Apple R&D spend breaks $10B barrier in 2016

[blaze756]

Apple spend a record $10 Billion dollars on research and development this year! Just think about that, that's just under a quarter of their total income for this year they posted a US$45.687 billion net income this year. and about 2 thrids of Alphabet's income for last year US$16.34 billion! Apple didn't actually say where all that money went.

Quote

Apple spent nearly $2.6 billion on research and development operations during the fourth fiscal quarter of 2016, bringing the company's yearly total to more than $10 billion for the first time ever, regulatory filings show. 

Quote

Apple failed to mention where, exactly, the R&D money was applied, though rumors throughout 2016 pointed to explosive growth of an automotive initiative dubbed "Project Titan."

OP: http://appleinsider.com/articles/16/10/26/apple-rd-spend-breaks-10b-barrier-in-2016-after-350m-increase-in-q4

[VerticalDiscussions]

In what :O?

[blaze756]

Just now, VerticalDiscussions said:

In what :O?

The won't say

 

[AresKrieger]

2 minutes ago, VerticalDiscussions said:

In what :O?

New ways to look courageous

[VerticalDiscussions]

2 minutes ago, blaze756 said:

-snip-

The Apple Washing Machine project

[Guest]

2 minutes ago, VerticalDiscussions said:

The Apple Washing Machine project

that does not explode

[Bouzoo]

Well that's pretty impressive to be honest. The most expensive "how to remove ports" research ever 

[TrigrH]

Quote

Apple failed to mention where, exactly, the R&D money was applied,

$10 billion dollars to remove a headphone jack and fail at making wireless earbuds... idiots

[Juanitology]

Off the top of my head most of this is probably going into materials development, ceramics, new types of batteries, OLED technologies, processor architecture, partnerships with foundries to help offset the new node costs, new camera technologies, and the like. I doubt they're actually investing significantly in their car project.

[79wjd]

2 hours ago, TrigrH said:

$10 billion dollars to remove a headphone jack and fail at making wireless earbuds... idiots

such idiots that they made over $45 billion last year

[Guest]

2 hours ago, Terodius said:

Off the top of my head most of this is probably going into materials development, ceramics, new types of batteries, OLED technologies, processor architecture, partnerships with foundries to help offset the new node costs, new camera technologies, and the like. I doubt they're actually investing significantly in their car project.

Also for their apps - Apple Health specifically.

[awesomeness10120]

Plot twist: it's all for the 7th generation iPod, which will have no headphone jack or charging port.

 

[Vode]

4 hours ago, awesomeness10120 said:

Plot twist: it's all for the 7th generation iPod, which will have no headphone jack or charging port.

 

Specs confirmed.

 

32bit @ 96Khz Audio

Fast NVME storage.

 

16GB capacity

no heaphone jack

trololo

 

[suicidalfranco]

10 minutes ago, Vode said:

Specs confirmed.

 

32bit @ 96Khz Audio

Fast NVME storage.

 

16GB capacity

no heaphone jack

trololo

 

SHUT UP AND TAKE MY MONEY!

[Ktk]

We likely won't see the results of this for a while, R&D isn't an instant "throw money->???->profit!" process despite what jokers have to say

 

Good on 'em I say

[FPSwithaWacomTablet]

10 hours ago, Vode said:

Specs confirmed.

 

32bit @ 96Khz Audio

Fast NVME storage.

 

16GB capacity

no heaphone jack

trololo

 

Don't remind me of that iPod shuffle... I mistook one for a Pez dispenser.

[totjup5]

So thet spent 10 billion dollars and all they came up with is hey, let's make the iphone worse? Lol 

[Litargirio]

On 10/27/2016 at 5:38 AM, djdwosk97 said:

such idiots that they made over $45 billion last year

$Employee: Welcome to our Apple Store, how may I help you today?

$Customer: I want to buy the new iPhone.

$Employee: Right away, sir. What has inspired you to upgrade to the iPhone 7?

$Customer: Because it's the new iPhone.

$Employee: ...

 

^

Actual conversation that happened at an Apple Store.

[bigneo]

13 minutes ago, Litargirio said:

$Employee: Welcome to our Apple Store, how may I help you today?

$Customer: I want to buy the new iPhone.

$Employee: Right away, sir. What has inspired you to upgrade to the iPhone 7?

$Customer: Because it's the new iPhone.

$Employee: ...

 

^

Actual conversation that happened at an Apple Store.

 

Regardless, who's idiot here, Apple made money and loads of it...

[AndrewBit]

Their new building will probably be able to take off by this point in order to reach new galaxies and expand their Apple domain across the universal! R&D definitely well spent ???