why do companies keep leaking info to public?

[dfsgsfa]

sure they could benchmark their product , but why they all stupidly post the scores to internet? disconect internet is easy 

this is surely done on purpose .

 

do they think rumour spreading in social media is always better than official announcement? when hype greater than actual perf will crush their stock in no time!

[dizmo]

The hype is free marketing. It has massive value.

[.Apex.]

9 minutes ago, dfsgsfa said:

sure they could benchmark their product , but why they all stupidly post the scores to internet? disconect internet is easy 

this is surely done on purpose .

 

do they think rumour spreading in social media is always better than official announcement? when hype greater than actual perf will crush their stock in no time!

There are a ton of people that are developing and testing the cards, a few benchmarks are bound to surface either by choice or error, but I don't think the higher ups in NVIDIA are satisfied about the leaks, it's most likely a person that has access to that hardware that has a chance of leaking something which is always appreciated honestly since being kept in the dark about technology sucks.

[gloop]

Do you really think they try to deliberately leak stuff?

 

A ton of people work with prototype cards so one or two benchmarks will come out. 

[dfsgsfa]

1 minute ago, gloop said:

A ton of people work with prototype cards so one or two benchmarks will come out. 

if i really want it to be confidential, i will make a lockdown providing no outer world access , i.e. internet and intranet

[Electronics Wizardy]

4 minutes ago, gloop said:

Do you really think they try to deliberately leak stuff?

 

A ton of people work with prototype cards so one or two benchmarks will come out. 

 

Just now, dfsgsfa said:

if i really want it to be confidential, i will make a lockdown providing no outer world access , i.e. internet and intranet

To build on this, I havae seen internal devices with stickers that say don't run geekbench. Normally devs have pretty high levels of access to the systems so they can reimage the os easily, and they could run whatever test they wanted.

[gloop]

1 minute ago, dfsgsfa said:

if i really want it to be confidential, i will make a lockdown providing no outer world access , i.e. internet and intranet

So what would happen during COVID? Just suddenly cut off all communication between engineers?

[BThamS]

there are many reasons for leakages and the primary causes are Information is shared using non-secure tools,Employees stealing company information,Employees accidentally sharing confidential information,Information accidentally sent to wrong recipients,Phishing scmsa

[Warin]

6 hours ago, gloop said:

So what would happen during COVID? Just suddenly cut off all communication between engineers?

No.  You have a regular computer for email, zoom, web browsing, whatever.  And then a separate testing rig for hardware testing.

[dfsgsfa]

5 hours ago, Warin said:

computer for email, zoom, web browsing,

i dont understand why all computer has to connect to internet in an org.

esp zoom / email has no security , they sell users data as routine

[minibois]

In some cases it's human error, people not realizing a benchmark can post the score online until it's too late.

But another reason I think this is done is because day 1 (or earlier) news/reviews/score/etc. are referenced/found a lot, even months after the product has released.

 

Linus touched on that on his RX 590 review, but to expand on what I mean:

By 'accidentally' releasing this benchmark score, you will create media hype for a product, that has not released yet. It's free marketing for your product.

Plus, since it's a 'rumor' there would be no issue in it being inaccurate. Just think about the consequences on if the 'leaked' benchmark score is wrong. Either the release benchmark scores are way lower; meaning the 'leaked score' was just fake, or the actual benchmark scores are higher, meaning people will be more impressed.