AMD, Don't Screw This Up

[WallacEngineering]

Steve at GN just posted this video. He is correct, AMD cannot screw up this time or things will never change. Below the video, I will literally copy-paste the same exact comment I left in the video comments, because well why would my opinion change from there to here?
 

 

Honestly AMD, if the standard Raster performance of the RX 9070-XT matches the RTX 5070-Ti and the gap in Ray-Tracing performance is much closer this generation, then I will pay up to $649.99 for it. Remember AMD, this Nvidia GPU shortage is TEMPORARY. In a couple months, you WILL be able to buy a 5070-Ti 16GB at its $749.99 MSRP. NewEgg is even doing the shuffle again to allow people to buy the 5070-Ti at its MSRP. A buddy of mine is even one of those lucky shuffle winners and now owns a 5070-Ti that he paid $749.99 for. Therefore, pricing too high because of GPU shortage/scalping prices is INVALID and nobody will buy your GPUs if you do it. And this advice comes from a current 7900-XTX owner, so you can trust this isn't biased against you.

 

As Steve says, you need CUSTOMERS right now, you need brand recognition, and you need to APPEAL TO GAMERS by offering a substantial lead over Nvidia in Performance-Per-Dollar Ratios across your entire RX 9000 series. And that comparison needs to be made - MSRP to MSRP. SCALPING AND SHORTAGE PRICING MUST BE IGNORED! If your Ray-Tracing performance is still nowhere near the 5070-Ti and you can only offer Raster performance, then the 9070-XT NEEDS to be priced BELOW $599.99. If the Raster performance falls even slightly short of the 5070-Ti, by more than 1%, then it NEEDS to be priced at $599.99 or lower. In conclusion AMD, the ONLY WAY that anyone will buy your GPU at ANY price point over $600, is that it BOTH matches or exceeds the performance of the RTX 5070-Ti 16GB in traditional rasterized graphics, and you need to come pretty close in Ray-Tracing performance as well, like I am talking - within 10% of the RT performance of the RTX 5070-Ti.

 

In short, if you do well - I will purchase an RX 9070-XT for the PC I am currently building for my girlfriend. She will be playing at 3440x1440p resolution, so performance equaling or very close to the RTX 5070-Ti 16GB would be perfect. However, if you do not do well, then I will be purchasing an RTX 5070-Ti 16GB when they are more readily available.

[Shimejii]

As long as AMD has Frank Azor and his staff on its Marketing team, They will never be able to gain any marketshare or take advantage of NVIDIA's missteps. The past 6 years have shown that.

 

AMD has a great CPU division, and they have made some pretty big blunders with some of the recent cpus.

 

They are certainly playing a risky game, and i hope they get it together, because competition drives pricing down, but i do not think they will do that, nor allow intel to get into the GPU game.

[dizmo]

I highly doubt they'll be close on RT....it'd be nice, but I doubt it. What AMD needs just as badly as good pricing are solid drivers. And no, I don't want to hear the "but they're fine! they've been fixed for ages!" line. I've heard it time and time again, and every time I buy an AMD card it's nowhere near as smooth of an experience as an Nvidia one.

 

I also don't think we'll see this mythical $750 price. Perhaps on a single SKU from each company, but nothing more and nothing in volume. People will get used to paying the higher price, and that's where the new price point will be.

[WallacEngineering]

1 hour ago, dizmo said:

I also don't think we'll see this mythical $750 price. Perhaps on a single SKU from each company, but nothing more and nothing in volume. People will get used to paying the higher price, and that's where the new price point will be.

 

Huh? This happens all the time. When RTX 3000 launched there were shortages, then we entered the actual chip shortage crysis and then things returned to normal later.

 

There isn't even a crysis this time. All thats happening is the normal crap that happens every launch - The new shiny thing that everyone wants gets sold out and scalpers try to take advantage of that and make a profit by turning around and selling new shiny thing at a higher price.

