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The HP Hexa-Core processor

Fire Yoshi
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During the last week, a bunch of new laptops from HP have appeared at various Future Shop and BestBuy stores, and they all have a mysterious "HP Hexa-core" branding. They're sold at a rather high price, with ads praising the power and efficacity of the famous hexa-core.

 

No Intel, AMD, or anything else, just HP Hexa-core.

 

With a bit of research, I have managed to discover that this chip (as HP does not manufacture processors) is in fact an AMD A8-6410 Beema processor with 6 Compute Cores (which means 4 actual CPU cores (2 CPU modules) and 2 "GPU cores").

 

What do you think of this marketing scheme? Is it okay for manufacturers to outright lie to consumers even more than they usually do? And why don't they have to brand it as AMD-powered (as that's possibly a first in computer retailing) ?

 

Source:

http://www.futureshop.ca/en-CA/category/laptops-macbooks/1002.aspx?path=5c717aece317fcdd73af5375d79bbd56en01〈=fr-CA&pcname=&category=1002

(Go down to the "HP hexa-core" section)

 

Benchmarks for the A8-6410:
http://www.notebookcheck.net/AMD-A-Series-A8-6410-Notebook-Processor.122644.0.html

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Interesting, no idea why they would market it like that though. I would run away from a "HP" chip :P

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It's not necessarily "outright lying", AMD also markets their A10-7850K as "12-Compute Cores", meaning 4 CPU cores + 8 GCN GPU cores.

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It's not necessarily "outright lying", AMD also markets their A10-7850K as "12-Compute Cores", meaning 4 CPU cores + 8 GCN GPU cores.

 

Yeah but they don't sell it as a 12-core processor in ads and at retailers (or if they do, they at least explain that it's 4 CPU + 8 GPU).

 

Here it is on NCIX for example:

http://www.ncix.com/detail/amd-a10-7850k-apu-quad-core-4f-92941-1242.htm

My current build :

Hurricane Mk.I

  • CPU - Intel Core i5-4690K @ 4.6 GHz ~ 1.25V
  • Cooling - Corsair H60 2013 Edition
  • Motherboard - Gigabyte Z97MX-Gaming 5 (mATX)
  • RAM - 16 GB DDR3-1600 Avexir Core Series (Red LEDs)
  • GPU - XFX Radeon R9 Fury X @ 1100/500 MHz -24 mV
  • Case - CoolerMaster MasterCase Pro 3
  • SSD - 256 GB ADATA SX900
  • HDD - 1 TB Seagate Barracuda 7200 RPM
  • PSU - Corsair RM750 (750W 80+ Gold)
  • Display - LG 34UM67-P Ultrawide (Freesync)
  • Keyboard - CM Storm Quickfire TK (Cherry MX Red) + CM Masterkeys Pro S RGB (Cherry MX Blue)
  • Mouse - Razer DeathAdder 2013
  • Audio - Sennheiser HD598 SE with detachable mic
  • OS - Windows 10 Home Edition
  • VR - Lenovo Explorer Windows Mixed Reality Headset
  • Laptop - ASUS K501LX with i7-5500U and GTX 950M
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Yeah but they don't sell it as a 12-core processor in ads and at retailers (or if they do, they at least explain that it's 4 CPU + 8 GPU).

I understand, although I do agree on you that the "Hexa-Core" marketing is very misleading, it's not necessarily lying.

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This should be much clearer to the consumer. Most here will find out what it actually most will simply see 6 cores and presume processor cores. When an actual 4 core cpu may be much better.

Morally wrong advertising.

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Interesting, no idea why they would market it like that though. I would run away from a "HP" chip :P

No kidding, it would get a lot hotter than the average AMD chip... xD

 

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In this case, we can call the Tegra 4 a 197-core.

