive too. Thats all they're saying.

[MegaDave91]

Welcome to PCMasterRace

[Guest Kloaked]

Aaaaaaaaaaaaaaaaaand what was that about the 800 series being cheaper than the 700 series?

 

 

Lololool.

 

 

I like Nvidia and all, but their CEO is a weird person in my opinion, and their marketing sucks.

[Jodomcfrodo]

As games grow more demanding, the hardware necessary to play those games will become more demanding, and that means more expensive too. Thats all they're saying.

No, not necessarily because more powerful hardware becomes cheaper. The highest end stuff will become equivalent to low end stuff as time progresses along with games becoming harder to run.

[Accursed Entity]

Welcome to PCMasterRace

 

That's it... I'm buying a Wii U!

[Sauron]

I'll counter that argument: graphics these days are so good that honestly any improvement that would require more power than what we have now will probably not make a big enough difference for me to want the higher end cards.

[thekeemo]

if stuff wasnt expensive as it is

[Guest Generallee]

 

oh nvidia 

 

I'll counter that argument: graphics these days are so good that honestly any improvement that would require more power than what we have now will probably not make a big enough difference for me to want the higher end cards.

 

But SIR, you have not seen the new 9999K 4D Resolution with dickbuttfx technology yet .. you know you want it

[jmaster299]

No, not necessarily because more powerful hardware becomes cheaper. The highest end stuff will become equivalent to low end stuff as time progresses along with games becoming harder to run.

Not accurate. They constantly have to keep spending more and more money on R&D and on investing in new technology. Every time TSMC shrinks a die size, it gets more and more expensive to do so. Largely because they are quickly reaching the point where it will become impossible to go any smaller. Once they reach that point it will require a whole new way of making chips, likely without silicone, which will again make things more expensive.

[Jodomcfrodo]

Not accurate. They constantly have to keep spending more and more money on R&D and on investing in new technology. Every time TSMC shrinks a die size, it gets more and more expensive to do so. Largely because they are quickly reaching the point where it will become impossible to go any smaller. Once they reach that point it will require a whole new way of making chips, likely without silicone, which will again make things more expensive.

So explain how the 580 was the same price as the 780 please.

[luke_2bossly]

Hell 2 AMD!!!!!!!!!!!

[Plasma]

nvidia think they have a strangle hold on the market and are throwing there weight around, i hope active syc is amazing and brings them back down to earth.

[Notional]

Nvidia have demanded overcharge for a long while now. Their ridiculous Titans and even worse Titan Z has shown that Nvidia just wants to milk the crap out of their customers. But in the end people set the price of their hardware. Just buy the competition or none at all, if you don't think the prices are too high. The customer always dictate the prices with their wallets.

 

I DO understand his point. Graphics cards are getting beefier, bigger, and a more important part of a pc. Personally I do think we are reaching the limit of that price with 290/780 (non x/ti).

[Guest Generallee]

Hell 2 AMD!!!!!!!!!!!

 

someones tryin to light the gas tank that is this thread, dis gon be funny

[Me1z]

So explain how the 580 was the same price as the 780 please.

 

It wasn't. At launch, the GTX 580 was $500 and the GTX 780 was $700.  

[Hidden Orange]

Bound to happen anyway with inflation, R&D, resources becoming more scarce, etc. Hell, people are still complaining about games costing 50 to 60 bucks and want them for 30 bucks maximum. I can't wait until the world collapses on itself.

[Jodomcfrodo]

It wasn't. At launch, the GTX 580 was $500 and the GTX 780 was $700.  

But the price of the 780 now is comparable. They still make money on it. It is not that they have to sell it for more, it is that they just are asking more. It is like the Titan. That would have been a $700 GPU back when the 580 was released (If the 580 was comparable to a 780) but instead it is $1000. Not because it costs more to make, but because they are making more margins. (don't know how to phrase that better.)

Also like consoles. The xbox 360 and PS3 lost money at launch while the xbox one and PS4 are about breaking even (AFAIK).

[Ren]

It's only comparable because you can buy an R9 290/X on ebay for $200-$250 usually..

[TymmVonD]

Maybe it'll cut down on the trolls here.