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How does LMG make money?

nicklmg
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Posted
2 hours ago, nicklmg said:

No problem.

 

We've done our best to make sure that there is no question about a conflict of interest within our reviews. Yes, some people will hate the fact that we bake in ads, but that is a very significant factor in maintaining our editorial freedom while employing the team that we have and maintaining the workspace that we need to be successful.

 

All I'll say is that I'm very glad we operate in the way that we do. In my opinion it's very easy to tell when something on our channel was paid for as we declare fully sponsored videos during the first few seconds with "Sponsored by" on-screen (and often verbally) as well as in the video description. This ensures that we're protecting our brand partners' interests (FTC isn't very happy about undisclosed influencer marketing), and gives our audience a much better understanding of the intent behind the video that they're watching.

All of the above lol. Amazon Associates is often touted as the best affiliate program on the internet, and for us it has a significant impact. The effects of AdBlock on a tech-focused publication are actually very painful though...

The ads on the forum are not free, but they do not provide a very significant portion of our revenue.

I usually thought they gave a dollar or so for every purchase but I guess it is more then that. Good on you Amazon

▓ƆԀ▓ S▓₱▓Ɇ▓c▓s▓: i7 6ʇɥפᴉƎ00K (4.4ghz), Asus DeLuxe X99A II, GT҉X҉1҉0҉8҉0 Zotac Amp ExTrꍟꎭe),Si6F4Gb D???????r PlatinUm, EVGA G2 Sǝʌǝᘉ5ᙣᙍᖇᓎᙎᗅᖶt, Phanteks Enthoo Primo, 3TB WD Black, 500gb 850 Evo, H100iGeeTeeX, Windows 10, K70 R̸̢̡̭͍͕̱̭̟̩̀̀̃́̃͒̈́̈́͑̑́̆͘͜ͅG̶̦̬͊́B̸͈̝̖͗̈́, G502, HyperX Cloud 2s, Asus MX34. פN∩SW∀S 960 EVO

Just keeping this here as a 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I didn't know LMG was based in Canada for the first year I watched their videos lol. 

CPU: Ryzen 5950X | Ram: Corsair Vengeance 32GB DDR4 3600 CL14 | Graphics: GIGABYTE GAMING OC RTX 3090 |  Mobo: GIGABYTE B550 AORUS MASTER | Storage: SEAGATE FIRECUDA 520 2TB | PSU: Be Quiet! Dark Power Pro 12 - 1500W | Monitor: Acer Predator XB271HU & LG C1

 

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1 hour ago, SamStrecker said:

I usually thought they gave a dollar or so for every purchase but I guess it is more then that. Good on you Amazon

It's actually pretty variable.

"Provide customers the convenience of referring them to a trusted site where they can immediately purchase the products you advertise on your site. And when they do, you can earn up to 10% in referral fees."

From: https://affiliate-program.amazon.com/gp/associates/join/getstarted/ref=amb_link_376201462_1?ie=UTF8&rw_useCurrentProtocol=1&pf_rd_m=ATVPDKIKX0DER&pf_rd_s=assoc-right-1&pf_rd_r=&pf_rd_t=501&pf_rd_p=&pf_rd_i=assoc_join_getstarted_third

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2 hours ago, nicklmg said:

It's actually pretty variable.

"Provide customers the convenience of referring them to a trusted site where they can immediately purchase the products you advertise on your site. And when they do, you can earn up to 10% in referral fees."

From: https://affiliate-program.amazon.com/gp/associates/join/getstarted/ref=amb_link_376201462_1?ie=UTF8&rw_useCurrentProtocol=1&pf_rd_m=ATVPDKIKX0DER&pf_rd_s=assoc-right-1&pf_rd_r=&pf_rd_t=501&pf_rd_p=&pf_rd_i=assoc_join_getstarted_third

Wow you guys have made bank off me then. At least $500 or more. Makes me feel good supporting you guys like that.xD

▓ƆԀ▓ S▓₱▓Ɇ▓c▓s▓: i7 6ʇɥפᴉƎ00K (4.4ghz), Asus DeLuxe X99A II, GT҉X҉1҉0҉8҉0 Zotac Amp ExTrꍟꎭe),Si6F4Gb D???????r PlatinUm, EVGA G2 Sǝʌǝᘉ5ᙣᙍᖇᓎᙎᗅᖶt, Phanteks Enthoo Primo, 3TB WD Black, 500gb 850 Evo, H100iGeeTeeX, Windows 10, K70 R̸̢̡̭͍͕̱̭̟̩̀̀̃́̃͒̈́̈́͑̑́̆͘͜ͅG̶̦̬͊́B̸͈̝̖͗̈́, G502, HyperX Cloud 2s, Asus MX34. פN∩SW∀S 960 EVO

