AMD Cuts All GPU Prices Including R9 Fury X, Fury And Nano – Down To As Low As $569, $499 And $549 Respectively

[Guest Kloaked]

Not really. Let's be honest here: on equal performance per dollar grounds, AMD will always loose. There's just currently too much bias against AMD from reviewers, from the public in general, etc. The only chance they have at moving cards is undercutting: worst margins are better than warehouses of unsold products.

More over, margins are not everything they're highly dependant on your sales volumes: it's why publishers and devs make more money during steam sales and such than at normal retail price: a tiny margin on 100k units it's a lot better than a large margin on 10k units since well the profits are not linearly tied at the same rate your production and distribution and marketing costs are.

I understand digital distribution making more money on sales rather than physical products. It costs very little to do all that in comparison.

Only thing I get is the whole not wanting warehouses full of stock when you could have sold it all for a little less profit. But still, this early on? They must have a lot still in stock.

[Misanthrope]

I understand digital distribution making more money on sales rather than physical products. It costs very little to do all that in comparison.

Only thing I get is the whole not wanting warehouses full of stock when you could have sold it all for a little less profit. But still, this early on? They must have a lot still in stock.

 

True yet we're talking 5 to 10% discounts not 75%. Plus the main point is what I said: on a fair apples to apples sales AMD will loose to Nvidia. There's nothing they can immediately do about that without actually selling their stock and making back their costs at least even at the expense of better margins.

[Guest Kloaked]

True yet we're talking 5 to 10% discounts not 75%. Plus the main point is what I said: on a fair apples to apples sales AMD will loose to Nvidia. There's nothing they can immediately do about that without actually selling their stock and making back their costs at least even at the expense of better margins.

Any cut in price like that is still a huge profit loss once you total everything up.

[Prysin]

Must...resist...hold out...till Pascal...or Arctic Islands...

X_X

just buy dual Furys and enjoy damn good performance for a few years...

[don_svetlio]

just buy dual Furys and enjoy damn good performance for a few years...

But Gemini is coming!

[Notional]

Not really. Let's be honest here: on equal performance per dollar grounds, AMD will always loose. There's just currently too much bias against AMD from reviewers, from the public in general, etc. The only chance they have at moving cards is undercutting: worst margins are better than warehouses of unsold products.

 

More over, margins are not everything they're highly dependant on your sales volumes: it's why publishers and devs make more money during steam sales and such than at normal retail price: a tiny margin on 100k units it's a lot better than a large margin on 10k units since well the profits are not linearly tied at the same rate your production and distribution and marketing costs are.

 

And how sad is it that AMD has to be cheaper. Even when they deliver revolutionary tech like HBM, and built in AIO. But AMD is moving in the right direction. Crimson is a nice first step and gives hope for a much better step in the right direction.

 

Well not necessarily. In micro economics, we are talking supply and demand; and pricing there is a science. Here is a very simple illustration on the price set on a product in a market. P is the optimal price:

 

 

Of course things are much more complex with shadow pricing, price elasticity, competition, and so on.

 

I understand digital distribution making more money on sales rather than physical products. It costs very little to do all that in comparison.

Only thing I get is the whole not wanting warehouses full of stock when you could have sold it all for a little less profit. But still, this early on? They must have a lot still in stock.

 

Like above, it can easily be a supply/demand thing. With a massive 4096 stream processors, both the chips and HBM might be low in supply, causing the initial launch price to be higher than needed. With supply slowly increasing due to better yield, SK Hynix, ramping up HBM production, etc, the price of the products might simply be cheaper to manufacture now, as well as stock is starting to build up properly. I wouldn't be alarmed at all.

Honestly I think the entire 300 series (as well as NVidia's 900 series) would plummet in price, come spring/summer next year, as the 14/16nm FF products might blow away everything on the market.

[Prysin]

But Gemini is coming!

meh, by now i am no longer even excited about it....

It was "due" in october (autumn)... i dont care... it will launch WAY too close to next gen GPUs, which will be as fast or faster on single GPU...

[Misanthrope]

Any cut in price like that is still a huge profit loss once you total everything up.

 

Umm no: I just when over why that is not always the case, specially in the case of a weakened company like AMD facing strong resistance. But since you basically responded to none of the points made and just reiterated your opinion as if it was an absolute economical fact, I'll just move on.

[Humbug]

And how sad is it that AMD has to be cheaper. Even when they deliver revolutionary tech like HBM, and built in AIO. But AMD is moving in the right direction. Crimson is a nice first step and gives hope for a much better step in the right direction.

It seems like AMD's market share amongst average PC gaming consumers is lower than it is amongst tech enthusiasts like you find on this forum.

Because the 'geforce' brand name is more recognizable. And some people still propagate old myths such as "AMD driver suck" and when you start planting ideas like that in people's heads then it gets reinforced by every little problem that crops up. Because of Nvidia's brand strength and marketing even when they have serious problems people just criticize that particular problem rather than making general statements such as "Nvidia driver's suck".