 

This literally happens every launch and every single time - things have eventually returned to "normal" or "MSRP". Do we know how long it will take? Can we be 100% guaranteed? No, but history has constantly repeated itself in this regard, and because there is no COVID or chip shortage actual crysis going on, it shouldn't take as long to return to normal this time around. Its just the same thing as usual.

 

And its not a mythical price even now. As I said, a buddy of mine won the NewEgg Shuffle and got his Asus Prime RTX 5070-Ti for $749.99. The problem is that is only one SKU and there aren't enough of them, which is why the NewEgg Shuffle exists. And once that extreme "shiny new thing" honeymoon wears off, things will return to normal, they same way it always has.

[Blue4130]

When the 5070 TI is selling for near $1000, why would AMD sell a card that near matches it (assuming that it does) at $650? Until the 5070TI can be found everywhere for MSRP, I don't see AMD for less than $750/800 as much as I want it to be so.

[Somerandomtechyboi]

yeah i take my words back of reccomending waiting for 9070xts when 7900xtx were in the mid 800$

 

intel is pretty much our only hope

[WallacEngineering]

1 hour ago, Blue4130 said:

When the 5070 TI is selling for near $1000, why would AMD sell a card that near matches it (assuming that it does) at $650? Until the 5070TI can be found everywhere for MSRP, I don't see AMD for less than $750/800 as much as I want it to be so.

Yup, unfortunately you are probably right. I'm guessing we are just going to have to wait for Nvidia's prices to go back to normal to see any normality from AMD as well.

 

I hope that AMD decides to take this huge advantage, but as the saying goes: "AMD never misses an opportunity to miss out on an opportunity".

 

Man Im glad I got my GPU when I did. My 7900-XTX was $899.99 and that may not sound like a good deal right now but I can assure you, it was at the time. How, well the cheapest RTX 4080 available was $1230. Ya, this was before the Super Refresh. Also, the MSRP for my specific AIB (Power Color Red Devil) at the time was actually $1049.99. I just happened to score a discount.

 

But now my GF wants to build a PC, so now I have to deal with this BS regardless LOL . I already told her that we are probably just gonna have to wait a few months. Like she has already basically been told "sorry, you aren't getting one".

[Somerandomtechyboi]

1 hour ago, WallacEngineering said:

But now my GF wants to build a PC, so now I have to deal with this BS regardless LOL . I already told her that we are probably just gonna have to wait a few months. Like she has already basically been told "sorry, you aren't getting one".

used 400-450$ 6950xt

dont have to deal with the bs on the new market if you arent even buying new in the first place and its still about the same as the 7900gre/4070tis in performance

[ewitte]

3 hours ago, Blue4130 said:

When the 5070 TI is selling for near $1000, why would AMD sell a card that near matches it (assuming that it does) at $650? Until the 5070TI can be found everywhere for MSRP, I don't see AMD for less than $750/800 as much as I want it to be so.

It's better to sell it at $650 than not at all.  AMD tends to take the latter route.  The 5070TI is NOT a $1000 card.  You would be crazy to believe that the majority will pay $1k for that card outside of the impatient few near the beginning of the launch.

[DeerDK]

The last remnants of the 7800xts are currently being sold for 3900-4500 dkk in my country. A 550 $ card would be 4900 dkk (with sales tax included, but no import costs). The very few last 7900gres are also around 5000 dkk, although the price is more unstable as they are mostly sold out.

I really hope that they try to undercut Nvidia, or at least provide a very solid card. Im in no rush to upgrade, but I wanna see a shakeup of the market. I just saw in todays news that Nvidia doubled their sales last year due to AI chips. 

[WallacEngineering]

1 hour ago, Somerandomtechyboi said:

dont have to deal with the bs on the new market if you arent even buying new in the first place and its still about the same as the 7900gre/4070tis in performance

True, perhaps I should consider it. Although it would suck for someone's very first PC experience to have to use used parts or older parts just because the market is screwed at the moment.