Just keeping this here as a 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̌̅̒̾̈́̆͌̌̾̎̽̐̅̏́̈̔͛̀̋̃͊̒̓͗͒̑͒̃͂̌̄̇̑̇͛̆̾͛̒̇̍̒̓̀̈́̄̐͂̍͊͗̎̔͌͛̂̏̉̊̎͗͊͒̂̈̽̊́̔̊̃͑̈́̑̌̋̓̅̔́́͒̄̈́̈̂͐̈̅̈̓͌̓͊́̆͌̉͐̊̉͛̓̏̓̅̈́͂̉̒̇̉̆̀̍̄̇͆͛̏̉̑̃̓͂́͋̃̆̒͋̓͊̄́̓̕̕̕̚͘͘͘̚̕̚͘̕̕͜͜͝͝͝͠͝͝͝͝͠ͅS̷̢̨̧̢̡̨̢̨̢̨̧̧̨̧͚̱̪͇̱̮̪̮̦̝͖̜͙̘̪̘̟̱͇͎̻̪͚̩͍̠̹̮͚̦̝̤͖̙͔͚̙̺̩̥̻͈̺̦͕͈̹̳̖͓̜͚̜̭͉͇͖̟͔͕̹̯̬͍̱̫̮͓̙͇̗̙̼͚̪͇̦̗̜̼̠͈̩̠͉͉̘̱̯̪̟͕̘͖̝͇̼͕̳̻̜͖̜͇̣̠̹̬̗̝͓̖͚̺̫͛̉̅̐̕͘͜͜͜͜ͅͅͅ.̶̨̢̢̨̢̨̢̛̻͙̜̼̮̝̙̣̘̗̪̜̬̳̫̙̮̣̹̥̲̥͇͈̮̟͉̰̮̪̲̗̳̰̫̙͍̦̘̠̗̥̮̹̤̼̼̩͕͉͕͇͙̯̫̩̦̟̦̹͈͔̱̝͈̤͓̻̟̮̱͖̟̹̝͉̰͊̓̏̇͂̅̀̌͑̿͆̿̿͗̽̌̈́̉̂̀̒̊̿͆̃̄͑͆̃̇͒̀͐̍̅̃̍̈́̃̕͘͜͜͝͠͠z̴̢̢̡̧̢̢̧̢̨̡̨̛̛̛̛̛̛̛̛̲͚̠̜̮̠̜̞̤̺͈̘͍̻̫͖̣̥̗̙̳͓͙̫̫͖͍͇̬̲̳̭̘̮̤̬̖̼͎̬̯̼̮͔̭̠͎͓̼̖̟͈͓̦̩̦̳̙̮̗̮̩͙͓̮̰̜͎̺̞̝̪͎̯̜͈͇̪̙͎̩͖̭̟͎̲̩͔͓͈͌́̿͐̍̓͗͑̒̈́̎͂̋͂̀͂̑͂͊͆̍͛̄̃͌͗̌́̈̊́́̅͗̉͛͌͋̂̋̇̅̔̇͊͑͆̐̇͊͋̄̈́͆̍̋̏͑̓̈́̏̀͒̂̔̄̅̇̌̀̈́̿̽̋͐̾̆͆͆̈̌̿̈́̎͌̊̓̒͐̾̇̈́̍͛̅͌̽́̏͆̉́̉̓̅́͂͛̄̆͌̈́̇͐̒̿̾͌͊͗̀͑̃̊̓̈̈́̊͒̒̏̿́͑̄̑͋̀̽̀̔̀̎̄͑̌̔́̉̐͛̓̐̅́̒̎̈͆̀̍̾̀͂̄̈́̈́̈́̑̏̈́̐̽̐́̏̂̐̔̓̉̈́͂̕̚̕͘͘̚͘̚̕̚̚̚͘̕̕̕͜͜͝͠͠͝͝͝͝͠͝͝͝͠͝͝͝͝͝͝ͅͅͅī̸̧̧̧̡̨̨̢̨̛̛̘͓̼̰̰̮̗̰͚̙̥̣͍̦̺͈̣̻͇̱͔̰͈͓͖͈̻̲̫̪̲͈̜̲̬̖̻̰̦̰͙̤̘̝̦̟͈̭̱̮̠͍̖̲͉̫͔͖͔͈̻̖̝͎̖͕͔̣͈̤̗̱̀̅̃̈́͌̿̏͋̊̇̂̀̀̒̉̄̈́͋͌̽́̈́̓̑̈̀̍͗͜͜͠͠ͅp̴̢̢̧̨̡̡̨̢̨̢̢̢̨̡̛̛͕̩͕̟̫̝͈̖̟̣̲̖̭̙͇̟̗͖͎̹͇̘̰̗̝̹̤̺͉͎̙̝̟͙͚̦͚͖̜̫̰͖̼̤̥̤̹̖͉͚̺̥̮̮̫͖͍̼̰̭̤̲͔̩̯̣͖̻͇̞̳̬͉̣̖̥̣͓̤͔̪̙͎̰̬͚̣̭̞̬͎̼͉͓̮͙͕̗̦̞̥̮̘̻͎̭̼͚͎͈͇̥̗͖̫̮̤̦͙̭͎̝͖̣̰̱̩͎̩͎̘͇̟̠̱̬͈̗͍̦̘̱̰̤̱̘̫̫̮̥͕͉̥̜̯͖̖͍̮̼̲͓̤̮͈̤͓̭̝̟̲̲̳̟̠͉̙̻͕͙̞͔̖͈̱̞͓͔̬̮͎̙̭͎̩̟̖͚̆͐̅͆̿͐̄̓̀̇̂̊̃̂̄̊̀͐̍̌̅͌̆͊̆̓́̄́̃̆͗͊́̓̀͑͐̐̇͐̍́̓̈́̓̑̈̈́̽͂́̑͒͐͋̊͊̇̇̆̑̃̈́̎͛̎̓͊͛̐̾́̀͌̐̈́͛̃̂̈̿̽̇̋̍͒̍͗̈͘̚̚͘̚͘͘͜͜͜͜͜͜͠͠͝͝ͅͅͅ☻♥■∞{╚mYÄÜXτ╕○\╚Θº£¥ΘBM@Q05♠{{↨↨▬§¶‼↕◄►☼1♦  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2 hours ago, Remixt said:

