Who is the Target Audience for Apple's new MacBook?

[Stadiz]

People who only use wifi and internet mostly.

But I don't really find it a notebook because of Core M.

its more of a deluxe tablet with a non-removeble keyboard.

Maybe its too thin?

[Mujteba]

Oh dear. Just had a look at their marketing bs http://www.apple.com/macbook/design/Basically selling cost savings and cutting corners as "innovation".

[SIGSEGV]

People who want a silent PC or a very portable computer... Or people who are idiots

[Fhyrion]

People who buy things on a whim and look for the thing that looks cool

[KaareKanin]

This is for people who aren't so full of them selves and their "PC master race" mentality that they can't look behind specs and gaming. This is for people who want a small and portable laptop that does what most people need to do on a computer. This is reflected in the IO everyone bitches about. The only IO I ever see my parents or my GF or my inlaws using, is the power chord. Expand to my brothers, and they'll use the audio jack as well. I will say, I think the adapter for screen/regular USB etc should be included in the price, but once you have that adapter, you'll have to admit, docking your laptop to your desktop setup with only one input that takes care of them all is a pretty neat thing. IMO, in laptops, OSX shits all over windows. Performance isn't the only value to a computer, especially not on a laptop.

Yes, it's a little on the expensive side, for a student it would/should be a hard sell to get this over the MB Air, but assuming there's no tight financial leash, the new MacBook all the way.

I'll probably be getting one in the summer

[kiril.zh]

I think it's targeted to people who want a really lightweight notebook and don't mind about the price. I think it's a perfect gift for someone who isn't tech savvy but would like to have a device on which he would like to do some work. I can imagine my mum using it and she would love it because of the design and she wouldn't understand that is less powerful than my PC because it would run smooth and in most cases better. In addition she uses dropbox as her storage device so she wouldn't mind the limited IO. I think that this describes the target audience and probably the people who would buy it because it's an Apple product.

[Guest]

For people looking for a working alternative to the Asus UX303 because the RAID on those is leading to a 22% return rate.

[fallendigital]

I think the target audience will be those looking for an iPad but want more functions with downloading application that enable them to use it for their documents and of course, the keyboard. 

Maybe in between an iPad and Macbook Air.

[Hero7750]

People who like OSX and they are nice for school and such.

[Blaze101xx]

It's for the people who wan't to look important in Starbucks.

[zappian]

Apple fanboys.

[Guest Kloaked]

Thank you for being reasonable.

I shouldn't have to say that, but thank you.

[EllieTheFuzzy]

hmmm.

 

18 Year old,College student, All expenses paid for by somewhat rich parents, wears fancy shirts and jeans, on the negative side.

 

Ideally should be a graphics design student, Maybe likes the OSX OS better than windows, Likes something that should be pretty reliable though at a cost.

[ShadowCaptain]

Somebody who wants a thin super light well crafted OSX machine for general use?

 

Seems pretty obvious

[Tim Drake]

Somebody who wants a thin super light well crafted OSX machine for general use?

 

Seems pretty obvious

But the competition for cheaper......

[Pugs501]

People who go to Target

[zonahbear]

If all you do is run a browser and don't want to worry too much about viruses and stuff then it should do you fine.

 

but for $1200?

[Pugs501]

but for $1200?

That's my Build and I wouldn't give it up for a Max

[ShadowCaptain]

But the competition for cheaper......

 

I said "somebody who wants a machine running OSX" , there is no competition if you want to run OSX

[Tim Drake]

I said "somebody who wants a machine running OSX" , there is no competition if you want to run OSX

But is OS X really worth that much of an extra price for restrictions in their OS?

[christianled59]

On @Victorious Secret_sectret 's thread, I admitted that I honestly quite like the new MacBook. For the price? No. But I like the idea of it being a fanless, light, and thin laptop with a 2k display. It seems to me like a very efficient tablet. I would be interested IF the price was right. But it's not and its a stupid product as a result.

[ShadowCaptain]

But is OS X really worth that much of an extra price for restrictions in their OS?

 

Its not about what its worth, its about what somebody wants to use

OSX is not restrictive at all

[Victorious Secret]

On @Victorious Secret_sectret 's thread, I admitted that I honestly quite like the new MacBook. For the price? No. But I like the idea of it being a fanless, light, and thin laptop with a 2k display. It seems to me like a very efficient tablet. I would be interested IF the price was right. But it's not and its a stupid product as a result.

 

Its the Apple tax back in its rawest form. Its even worse than the original Air. Maybe in ~2 years the Macbook will settling into a price range that makes sense, maybe even supplant the Air entirely. But not right now. 

 

 

Its not about what its worth, its about what somebody wants to use

OSX is not restrictive at all

 

 

The only people who say OS X is restrictive are those who have never used it. Its just as powerful an OS as anything else for most people. Restrictive my ass. 

[christianled59]

Its the Apple tax back in its rawest form. Its even worse than the original Air. Maybe in ~2 years the Macbook will settling into a price range that makes sense, maybe even supplant the Air entirely. But not right now.