Luckily, she is patient and willing to wait. She is using the money from her tax return anyways, and she is currently on an Xbox Series X and in no rush to get gaming as she already has a way to game. She just wants to step up to PC, eventually LOL

[YoungBlade]

$650 is a joke for a card that matches the 5070 Ti. I'll just wait for the stock to settle and the missing ROPs to reappear, and keep a fire extinguisher near my computer. I'd pay $100 more for Nvidia easily.

 

$600 is the bare minimum to get me interested if the card performs better than the 5070 Ti - as in, it beats it by more than 10% on average. If the card only matches the 5070 Ti (within 10%) then it needs to be $550.

 

AMD cards are second class offerings against a luxury brand. This is at best Toyota against Mercedes, if not Kia against Lamborghini. Definitely not Chevy vs Ford.

 

No one is buying an AMD midrange card for over $600, unless you're in the 10% who was going to buy AMD anyway. And that group is not relevant to this discussion.

 

AMD said themselves they want to gain marketshare. That is the only metric that matters here. And to gain marketshare you have to convince people who are only interested in Nvidia to change their mind. Which is impossible at a 10% or even 20% discount, as evidenced by the last few generations.

 

Unless the leaks are wrong and the card actually beats the 5080 across the board anything over $600 is a disaster, and I look forward to buying GN's new shirt if AMD is dumb enough to try $650.

[Blue4130]

1 hour ago, ewitte said:

It's better to sell it at $650 than not at all.  AMD tends to take the latter route.  The 5070TI is NOT a $1000 card.  You would be crazy to believe that the majority will pay $1k for that card outside of the impatient few near the beginning of the launch.

Right now, it is a $1000 card. It might not be worth $1000, but that is what the market is *Currently* paying for it.

[xg32]

the fact that the 5070ti msrp is at 750 makes everything above 650 on the 9070xt a joke, and it's rumored at 699.

 

but that's on par with amd sales in the last 3-5 years.

[Salted Spinach]

AMD could set the MSRP at $1, but if supply is as poor as RTX 50 series, its going to get scalped and and sold at unreasonable price again

 

I suspect everyone in the supply chain (from AIB to retailers) are secretly complicit in the scalping. If they are, you can trust me that they don't want it to be stopped by availability of AMD cards

[Somerandomtechyboi]

1 hour ago, YoungBlade said:

This is at best Toyota against Mercedes

v12 toyota century

 

2 hours ago, YoungBlade said:

AMD said themselves they want to gain marketshare.

pretty sure theyre just straight up lying considering the past half decade or so

 

intel should take their place though as long as they keep fixing their drivers and dont join amd with blundering their pricing

[YoungBlade]

14 minutes ago, Somerandomtechyboi said:

pretty sure theyre just straight up lying considering the past half decade or so

 

intel should take their place though as long as they keep fixing their drivers and dont join amd with blundering their pricing

Whether they are lying or not isn't actually relevant to the conversation. They have directly told us they want marketshare, so now, we can all use that as the metric for success, and AMD and their fans can't keep hiding behind other metrics.

 

"AMD isn't trying to build marketshare! They only care about consoles! They're playing for margins! They don't have the allocation because of EPYC!" If AMD had as many sold cards as AMD fans have excuses for why they can't sell cards, we wouldn't be in this situation.

 

I have heard so many excuses over the past 3 generations for Radeon's utter incompetence and failure somehow not being that they are incompetent failures. We can use that interview to hold AMD accountable - regardless of whether they were lying.

 

If the 9000 series fails again, Intel will lap AMD with Celestial. Everything hinges on the price announcement.

