First product from Logi - Logi BLOK

[jos]

Logitech announced the first product under its groovy new "Logi" brand: an iPad cover and keyboard known as the Logi BLOK.

 

In its simplest form, it's a $39.99 protective iPad shell with some bouncy smash proofing added to the edges.

 

It's also a $69.99 iPad case, which is basically the shell plus a cover that doubles as a stand.

 

Or it's a $129.99 keyboard case, which as you can figure out is the shell and a wireless keyboard that lets you use the iPad like a notebook computer.

 

 

 

They could have done something exceptional for their new product under new name

 

Source: http://www.afr.com/technology/logitech-drops-the-tech-morphs-into-groovier-logi-20150715-gid734

http://www.cnet.com/uk/news/meet-logitechs-new-logi-branded-blok-ipad-cases/

[Sidiox]

BLOK?

U srs Logi(tech)?

[terrytek]

Nope. Fuck this. Fuck that. Fuck you. Fuck everyone. They're going down the fucking drain.

[ShadowCaptain]

Logi is just a sub brand for more "fun" consumer gadgets like iPad cases and bluetooth keyboards, I think its a really smart move

[reapersivan]

Logi DealDoe

[SurvivorNVL]

Before I started reading--I thought they were making their own hybrid tablet / laptop and I got so freakin' excited, and then I saw it was a cover.  The level of disappointment I felt.  I will never forget this day.

[Kinda Bottlenecked]

Please just do an updated version of this 

[Tomms2290]

Well, besides that light blue, it doesn´t look that bad, BUT "BLOK"?! WHY?!

[1Scotty1]

Well, besides that light blue, it doesn´t look that bad, BUT "BLOK"?! WHY?!

"BLOK" - Bringing Lots Of Krap

[zMeul]

didn't Logi"Tech" announced couple of months back they're getting out of OEM business

[TheMidnightNarwhal]

BLOK?

U srs Logi(tech)?

No no. Logi now, don't bring back the tech!

[Razarza]

Logi is just a sub brand for more "fun" consumer gadgets like iPad cases and bluetooth keyboards, I think its a really smart move

Is Logi really just a sub brand? I hope it is because I will die a little on the inside if I start seeing regular Logitech products being branded as 'Logi'.

[ShadowCaptain]

Is Logi really just a sub brand? I hope it is because I will die a little on the inside if I start seeing regular Logitech products being branded as 'Logi'.

 

According to that article above

 

"Meanwhile, the Logitech brand isn't going anywhere. It will still be around for the mice, keyboards, webcams and universal remote controls, at least for the foreseeable future. "Logi" is just a sub-brand for more colourful, I guess you might say lifestyle-oriented products."

[DigitalHermit]

If this is their design language, I can't wait to see their other products... /s

[ADM-Ntek]

 

According to that article above

 

"Meanwhile, the Logitech brand isn't going anywhere. It will still be around for the mice, keyboards, webcams and universal remote controls, at least for the foreseeable future. "Logi" is just a sub-brand for more colourful, I guess you might say lifestyle-oriented products."

 

actulay logitech said this in the anouncment

 

 

But Logitech says, that if everything goes accordingly, Logi will be the name inscribed on almost all the things it makes, because tech isn’t spoken anymore—it’s understood

[ShadowCaptain]

actulay logitech said this in the anouncment

 

yeah I saw that part too, but I bet they keep it for stuff like mice and keyboards, and use Logi for things like speakers, ipad cases etc

[JerkyMcDilerino]

Nope. Fuck this. Fuck that. Fuck you. Fuck everyone. They're going down the fucking drain.

You want to fuck me? Because you say fuck everyone.

[GarnetDevil]

Yay, finally my iPad can cosplay Microsoft Surface

 

jk

[IrshaadH]

Wait, so are they not going to continue making awesome gaming peripherals???