For the record, I'm not even an apple fan. I never used OSX as a primary driver either. If they had priced this notebook at ~$600-$700 I would have thrown my money at them like peanuts to monkeys. The reason I wouldn't mind this is because personally, I wouldn't use it for anything demanding. My desktop is for that. However, it would be a great personal manager for the go. Just not at the expense of my wallet's death.

[Techteen14]

PC Perspective has a review on the CPU (not any computer as a whole) and it seems to be a pretty respectable processor considering the extremely low power rating and clock speed.  

 

 

The target audience is some one looking for a very portable computer that is doing online work, office productivity, social networking, etc.  Basically everything that an average  consumer would want from a computer.   

 

Gamers and content creators are not the average consumer.  This computer is not made for probably 99.9% of this forum's regular patrons.  

 

If people would take off their anti-Apple glasses and stop drinking all that hater-aid for a minute and look with an objective eye, they'd see that it really is a fine computer.  At face value, yes I'll agree it's a bit expensive, but it's the first of its kind.  Remember how much the first MacBook Air cost?  Look at it now.  Price isn't everything.  

 

 

Edit // And it'll have the easiest hardware troubleshooting guide ever.  

 

I am not a content creator, nor a gamer, I'm a more-tech-savvy-than-most consumer. I could not buy this laptop for the sole reason of the I/O, and no, Apple, I'm not buying your $80 adapter that probably cost you $2 to manufacture.

 

My mom is the least demanding (technologically) person I know and STILL couldn't use this for the same reason.

 

ASUS TransformerBook Chi T300 FTW!

 

If all you do is run a browser and don't want to worry too much about viruses and stuff then it should do you fine.

 

Then you buy an iPad Air... (There's still malware on Macs, such as InstallMac. They aren't technically viruses, but Joe Average doesn't know that.)

 

This is for people who aren't so full of themselves and their "PC master race" mentality that they can't look behind specs and gaming. 

 

1. I care for neither specs nor gaming.
2. If you're going to pull the PCMR card, it's referring to how supposedly desktop-OS-running computers are better than game consoles, not PC vs. Mac.

 

 

 

This is reflected in the IO everyone bitches about. The only IO I ever see my parents or my GF or my in laws using, is the power cord. Expand to my brothers, and they'll use the audio jack as well.

Really. So either they're the least tech savvy people on the face of the planet, or you're bending reality to justify a future purchase.

 

 

 

I will say, I think the adapter for screen/regular USB etc should be included in the price, but once you have that adapter, you'll have to admit, docking your laptop to your desktop setup with only one input that takes care of them all is a pretty neat thing.

 

Except the processor can't handle it. The Core M is designed for Netbooks or Windows tablets. It's basically a fanless Atom.

 

IMO, in laptops, OS X shits all over windows.

 

Some (including me) would argue that they would never buy a laptop without a touch display.

 

Not to mention that Dell's Inspiron 15 7000 has an option with a i7-5500U, 8GB 1600MHz RAM, 1TB of storage, a 15" UHD touchscreen, AMD Radeon R7 M270 discrete graphics, 3 USB, HDMI and a free Android tablet thrown in. The really great thing: That configuration starts at $1,099.

 

OS X Yosemite also feels really clunky to me, and the color scheme is atrocious. (I use it every other week or so for 8 hours straight, I do ProPresenter slides at my church, which uses a 2012 MacBook Pro running 10.10.X)

 

 

 

Performance isn't the only value to a computer, especially not on a laptop.

 

(I'm assuming design is what you're referencing) Is that worth the $600 over the ASUS TransformerBook Chi T300, which is basically the same computer with better connectivity, a touchscreen that's also a tablet and a little bit lower resolution display for $699?

 

 

 

Yes, it's a little on the expensive side, for a student it would/should be a hard sell to get this over the MB Air, but assuming there's no tight financial leash, the new MacBook all the way.

I'll probably be getting one in the summer

How will you use it with the limited I/O? The cheap-looking $80 adapter?

 

 

I think it's targeted to people who want a really lightweight notebook and don't mind about the price. I think it's a perfect gift for someone who isn't tech savvy but would like to have a device on which he would like to do some work. I can imagine my mum using it and she would love it because of the design and she wouldn't understand that is less powerful than my PC because it would run smooth and in most cases better. In addition she uses dropbox as her storage device so she wouldn't mind the limited IO. I think that this describes the target audience and probably the people who would buy it because it's an Apple product.

Again, ASUS TransformerBook Chi T300 Signature Edition or MBA.

 

I think the target audience will be those looking for an iPad but want more functions with downloading application that enable them to use it for their documents and of course, the keyboard. 

Maybe in between an iPad and Macbook Air.

From a spec-only perspective, yes, it's between the iPad Air 2 and the MBA. But it's $1,299.

 

(To be fair, the 128GB iPad Air 2 is $799, and a keyboard case is usually $99-$129, but that's the point where a MBA would be better.)