Nvidia: Unlaunching the 12gb 4080

[Athan Immortal]

Summary

Nvidia are pulling the 4080 12gb card.

 

Quotes

Quote

The RTX 4080 12GB is a fantastic graphics card, but it’s not named right. Having two GPUs with the 4080 designation is confusing.

 

So, we’re pressing the “unlaunch” button on the 4080 12GB. The RTX 4080 16GB is amazing and on track to delight gamers everywhere on November 16th.

 

If the lines around the block and enthusiasm for the 4090 is any indication, the reception for the 4080 will be awesome.

 

My thoughts

For a company as head strong as Nvidia, this is welcome news. Everyone and their granny could see through the Fauxty80.

This does mean however they're left with the only XX80 card being unapologetically $1200, which is ridiculous.

 

Sources

https://www.nvidia.com/en-us/geforce/news/12gb-4080-unlaunch/

[porina]

I'd be very curious what the real reasons are behind this. If you take their statement at face value, does that mean the 4080 12GB just disappears? They must have made them to build up stock for launch. Some must already physically exist. So the question then is, are they going to re-launch it (later) as a 4070-something?

[BetteBalterZen]

4070 incoming in 3, 2, 1

[Deadpool2onBlu-Ray]

11 minutes ago, Athan Immortal said:

Summary

Nvidia are pulling the 4080 12gb card.

 

Quotes

 

My thoughts

For a company as head strong as Nvidia, this is welcome news. Everyone and their granny could see through the Fauxty80.

This does mean however they're left with the only XX80 card being unapologetically $1200, which is ridiculous.

 

Sources

https://www.nvidia.com/en-us/geforce/news/12gb-4080-unlaunch/

This is actually really cool of them. They got called out for their bullshit and actually took a step back

[Spotty]

4 minutes ago, Athan Immortal said:

https://www.nvidia.com/en-us/geforce/news/12gb-4080-unlaunch/

hahahahahhahahahahahahahaha

I was not expecting it to be an official nvidia post calling it an "unlaunch", but there it is in all its glory.

 

In all seriousness it is good that they've listened to community feedback. That's not something Nvidia always does.

 

The question now is Nvidia going to release it as the RTX 4070 or is it going to be something else. Even though it hasn't been officially announced there's no doubt that Nvidia would have finalised plans for the 4070 card months ago. RTX 4070 Super? RTX 4070 Ti?

 

2 minutes ago, porina said:

I'd be very curious what the real reasons are behind this. If you take their statement at face value, does that mean the 4080 12GB just disappears? They must have made them to build up stock for launch. Some must already physically exist. So the question then is, are they going to re-launch it (later) as a 4070-something?

I would expect they just rebrand it as something else. RTX 4070 Ti. RTX 4070 Super. RTX 4075...

The post is pretty light on information but the reason they give is that it's "not named right". Implying it just requires a name change.

Quote

The RTX 4080 12GB is a fantastic graphics card, but it’s not named right. Having two GPUs with the 4080 designation is confusing.

 

It'll be interesting to see what will happen with all the 3rd party AIB partner cards that might already exist. The 4080 launch was set for November so AIB partners would surely have 4080 12GB cards made ahead of launch... Seems EVGA got out at a good time.

[Deadpool2onBlu-Ray]

1 minute ago, Spotty said:

hahahahahhahahahahahahahaha

I was not expecting it to be an official nvidia post calling it an "unlaunch", but there it is in all its glory.

 

In all seriousness it is good that they've listened to community feedback. That's not something Nvidia always does.

 

The question now is Nvidia going to release it as the RTX 4070 or is it going to be something else. Even though it hasn't been officially announced there's no doubt that Nvidia would have finalised plans for the 4070 card months ago. RTX 4070 Super? RTX 4070 Ti?

 

I would expect they just rebrand it as something else. RTX 4070 Ti. RTX 4070 Super. RTX 4075...

The post is pretty light on information but the reason they give is that it's "not named right". Implying it just requires a name change.

 

It'll be interesting to see what will happen with all the 3rd party AIB partner cards that might already exist. The 4080 launch was set for November so AIB partners would surely have 4080 12GB cards made ahead of launch... Seems EVGA got out at a good time.

