AMD Targeting Socialists?

[Okjoek]

I always liked how AMD is focusing their view on the PC market towards the mainstream masses rather than the enthusiasts, but I just found this which shows they went an extra mile to market this:

Don't tell me that's not socialist propaganda because it totally is and I love it.

 

https://www.amazon.com/AMD/b/ref=bl_dp_s_web_2528920011?ie=UTF8&node=2528920011&field-lbr_brands_browse-bin=AMD

https://twitter.com/AMDRadeon?lang=en

 

[kaiju_wars]

I wouldn't exactly call it socialist propaganda... It's more of clever marketing stylized as it at the least, and satire of sorts at the most.

[DXMember]

heh, they've been doing these for quite a while now, ever since RX480 launch a lot of tech sites have been covered in these banners

 

#BetterRED

[ivan134]

It's more tongue in cheek marketing.

[Volbet]

It's probably not meant to target any one political group. It's probably just cleaver, semi-satirical marketing.

I will admit that it is cleaver, seeing how AMD's colour scheme is red and they're beating the affordability-drum quite hard.

 

It reminds me a bit of an old Citröen ad

[Okjoek]

31 minutes ago, kaiju_wars said:

I wouldn't exactly call it socialist propaganda... It's more of clever marketing stylized as it at the least, and satire of sorts at the most.

I don't think Propaganda is the right word either, I don't think satire either, but definitely clever marketing. Less wealthy people are probably more used to this sort of advertising style/font so it may seem more comfortable for these people to purchase from a source that speaks their language so to speak.

 

One might also point out the irony of a company who's not under State Control using this sort of marketing, but one could argue that you can use the capitalist system to change it. 

 

I don't like to fanboy for companies because they usually take any chance to screw you over, but  I do love AMD/Intel a lot more than Nvidia.

 

 

 

[Trik'Stari]

old man voice

 

DAMNED COMMIES! *shakes fist*

 

[TheGamingBarrel]

http://overclockers.co.uk are also doing it.

[BrightCandle]

AMD might be going mainstream first but it barely beat Nvidia to market this time, we'll have a 1060 in a similar price bracket performing better by the looks of things in a couple of weeks. Nvidia will have high end and mainstream out while AMD only intends to have mainstream, its a bit of a mess of a strategy from them. I think they were expecting to have no competition in their price bracket for a while longer it likely ruins they profit plans.

 

AMD's greatest marketing is getting people to believe they are this little small tinpot company that cares about them, its one of the greatest marketing strategies I have seen and itsbeen playing out for years. Its got a large movement of people believing that supporting AMD stands for something other than promoting a truly massive company for free. When a billion dollar company that is older than Nvidia by some margin and not much younger than Intel has people chanting for it as the underdog as the saviours well that is something. You soon realise just how amazingly well their marketing strategy is working. Its sad really that people fall for it, but they do in large volumes.

[straight_stewie]

Just now, BrightCandle said:

AMD's greatest marketing is getting people to believe they are this little small tinpot company that cares about them, its one of the greatest marketing strategies I have seen and itsbeen playing out for years. Its got a large movement of people believing that supporting AMD stands for something other than promoting a truly massive company for free. When a billion dollar company that is older than Nvidia by some margin and not much younger than Intel has people chanting for it as the underdog as the saviours well that is something. You soon realise just how amazingly well their marketing strategy is working. Its sad really that people fall for it, but they do in large volumes.

I noticed that too. I have even fallen for it, even though I've never purchased an AMD product. That said: They are in the habit of getting smacked around by Intel and Nvidia. They really need to create a big niche (not find one, but create one) and go down that trail if they ever want to really take on big blue. They aren't going to get anywhere by following everyone else.

[Trik'Stari]

6 minutes ago, straight_stewie said:

I noticed that too. I have even fallen for it, even though I've never purchased an AMD product. That said: They are in the habit of getting smacked around by Intel and Nvidia. They really need to create a big niche (not find one, but create one) and go down that trail if they ever want to really take on big blue. They aren't going to get anywhere by following everyone else.

Their problem is that they keep trying to create a niche, and no one buys into it.

 

Just look at the way they focused on APU's and HSA, no one wants an APU, they want a strong CPU with a separate GPU, because that actually works better.

 

They need to actually try to compete, not just making their own niche that no one buys into and becomes a giant waste of money.

[byalexandr]

Are you kidding me? This thread is a joke. It's just marketing style... smh

[BrightCandle]

3 minutes ago, straight_stewie said:

I noticed that too. I have even fallen for it, even though I've never purchased an AMD product. That said: They are in the habit of getting smacked around by Intel and Nvidia. They really need to create a big niche (not find one, but create one) and go down that trail if they ever want to really take on big blue. They aren't going to get anywhere by following everyone else.

The strategy that started a few years ago was to complain when their competitors were releasing their own products and competing fairly in the market place. They have so many people misunderstand what gameworks is and what it does and most customers now have no idea why a developer chooses on purpose to use it they, they think it must be bribes from Nvidia because that is what AMD has told them. Yet here we are watching AMD fixing their drivers and the problem goes away, its a disturbing strategy that they turned "our drivers are shit" into "Nvidia is competing unfairly", its amazing but its scary how effective its been.