I didn't know LMG was based in Canada for the first year I watched their videos lol. 

It's pretty amazing, isn't it? 
I mean, they don't even look Canadian. :P

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2 hours ago, JamGorby said:

It's pretty amazing, isn't it? 
I mean, they don't even look Canadian. :P

They don't even say "Sorry" to things they knock down! attachment.php?attachmentid=190393

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@LinusTech , as a startup YouTuber... I would love to not get tangled into some of the issues mentioned in your vid. Would you be able to share examples of branding/sponsoring agreements for us upstarts to use when we start venturing into those troubled waters?

My profile... HERE

Join the Disqussions... https://disqus.com/home/channel/techinquisition/

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3 hours ago, Daring said:

They don't even say "Sorry" to things they knock down! attachment.php?attachmentid=190393

Sorry aboot that, eh?  We'll start right away! xD 

Solve your own audio issues  |  First Steps with RPi 3  |  Humidity & Condensation  |  Sleep & Hibernation  |  Overclocking RAM  |  Making Backups  |  Displays  |  4K / 8K / 16K / etc.  |  Do I need 80+ Platinum?

If you can read this you're using the wrong theme.  You can change it at the bottom.

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2 minutes ago, Ryan_Vickers said:

Sorry aboot that, eh?  We'll start right away! xD 

10/10

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10 hours ago, nicklmg said:

No problem.

 

We've done our best to make sure that there is no question about a conflict of interest within our reviews. Yes, some people will hate the fact that we bake in ads, but that is a very significant factor in maintaining our editorial freedom while employing the team that we have and maintaining the workspace that we need to be successful.

 

All I'll say is that I'm very glad we operate in the way that we do. In my opinion it's very easy to tell when something on our channel was paid for as we declare fully sponsored videos during the first few seconds with "Sponsored by" on-screen (and often verbally) as well as in the video description. This ensures that we're protecting our brand partners' interests (FTC isn't very happy about undisclosed influencer marketing), and gives our audience a much better understanding of the intent behind the video that they're watching.

