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The most clever product packaging ever by Sony

AlexGoesHigh
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http://www.theverge.com/2014/2/11/5401084/sony-mp3-player-comes-inside-bottle-of-water

 

 

Sony's W Series Walkman is a barebones MP3 player with one key selling point: it's waterproof. But that can be a difficult thing to highlight on store shelves — at least when you're limited to traditional retail packaging. For its customers in New Zealand, Sony decided to try something different. With the help of ad firm DraftFCB, the company came up with a brilliant plan to help set its product apart from alternatives like Apple's iPod shuffle. The earbud / MP3 player combo comes packaged inside a full bottle of water, a clever marketing tactic that immediately highlights its waterproof construction.

 
From there, Sony concentrated on product placement for this "bottled Walkman," selling it in vending machines at gyms and indoor pool facilities. This made it possible for consumers to buy an MP3 player alongside their normal workout refreshments — but at a cost much higher than your average bottle of Gatorade.

https://www.youtube.com/watch?v=USJSOPPZoKI

 

sony you have won the internets of today, this beats the crap out of everything both on marketing and product placement @LinusTech you seriously need to unbox this

this is one of the greatest thing that has happened to me recently, and it happened on this forum, those involved have my eternal gratitude http://linustechtips.com/main/topic/198850-update-alex-got-his-moto-g2-lets-get-a-moto-g-for-alexgoeshigh-unofficial/ :')

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But...does it stay in your ear while you swim?

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awesome idea  :D

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ExSystems

Spoiler

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Sony THIS is why your loosing billions of dollars stop doing stupid stuff like this

 

Maybe but it has brought the attention to the product that it otherwise wouldn't have.

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 (='.'=)

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I am still saddened that they sold their vaio business. They always had some great innovative laptops that generally were quite reliable. What is left now? Lenovo? And besides lenovo thinkpads, which are sturdy but heavy and overpriced, there doesn't seem to be any good alternatives in the pc world. The regular lenovo laptops are quite unreliable and crappy (I have seen many issues with them) and it's not like dell, hp or asus laptops are any better. :'(

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Maybe but it has brought the attention to the product that it otherwise wouldn't have.

to fix   forum problems, delete your history and clear your cookies.

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I can't tell if they're more proud of their product or their marketing...

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This is at the same time awesome and stupid. No one will take this product seriously...

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to fix   forum problems, delete your history and clear your cookies.

Thanks I have been wandering why my comment section was so limited. 

 (\__/)

 (='.'=)

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Mmmm chinese factory worker flavor. Salivating now....

NZXT H440 l Inel Core i5-4670K l Z87-GD65 l MSI 780 Twin Frozr l Kraken x60 l Corsair RM 650 l Seagate Barracuda 2 Tb l Corsair Force GS 128 Gb l Teleios Sleeving l Acer H236HLbid l Corsair K70 Anodized Black l Roccat Kone Pure Color


 

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I am still saddened that they sold their vaio business. They always had some great innovative laptops that generally were quite reliable. What is left now? Lenovo? And besides lenovo thinkpads, which are sturdy but heavy and overpriced, there doesn't seem to be any good alternatives in the pc world. The regular lenovo laptops are quite unreliable and crappy (I have seen many issues with them) and it's not like dell, hp or asus laptops are any better. :'(

 

Ultrabooks are all the craze now. Professional users have always gotten the shaft except from IBM/Lenovo/higher end Vaio. Now you have only 2 choices, Lenovo or Latitude. 

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Sony THIS is why your loosing billions of dollars stop doing stupid stuff like this

 

I think your absolutely wrong, a product is nothing without the proper target of there advertising. which they got perfectly, this isn't for the regular joe and they point that out. heck just the fact that i can wear it in the shower and or go for a swim with them makes me want them, and im sure i could tell all my friends about them and im sure they would buy a pair. So Sony has done good.

 

My only question is, can you drink the water?!?

Please Quote so i know you have replied. | If we have provided a solution to your problem mark it with answer found.

And also please read the COC and avoid the embarrassment and lecture that will ensue.

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Ultrabooks are all the craze now. Professional users have always gotten the shaft except from IBM/Lenovo/higher end Vaio. Now you have only 2 choices, Lenovo or Latitude. 

Lenovo is currently in the process of ruining their IBM legacy anyway. They add useless gimmicks, ruin the keyboard and trackpad, while still maintaining to somehow keep that legacy weight as well.

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I am still saddened that they sold their vaio business. They always had some great innovative laptops that generally were quite reliable. What is left now? Lenovo? And besides lenovo thinkpads, which are sturdy but heavy and overpriced, there doesn't seem to be any good alternatives in the pc world. The regular lenovo laptops are quite unreliable and crappy (I have seen many issues with them) and it's not like dell, hp or asus laptops are any better. :'(

Are MSI laptops any good?

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Are MSI laptops any good?

MSI only makes gaming laptops (at least in the US) as far as I know. Generally I'm not too keen on gaming laptops because they're bulky and heavy and have horrible battery life. Not to mention that you can get much better performance out of a much cheaper desktop. And of course since it's a laptop you're not ever going to be able to ugprade the GPU or CPU.

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to fix   forum problems, delete your history and clear your cookies.

nah just clearing cookies is fine, history doesnt effect it.

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Listen if you care.

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nah just clearing cookies is fine, history doesnt effect it.

weirdly enough I didn't even have to clear cookies. I just did clear history on firefox and it fixed the problem. Which is really strange since I don't see why history would affect this.

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weirdly enough I didn't even have to clear cookies. I just did clear history on firefox and it fixed the problem. Which is really strange since I don't see why history would affect this.not

not sure but after the weird thing this morning with the fight back campaign the forum got a bit messed up also classified section now works so yay.

cpu: intel i5 4670k @ 4.5ghz Ram: G skill ares 2x4gb 2166mhz cl10 Gpu: GTX 680 liquid cooled cpu cooler: Raijintek ereboss Mobo: gigabyte z87x ud5h psu: cm gx650 bronze Case: Zalman Z9 plus


Listen if you care.

Cpu: intel i7 4770k @ 4.2ghz Ram: G skill  ripjaws 2x4gb Gpu: nvidia gtx 970 cpu cooler: akasa venom voodoo Mobo: G1.Sniper Z6 Psu: XFX proseries 650w Case: Zalman H1

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This is the best marketing idea I've ever seen. More companies should think like this.

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sony you have won the internets of today

 

Shouldn't "DraftFCB" have won the internet?

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It would probably take you a while to put all the coins into the vending machine to buy this product. :D Any idea on the price?

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Shouldn't "DraftFCB" have won the internet?

lets say booth win ;)

this is one of the greatest thing that has happened to me recently, and it happened on this forum, those involved have my eternal gratitude http://linustechtips.com/main/topic/198850-update-alex-got-his-moto-g2-lets-get-a-moto-g-for-alexgoeshigh-unofficial/ :')

i use to have the second best link in the world here, but it died ;_; its a 404 now but it will always be here

 

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