They're not going to ewaste them. Some poor sucker is going to have to manually take off the "80 12gb" name on the led lit side part and replace it with "4070ti 12gb) or whatever

[porina]

4 minutes ago, Spotty said:

The post is pretty light on information but the reason they give is that it's "not named right". Implying it just requires a name change.

That was the implication I took away too.

 

4 minutes ago, Spotty said:

It'll be interesting to see what will happen with all the 3rd party AIB partner cards that might already exist. The 4080 launch was set for November so AIB partners would surely have 4080 12GB cards made ahead of launch... Seems EVGA got out at a good time.

I'm not too familiar with final production timings. If they're lucky, the AIBs wont have too much material existing referencing the 4080 12GB name. If the name is in the GPU bios, then they might need to do a round of re-flashing existing cards for the new official name. Driver side at least is nvidia's responsibility.

[Athan Immortal]

8 minutes ago, porina said:

That was the implication I took away too.

 

I'm not too familiar with final production timings. If they're lucky, the AIBs wont have too much material existing referencing the 4080 12GB name. If the name is in the GPU bios, then they might need to do a round of re-flashing existing cards for the new official name. Driver side at least is nvidia's responsibility.

OMG I never even thought of this. Imagine you've got inventory of tens of thousands of cards, and then Nvidia just says "Woopsie, sorry guys", wonder if Nvidia will make it up to partners or just "too bad so sad" them.

[Spotty]

15 minutes ago, porina said:

I'm not too familiar with final production timings. If they're lucky, the AIBs wont have too much material existing referencing the 4080 12GB name. If the name is in the GPU bios, then they might need to do a round of re-flashing existing cards for the new official name. Driver side at least is nvidia's responsibility.

Having a quick look at some news articles about the 4080 launch, they all just refer to the release date being "November 2022" without giving a firm date, which would put it somewhere between 2-6 weeks. I would expect them to be targeting a launch date ahead of big spending periods such as Black Friday which is in late November, so I would expect early to mid November at the latest. That would give about a month before launch.

Edit: Just noticed Nvidia's post says the 4080 16GB launch is 16th November, that was likely the same date for the 4080 12GB launch as well and would put this cancellation at 1 month away from launch.

 

I also don't know what the lead times are for graphics card production but it doesn't seem uncommon for there to be genuine leaks several weeks before launch showing completed cards. Maybe it's possible that Nvidia hadn't sent out 4080 12GB GPUs to the board partners yet (excluding engineering/validating samples). Even then there's still plenty of work that goes in to it beforehand like determining their product stack, cooler design, board design, and even things like box art and marketing material.

 

I would guess that Nvidia waited until the last minute before they were going to deliver 4080 12GB GPUs to the partners before unlaunching it and notifying them. Probably not a bunch of 4080 12GB graphics cards sitting around needing to be rebranded but still a headache for the board partners regardless.

Edited October 14, 2022 by Spotty

[GOTSpectrum]

And yet again we are shown any EVGA made the right decision. Think of the man hours that have gone into designing the cards, coolers, boards ect.

 

Not even thinking about any potential stock they have our the design ready to ship 

[Deadpool2onBlu-Ray]

1 minute ago, GOTSpectrum said:

And yet again we are shown any EVGA made the right decision. Think of the man hours that have gone into designing the cards, coolers, boards ect.

 

Not even thinking about any potential stock they have our the design ready to ship 

Did they, though? EVGA sells what now? Super high end Intel Mobos and rebranded power supplies? It's like when Tony Stark's company Stark Industries stops selling weapons in the first Iron Man movie.

[GOTSpectrum]

1 minute ago, CHICKSLAYA said:

Did they, though? EVGA sells what now? Super high end Intel Mobos and rebranded power supplies? It's like when Tony Stark's company Stark Industries stops selling weapons in the first Iron Man movie.

It's been what a month... It will take time to see what EVGA chooses to do... Or not do

[Spotty]

1 minute ago, GOTSpectrum said:

And yet again we are shown any EVGA made the right decision. Think of the man hours that have gone into designing the cards, coolers, boards ect.

The cooler and board design isn't a lost effort, they'll just be used for the cards of whatever they end up calling it when they rebrand it.