 

That's a marketing issue which AMD needs to eventually come out of. Amongst the enthusiast community they have come out of it to a large extent but not so for the larger consumer base.

[CTR640]

just buy dual Furys and enjoy damn good performance for a few years...

Games like Failout 4 and Badport Arkham or that lame Batman game do not support dual GPU's.

Buying dual Furys is a waste of money.

[Notional]

It seems like AMD's market share amongst average PC gaming consumers is lower than it is amongst tech enthusiasts like you find on this forum.

Because the 'geforce' brand name is more recognizable. And some people still propagate old myths such as "AMD driver suck" and when you start planting ideas like that in people's heads then it gets reinforced by every little problem that crops up. Because of Nvidia's brand strength and marketing even when they have serious problems people just criticize that particular problem rather than making general statements such as "Nvidia driver's suck".

 

That's a marketing issue which AMD needs to eventually come out of. Amongst the enthusiast community they have come out of it to a large extent but not so for the larger consumer base.

 

Honestly I think the issue is more b2b. Look around at gaming boutiques. Pretty much every place you can buy premade gaming systems, they come with NVidia as standard. A lot of places (especially here in Denmark), you simply cannot even pick an AMD GPU in your build.

 

That would explain why non techies tend to get NVidia: They simply don't have any choice, and don't know any better. They just buy the highest model number they can afford.

[Prysin]

Games like Failout 4 and Badport Arkham or that lame Batman game do not support dual GPU's.

Buying dual Furys is a waste of money.

2x Fury will crush in any game.

[don_svetlio]

Honestly I think the issue is more b2b. Look around at gaming boutiques. Pretty much every place you can buy premade gaming systems, they come with NVidia as standard. A lot of places (especially here in Denmark), you simply cannot even pick an AMD GPU in your build.

 

That would explain why non techies tend to get NVidia: They simply don't have any choice, and don't know any better. They just buy the highest model number they can afford.

Yep - thing is - people in Bulgaria have it even worse since the adds go something along the lives of "Powerful 2GB GPU!" - it's a GT 610 2GB DDR3 - people pay the same they would for a 750 Ti in such a config but if an AMD system is available they just ignore it.

[Castdeath97]

Yep - thing is - people in Bulgaria have it even worse since the adds go something along the lives of "Powerful 2GB GPU!" - it's a GT 610 2GB DDR3 - people pay the same they would for a 750 Ti in such a config but if an AMD system is available they just ignore it.

Yep people treat GPUs as plain basic memory not cards!

[PlayStation 2]

For the same price as a 980, I get a significantly better card. Hot damn AMD, I like.

[don_svetlio]

Yep people treat GPUs as plain basic memory not cards!

Yep - and the bias is strong. From HardwareBG

"I want a new GPU around 500BGN (300-320$)

It must be 256-bit

It must be 2GB minimum

It must be enough for AAA games at decent settings

AMD not allowed"

He ended up overspending since he didn't like the 960-s bus. 380 was ignored. 380X was ignored

[Castdeath97]

Yep - and the bias is strong. From HardwareBG

"I want a new GPU around 500BGN (300-320$)

It must be 256-bit

It must be 2GB minimum

It must be enough for AAA games at decent settings

AMD not allowed"

He ended up overspending since he didn't like the 960-s bus. 380 was ignored. 380X was ignored

Interested on the stupid reason he is avoiding AMD, must another one of those geniuses that think they will save much from the power bill.  

[don_svetlio]

Interested on the stupid reason he is avoiding AMD, must another one of those geniuses that think they will save much from the power bill.  

he didn't even bother to give a reason. He ended up with the 970 Turbo from Asus - the one that can melt it's own VRMs

[MEC-777]

he didn't even bother to give a reason. He ended up with the 970 Turbo from Asus - the one that can melt it's own VRMs

 

You can't reason with the unreasonable.

 

These price drops are awesome news along side the new Crimson software suite release. Now I'm REALLY tempted to sell both my 290's and get a Fury or Fury X instead. Crossfire is great... when it works.

[don_svetlio]

You can't reason with the unreasonable.

 

These price drops are awesome news along side the new Crimson software suite release. Now I'm REALLY tempted to sell both my 290's and get a Fury or Fury X instead. Crossfire is great... when it works.

Fury Master race

[Nurmi]

Finnish retailers are still asking 649,00€ from Fury Tri-X.  :wub:

[SurvivorNVL]

Damnit.. okay.  I am snagging a pair of Tri-X Fury's.  Screw it.  I need it.  Here I come 4k-ish.

[TorqueS]

Damnit.. okay.  I am snagging a pair of Tri-X Fury's.  Screw it.  I need it.  Here I come 4k-ish.

Can you get 3 and send me one as well?   

[Notional]

Damnit.. okay.  I am snagging a pair of Tri-X Fury's.  Screw it.  I need it.  Here I come 4k-ish.

 

Probably a few copies of Star Wars Battlefront included  ​

[SurvivorNVL]

Probably a few copies of Star Wars Battlefront included  ​

Are you hinting at something?  B)