 

Just on a tangent (as this wasn't 100% addressed) how much of the stuff you get to review is sent by the companies itself? Like I assume they're super keen to send you basically anything, even if most of it never gets air time because its awesome publicity for them and the component cost is relatively nothing compared to the potential advertisement exposure. But I have heard on multiple big channels of people buying stuff themselves to review that aren't directly sent by the manufacturer. Especially with a lot of the kickstarter reviews you guys do.

 

A channel the size of LTT could afford to buy the hardware themselves even if you couldn't get a sample sent to you, but a lot of the smaller channels probably couldn't.

 

I know LTT and the company as a whole with the multiple channels is pretty huge now, but I still think its crazy the size its grown to primarily from youtube and 'viewer' income, because ~ 3 million subscribers is a lot, but you see plenty of 'one man show' channels with that amount of subscribers and you somehow manage to support 10+ full time staff on that revenue. Maybe thats more a comment on how much the 1 person channels earn than anything else. 

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  • Author
4 hours ago, gonvres said:

Just on a tangent (as this wasn't 100% addressed) how much of the stuff you get to review is sent by the companies itself? Like I assume they're super keen to send you basically anything, even if most of it never gets air time because its awesome publicity for them and the component cost is relatively nothing compared to the potential advertisement exposure. But I have heard on multiple big channels of people buying stuff themselves to review that aren't directly sent by the manufacturer. Especially with a lot of the kickstarter reviews you guys do.

 

A channel the size of LTT could afford to buy the hardware themselves even if you couldn't get a sample sent to you, but a lot of the smaller channels probably couldn't.

 

I know LTT and the company as a whole with the multiple channels is pretty huge now, but I still think its crazy the size its grown to primarily from youtube and 'viewer' income, because ~ 3 million subscribers is a lot, but you see plenty of 'one man show' channels with that amount of subscribers and you somehow manage to support 10+ full time staff on that revenue. Maybe thats more a comment on how much the 1 person channels earn than anything else. 

The vast majority of the stuff that we get is sent directly from the brand. It's rare that we have to buy the products that we review, though it does happen, especially with (as you mentioned) crowd-funded stuff.

We have diversified our earnings a lot more than many other channels of a similar size, probably at least partially due to the goal of the company here (to be an all-inclusive video shop that can create a variety of content within technology and other fields). I'm sure that one-man operations with a similar-sized following to us are doing just fine for themselves, but I wouldn't jump to any conclusions about how much they make without real evidence haha. YT ads really aren't as great as many people seem to think they are :P

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On 6/30/2016 at 9:57 AM, ModuleLFS said:

I wonder if NVidia are watching this.

NVidia are always watching
 

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I hate how it doesn't tell you if LTT got the amazon kickback...

Main Gaming Rig:

Spoiler

Core i7-4770, Cryorig M9i Cooler, ASUS B85M GAMER, 8GB HyperX Fury Red 2x4GB 1866MHz, KFA2 GTX 970 Infin8 Black Edition "4GB", 1TB Seagate SSHD, 256GB Crucial m4 SSD, 60GB Corsair SSD for Kerbal and game servers, Thermaltake Core V21 Case, EVGA SuperNOVA 650W G2.

Secondary PC:

Spoiler

i5-2500k OCed, Raijintek Themis, Intel Z77GA-70K, 8GB HyperX Genesis in grey, GTX 750 Ti, Gamemax Falcon case.

 

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1 hour ago, NinjaJc01 said:

I hate how it doesn't tell you if LTT got the amazon kickback...

I actually bought something on amazon for the first time and forgot about it..

@LinusTech IM SO SORRY ;____________;

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3 minutes ago, ModuleLFS said:

I actually bought something on amazon for the first time and forgot about it..

@LinusTech IM SO SORRY ;____________;

I bought my RAM and stuff from amazon with their code.

Main Gaming Rig:

Spoiler

Core i7-4770, Cryorig M9i Cooler, ASUS B85M GAMER, 8GB HyperX Fury Red 2x4GB 1866MHz, KFA2 GTX 970 Infin8 Black Edition "4GB", 1TB Seagate SSHD, 256GB Crucial m4 SSD, 60GB Corsair SSD for Kerbal and game servers, Thermaltake Core V21 Case, EVGA SuperNOVA 650W G2.

Secondary PC:

Spoiler

i5-2500k OCed, Raijintek Themis, Intel Z77GA-70K, 8GB HyperX Genesis in grey, GTX 750 Ti, Gamemax Falcon case.

 

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