[CTR640]

47 minutes ago, CHICKSLAYA said:

This is actually really cool of them. They got called out for their bullshit and actually took a step back

Now those trash talkers and Jensen worshippers gonna be so shamed and pissed lol

"It's just a name on the box" Yeeeeeeeah right...........

[GOTSpectrum]

15 minutes ago, Spotty said:

The cooler and board design isn't a lost effort, they'll just be used for the cards of whatever they end up calling it when they rebrand it.

But it will most likely be a product with a cheaper price known Nvidia, which make it unsustainable 

[HW100]

I guess they realised they fucked up. 

 

I'm really excited how Linus is going to comment on this on the WAN Show

[ZetZet]

I'm hoping they're doing that, because they think RDNA3 will compete on value and they need to push the prices down from their bullshit sooner than expected.

[Qub3d]

This is fascinating.

 

I am not going to believe for a second that Nvidia did this out of the goodness of their heart (don't make the mistake of Anthropomorphizing a company) so my immediate question is - what pushed this decision?

My intuition pushes me to two things: 1. the Intel Arc launch and 2. Board partners finally hitting a point where they simply can't continue giving in to Nvidia's whims - see EVGA.

I also wonder how much of the wind was taken out of Nvidia's sails (or, rather, sales -- haha) by the spectacular ongoing contraction of crypto.

 

[Deadpool2onBlu-Ray]

11 minutes ago, ZetZet said:

I'm hoping they're doing that, because they think RDNA3 will compete on value and they need to push the prices down from their bullshit sooner than expected.

I just don't know how they position the stack now. No one is going to buy a 4070 at $899, or even $799. The most expensive they could get away with would be like $649. Then they look like they were just trying to scam us 

[ZetZet]

2 minutes ago, CHICKSLAYA said:

I just don't know how they position the stack now. No one is going to buy a 4070 at $899, or even $799. The most expensive they could get away with would be like $649. Then they look like they were just trying to scam us 

Delay the launch until RDNA3 low tier, maybe January and yeah, they will have to get all the way down to like 700 I feel like. Just looking at used market prices, there are soooooooooooo many 3080s for 500+ floating around. 

 

 

I think the issue is mainly with 4080 16GB if it comes out next month for 1200, if that's the main competitor for RDNA3 and I bet 7900XT will smash it, for 1200 dollars too probably. 

[Deadpool2onBlu-Ray]

3 minutes ago, ZetZet said:

Delay the launch until RDNA3 low tier, maybe January and yeah, they will have to get all the way down to like 700 I feel like. Just looking at used market prices, there are soooooooooooo many 3080s for 500+ floating around. 

 

 

I think the issue is mainly with 4080 16GB if it comes out next month for 1200, if that's the main competitor for RDNA3 and I bet 7900XT will smash it, for 1200 dollars too probably. 

The 7900xt is going to demolish it, and likely for the same price or cheaper

[Dracarris]

You gotta be shitting me.

 

Maybe they realized that a 4070 would either offer very little to no perf advantage over the 3070 (Ti) or be equivalent to a 4080 12GB as I pointed out in the other thread.

 

I wonder what the Nvidia apologists of this forum will say.

[Deadpool2onBlu-Ray]

3 minutes ago, Dracarris said:

You gotta be shitting me.

 

Maybe they realized that a 4070 would either offer very little to no perf advantage over the 3070 (Ti) or be equivalent to a 4080 12GB as I pointed out in the other thread.

 

I wonder what the Nvidia apologists of this forum will say.

They've been quiet so far, I am curious as well. The 4080 12gb is a crap card. I personally wouldn't pay more than like $599 for it if I was in the market. It's really like a 4060ti and now after rebranding they will still sell it as a 4070ti

[Forbidden Wafer]

1 hour ago, porina said:

I'd be very curious what the real reasons are behind this.

Lawsuits for sure.

[ZetZet]

1 minute ago, CHICKSLAYA said:

They've been quiet so far, I am curious as well. The 4080 12gb is a crap card. I personally wouldn't pay more than like $599 for it if I was in the market. It's really like a 4060ti and now after rebranding they will still sell it as a 4070ti

If Nvidia ships the 4080 12GB and it's available for 850 euros I buy it day one (works out to 700usd without vat). It's still faster than 3080 and i'll pay the extra just to try the features and to have warranty compared to used market.