 

As a developer its disturbing but without a strong signal out there of the truth its hard to counter it in any great volumes. At the very least AMD has backed away from complaining about Nvidia and instead competing more quietly but still this marketing strategy is still trying to appeal that its rebellious against the establishment to buy AMD its just huh?! for someone who has been buying graphics cards for 20 years.

[AresKrieger]

[straight_stewie]

Just now, Trik'Stari said:

Their problem is that they keep trying to create a niche, and no one buys into it.

 

Just look at the way they focused on APU's and HSA, no one wants an APU, they want a strong CPU with a separate GPU, because that actually works better.

Seems to me like they aren't really creating a niche then. A niche market is nothing if there is no market for your niche product. I think with the APU thing they were trying to target unaware consumers by having better integrated graphics. What they failed to realize is that the unaware consumer doesn't care (or really fully understand) the difference.

[straight_stewie]

Just now, BrightCandle said:

The strategy that started a few years ago was to complain when their competitors were releasing their own products and competing fairly in the market place. They have so many people misunderstand what gameworks is and what it does and most customers now have no idea why a developer chooses on purpose to use it they, they think it must be bribes from Nvidia because that is what AMD has told them. Yet here we are watching AMD fixing their drivers and the problem goes away, its a disturbing strategy that they turned "our drivers are shit" into "Nvidia is competing unfairly", its amazing but its scary how effective its been.

 

You mean like American politics? rofl.

[Trik'Stari]

8 minutes ago, straight_stewie said:

Seems to me like they aren't really creating a niche then. A niche market is nothing if there is no market for your niche product. I think with the APU thing they were trying to target unaware consumers by having better integrated graphics. What they failed to realize is that the unaware consumer doesn't care (or really fully understand) the difference.

Indeed, and the people who are aware, want a more powerful CPU with a more powerful GPU, for less money.

 

They need to actually compete.

[Briggsy]

34 minutes ago, BrightCandle said:

AMD might be going mainstream first but it barely beat Nvidia to market this time, we'll have a 1060 in a similar price bracket performing better by the looks of things in a couple of weeks. Nvidia will have high end and mainstream out while AMD only intends to have mainstream, its a bit of a mess of a strategy from them. I think they were expecting to have no competition in their price bracket for a while longer it likely ruins they profit plans.

 

AMD's greatest marketing is getting people to believe they are this little small tinpot company that cares about them, its one of the greatest marketing strategies I have seen and itsbeen playing out for years. Its got a large movement of people believing that supporting AMD stands for something other than promoting a truly massive company for free. When a billion dollar company that is older than Nvidia by some margin and not much younger than Intel has people chanting for it as the underdog as the saviours well that is something. You soon realise just how amazingly well their marketing strategy is working. Its sad really that people fall for it, but they do in large volumes.

Yeah, which makes it super ironic that AMD's annual gross revenue was higher than Nvidia's in previous years, but last year Nvidia outpaced AMD $5B to $4B in gross revenue.  Granted, AMD have their finger in more pies and therefore R&D gets heavily watered down. But, In a lot of ways, AMD are shrinking into an actual tinpot company that has no choice but to act like they care. 2016 Annual Financial Results will be very interesting, especially with Vega rumored to be 1st Half 2017 and possibilities of Zen delay. 

 

AMD are definitely targeting a specific kind of consumer with these ads, people who feel like the system has failed them, or that they too are an underdog that will do well if they are given a break, to break free of inequality. It juxtapositions Nvidia as being a part of a corrupt system where green is the color of greed and advantage, while red is the color of rebellion, anger and uprising. It's an emotional connection that suckers people in, where buying an AMD card isn't just supporting AMD, but supporting a Cause that is greater than the company itself. Its all a giant effing charade, but it must resonate with certain people.

[Trik'Stari]

20 minutes ago, AresKrieger said:

-snip

Communism, is the very definition of failure.

[Prysin]

Yes. AMD is trying to turn america into the USSR. Lisa Su is actually Vladimir Putin in disguise. Soon you will all be wearing Addidas tracksuits and drink cheap vodka.

[Prysin]

23 minutes ago, straight_stewie said:

Seems to me like they aren't really creating a niche then. A niche market is nothing if there is no market for your niche product. I think with the APU thing they were trying to target unaware consumers by having better integrated graphics. What they failed to realize is that the unaware consumer doesn't care (or really fully understand) the difference.

APUs are perfect for OEMs and prebuilts. They are amazing for laptops. THEY ARE WORTHLESS FOR THOSE OF US WHO KNOWS HOW TO BUILD A REAL PC.

 

[Dackzy]

[Dackzy]

[straight_stewie]

Just now, Prysin said:

APUs are perfect for OEMs and prebuilts

Yup. My point is that the people buying those type of systems either don't know or don't care. 

[Trik'Stari]

7 minutes ago, Prysin said:

APUs are perfect for OEMs and prebuilts. They are amazing for laptops. THEY ARE WORTHLESS FOR THOSE OF US WHO KNOWS HOW TO BUILD A REAL PC.

 

Considering I repair laptops with them, I can confirm that they are NOT perfect for that.

 

They're crap, and they perform like crap. They LOVE to overheat and fry shit.