[jordanbuilds1]

the problem is that amds gpu division hasnt mastered the art of "making your own". they keep making gpus that compare to the competition at a slightly lower price. sure the 7000 series was great, but was it? i mean the 7600 was only 20-40 bucks cheaper than the 4060 and even though it was kinda as good (emphasis on kinda), it tanked in rt and even more productivity wise. the 7700xt and 7800xt just barley compared to the 4070 and 4080 and the 7900xt was good but lacked the rt performance for its msrp. the only way i see amd winning is if they go back to doing crazy things. back when the r9 270 series came out, it seemed like amd had nvidia beat for price to performance against the 980, but as polaris came out things started to fall for amd gpu wise. it felt like amd kept going for amds top end but kept falling into a midrange category. the 5000 series felt more like a placeholder than anything, and the 6000 series, even though the 6900xt was perfect, still felt rushed. the 6400 and 6500 was a joke, 6600, while still kinda good, fell into the bargain bin. the 6700xt and 6800xt was still good, but again tanked when it even touched rt. listen, im not hating on amd, but in order to do good this generation, they need to stop with the bargain bin gpus, they need to make a gpu that is not trying to compare to nvidia, but instead is completley new.

[ewitte]

2 hours ago, Blue4130 said:

Right now, it is a $1000 card. It might not be worth $1000, but that is what the market is *Currently* paying for it.

That is only because of supply and 1-5% of buyers not caring about price.  It will not hold at $1k even if the supply is still low.  This happened last generation.  The only card that held temporary prices and actually went up is the 4090.  Those 1-5% of buyers will not switch to AMD because it is cheaper!  They need to cater to typical mid-range buyers and what they are willing to spend.  $800+ will only work if they have an all-around better product rasterization, ray tracing, compelling innovation AND software features.

[Blue4130]

7 hours ago, ewitte said:

That is only because of supply and 1-5% of buyers not caring about price.  It will not hold at $1k even if the supply is still low.  This happened last generation.  The only card that held temporary prices and actually went up is the 4090.  Those 1-5% of buyers will not switch to AMD because it is cheaper!  They need to cater to typical mid-range buyers and what they are willing to spend.  $800+ will only work if they have an all-around better product rasterization, ray tracing, compelling innovation AND software features.

I know that the price will fall, but *RIGHT NOW* is what matters to AMD. They are not going to undercut Nvidia's price by 40%.

[WallacEngineering]

Holy crap guys, AMD is actually doing it. Announcement just dropped. 9070-XT MSRP is $599.99. Holy hell, they are actually doing it.

 

For the first time in Radeon History AMD is not screwing up a launch. Well mostly at least. The 9070 Non-XT is only $50 less, so thats dumb. But whatever at this price point just spend the extra $50 and get the XT lol.

 

The only question now is scalpers. Will we be actually able to get them at MSRP? I guess we will find out.

 

 

 

 

 

[DeerDK]

Gotta give it to AMD. By yanking the whole presentation back in January they actually managed to make us curious and create some hype. Nobody seems excited about the 5070 but there have been a lot of buzz for the 9070xt. Even if it was "are they gonna duck up" variety

[Blue4130]

9 hours ago, WallacEngineering said:

Holy crap guys, AMD is actually doing it. Announcement just dropped. 9070-XT MSRP is $599.99. Holy hell, they are actually doing it.

 

For the first time in Radeon History AMD is not screwing up a launch. Well mostly at least. The 9070 Non-XT is only $50 less, so thats dumb. But whatever at this price point just spend the extra $50 and get the XT lol.

 

The only question now is scalpers. Will we be actually able to get them at MSRP? I guess we will find out.

 

 

I am very glad to be wrong. I didn't think that they would go less than $750 right off the bat. I thought the price would start high and drop after a month or two. Well done AMD, now just hurry up with the 9060.

[Renegade042]

Now we just wait for board partners to slap their 75% tax on the thing...

[Brian McKee]

On 2/27/2025 at 1:49 AM, dizmo said:

 What AMD needs just as badly as good pricing are solid drivers. And no, I don't want to hear the "but they're fine! they've been fixed for ages!" line. I've heard it time and time again, and every time I buy an AMD card it's nowhere near as smooth of an experience as an Nvidia one.

You must just close your eyes, shove your fingers in your ears and yell "I CAN'T HEAR YOU!"

 

I've swapped from AMD to Nvidia and vice versa for every upgrade and I just can't understand where you people get this from. Drivers have been on par for years, at least for my use cases.