 

You mean the Tegra K1 ? :P

My current build :

Hurricane Mk.I

  • CPU - Intel Core i5-4690K @ 4.6 GHz ~ 1.25V
  • Cooling - Corsair H60 2013 Edition
  • Motherboard - Gigabyte Z97MX-Gaming 5 (mATX)
  • RAM - 16 GB DDR3-1600 Avexir Core Series (Red LEDs)
  • GPU - XFX Radeon R9 Fury X @ 1100/500 MHz -24 mV
  • Case - CoolerMaster MasterCase Pro 3
  • SSD - 256 GB ADATA SX900
  • HDD - 1 TB Seagate Barracuda 7200 RPM
  • PSU - Corsair RM750 (750W 80+ Gold)
  • Display - LG 34UM67-P Ultrawide (Freesync)
  • Keyboard - CM Storm Quickfire TK (Cherry MX Red) + CM Masterkeys Pro S RGB (Cherry MX Blue)
  • Mouse - Razer DeathAdder 2013
  • Audio - Sennheiser HD598 SE with detachable mic
  • OS - Windows 10 Home Edition
  • VR - Lenovo Explorer Windows Mixed Reality Headset
  • Laptop - ASUS K501LX with i7-5500U and GTX 950M
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I delibrerately avoid products that have been rebranded. It strikes me as a dishonest practice.

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It's like what Samsung did with the mysterious "Quad core" 

Not exactly misleading, but not correct. 

That was Apple

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Kinda stupid.

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On the ATIV Book 9 lite...

Samsung. 

Can't find anything about it not actually being a quad core cpu. However apple did this with the ipad 3. They kept calling it quad core when in reality it was dual core with 4 cores on the gpu

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Can't find anything about it not actually being a quad core cpu. However apple did this with the ipad 3. They kept calling it quad core when in reality it was dual core with 4 cores on the gpu

 

No they kept saying "Powerful quad-core CPU for intensive Gaming and Extra GPU for powerful graphics"

It was an AMD 1.2GHz Quad Core APU. Like, Celeron grade. 

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I take offence at the "HP" marketing for the CPU. It leads to that "this brand is faster" mentality from uninformed consumers. The same kind of brand loyalty/ignorance that makes people think alienwares are faster because they are alienwares for example. Imagine if it was an "Alienware eight core". Same could be said for mac hardware I guess in a way. 

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With a bit of research, I have managed to discover that this chip (as HP does not manufacture processors) is in fact an AMD A8-6410 Beema processor with 6 Compute Cores (which means 4 actual CPU cores (2 CPU modules) and 2 "GPU cores").

 

What do you think of this marketing scheme? Is it okay for manufacturers to outright lie to consumers even more than they usually do? And why don't they have to brand it as AMD-powered (as that's possibly a first in computer retailing) ?(Go down to the "HP hexa-core" section)

Holy shit I hope this takes off. AMD has done this before, where they brand the GPU cores as part of the processor core count, as if they affect CPU performance. It's not quite misbranding as it is just false information, or somewhat accurate/relevant information in a very, very incorrect place. To the uneducated person, a Kaveri might sound more powerful than many dedicated graphics setups and similar/better than a Core i5.

The most annoying part is that AMD priced these competitively with Haswell i5 flagship (4670k) originally, so you can assume they sold "at least a few" to people who had absolutely no idea what they were getting into. AMD talks up the APU and makes this 'revolutionary processor' that actually doesn't perform well on all fronts. It's better than its previous generation but that should be expected - better yet, required.

Just a quick google search proves this:

lkjRah0.png

Still $159.99, post-price cut. Still competing with Intel Core i5 processors. Still misleading, look at that 12-core bullshit.

NVidia in a nutshell


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Oh and I know my post only covers like 10% of what you posted but I was trying to point out that AMD is just dumb when it comes to this shit. Cool tech does not mean you can misrepresent your fucking product to make it sound better than it actually is. I know so many people that bought the APUs thanks to branding/spec lists similar to HP's.

I feel so shitty telling someone that their Kaveri was the biggest waste of money they've ever spent on a computer when it's their first build. Because of this, and some other stuff mixed in, I no longer recommend /r/buildapc. Too many people there have given poor advice for me to ever direct attention there again and I will always talk 'em down because of it. They screwed over a lot of people in the past year.

But anyway, the only difference being HP having done it themselves by tweaking it even further.

It's the same situation. It makes AMD look bad/worse imo, and not HP. But that's probably because I've observed what AMD has been doing.

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It's a lie. Plain and simple. No need to get techy about it. A lie is a lie.

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AMD and Laptop. Two words that don't go together.

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In this case, we can call the Tegra 4 a 197-core.

nvidia does call the tegra k1 a 197 core processor

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AMD and Laptop. Two words that don't go together.

amd apu laptops are actually pretty good. they have fairly weak cpu performance but amazing gpu performance

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