Browsers Are Starting to Block Certain Ads by Default

[CaptainGazzz]

Here’s an intriguing new twist in the debate over adblockers: starting in early 2016, AdBlock Plus will be “baked-in” to electronics company Asus’ proprietary browser that ships with all of its products—that is, it will be activated by default.

Presently, some ads are allowed through AdBlock Plus’s filters, as part of its Acceptable Ads program that was offered as an olive branch to advertisers. (“Acceptable” ads are vetted to make sure they’re relatively unobtrusive and aren’t portals to malware.) Advertisers have also been accelerating the use of unconventional ways to advertise—via sponsored content or native advertising on a site. But this sort of maneuver is really only accessible to bigger brands with ample budgets.

 

The fact that Adblock will be integrated into Asus' proprietary mobile browser sounds great. It solves the biggest problem of ads, malware, without hurting the sites that rely on ad-revenue too much. If enough companies start doing this the amount of intrusive ads will surely decrease.

 

Source

[PlayStation 2]

What is Asus' browser exactly

[Samfisher]

What is Asus' browser exactly

Probably their built in browser for their mobile devices like the Zenphone.

[minibois]

What is Asus' browser exactly

Um, I guess their Android skin's default browser? No clue.

[minibois]

Hmm, sounds kinda cool.. But I hope not more browser start doing this. If for example Google Chrome starts doing this, Google might start blocking all ads that are not GoogleAds (extreme example), which may make them a monopoly in the advertisement business online. This is mostly a bad thing for companies who want to advertise, but might be a bad thing for us normies later too

[TetraSky]

Aren't the "acceptable ads" only for certain domains/sites/google ads and not everything?

So wouldn't this hurt the smaller websites that weren't whitelisted even if they run perfectly acceptable ads?

[Swndlr]

Yay

[PlayStation 2]

Hmm, sounds kinda cool.. But I hope not more browser start doing this. If for example Google Chrome starts doing this, Google might start blocking all ads that are not GoogleAds (extreme example), which may make them a monopoly in the advertisement business online. This is mostly a bad thing for companies who want to advertise, but might be a bad thing for us normies later too

If Google does it, it's gotta be only for malicious ads

[minibois]

If Google does it, it's gotta be only for malicious ads

That's just what the government wants you to think

[RollinLower]

i think this is a pretty good idea. i honestly don't think it'll ever work 100% tough. the people who make those malicious ads will always find a way to just bypass these kind of things.

[CaptainGazzz]

Hmm, sounds kinda cool.. But I hope not more browser start doing this. If for example Google Chrome starts doing this, Google might start blocking all ads that are not GoogleAds (extreme example), which may make them a monopoly in the advertisement business online. This is mostly a bad thing for companies who want to advertise, but might be a bad thing for us normies later too

 

Asus doesn't really decide what ads are allowed, its up to AdBlock to decide. So Asus can't really abuse its power.

[Mew]

Unfortunately, most people use Chrome instead of the default browser. In Anandtech's test, they showed that Chrome is super slow compared to the stock browser due to the lack of optimizations in chrome.

 

 

As always, we'll start things off with our browser benchmarks. After getting to use the phone, it became clear to me that Chrome is poorly optimized against the Galaxy S6 as Samsung’s browser is clearly superior in performance. For that reason I've gone ahead and run our benchmarks on both Chrome and on the stock browser, as seen below.

[tomaatvk]

That's just what the government wants you to think

 

[minibois]

Asus doesn't really decide what ads are allowed, its up to AdBlock to decide. So Asus can't really abuse its power.

Not really afraid of Asus tbh, because  they are not an ad server.

[amir786_z]

Good

[GoldSrc]

If only all ads didn't have audio at full blast I wouldn't mind ads, but when the damn ads are more loud than the video I'm about to watch, that's annoying.

[zacRupnow]

Is that a tattoo? Looks like it's on skin.

[GoodBytes]

This is not a good direction to do.

Mobile web browsers should support extensions.

 

Not a custom web browser for every extension.

Also, ads pay for server cost, including this very forum, and sometimes, with bigger sites, pay people (for example: Ars Technica has reporters, which are paid, and make a living)

[tomaatvk]

Is that a tattoo? Looks like it's on skin.

 

I think it's just the one on the dollar bill but idk, just used the google machien.

[zacRupnow]

Acceptable ads is a joke, there are no acceptable ads.

[StackUnderflow]

 

This is not a good direction to do.

Mobile web browsers should support extensions.

 

Not a custom web browser for every extension.

Also, ads pay for server cost, including this very forum, and sometimes, with bigger sites, pay people (for example: Ars Technica has reporters, which are paid, and make a living)

 

 

As good as the staff's intention are, their place of employment makes them automatically biased. I absolutely agree with the extensions thing though.

 

It'd be great if the acceptable ads were overseen by a comittee rather than just 1 group of developers. Like the with W3C and web standards. Where all parties with stakes in the game get together and have representation.

 

Think about this like email spam, I'm hoping adblock will develope into a spamassassin-like model.

 

Absolute power corrupts absolutely.

[CaptainGazzz]

As good as the staff's intention are, their place of employment makes them automatically biased. I absolutely agree with the extensions thing though.

 

It'd be great if the acceptable ads were overseen by a comittee rather than just 1 group of developers. Like the with W3C and web standards. Where all parties with stakes in the game get together and have representation.

 

Think about this like email spam, I'm hoping adblock will develope into a spamassassin-like model.

 

Absolute power corrupts absolutely.

 

 

I kinda agree with your point, AdBlock could get in a position where they control what ads most people see, so they could abuse that position. Companies could pay them to allow their ads. And then we would be right were we started.

[suicidalfranco]

This is not a good direction to do.

Mobile web browsers should support extensions.

 

Not a custom web browser for every extension.

Also, ads pay for server cost, including this very forum, and sometimes, with bigger sites, pay people (for example: Ars Technica has reporters, which are paid, and make a living)

use firefox then

[Killmeplsok]

Acceptable ads is a joke, there are no acceptable ads.

Ah...yes, tell me if every site you visits starts to ask for a subscription fee is acceptable then.

[That Norwegian Guy]

Maxthon has been shipping pre baked with default enabled adblock plus for a year now.