Kioxia retires the iconic Plextor Name in favor of rebranding to SSSTC

[Failure 101]

Summary

 The Plextor lineup of SSDs, which are formerly Lite-On now owned by Kioxia is being rebranded to SSSTC (Solid State Storage Technology Corporation). Kioxia seems to be moving out of the consumer market and towards the Datacenter and enterprise markets.

 

Quotes

Quote

 "Parent company Kioxia has decided to retire the Plextor brand name for solid state drives (SSDs). Instead, it will market products under its Solid State Storage Technology Corporation (SSSTC) brand going forward. The move comes after Kioxia acquired Plextor and its parent company Lite-On's SSD business back in 2019."

 

"SSSTC and Kioxia will strictly focus SSD sales on the enterprise, data center, and industrial segments rather than the consumer market."

 

My thoughts

I don't believe this to be good a good rebrand for Kioxia. Nostalgia factor aside, Plextor doesn't  have much brand recongition nowdays. ( I personally don't know what much about Plextor). But it still has alot more brand recongition then the mouthful that is SSSTC.

 

Sources

Techpowerup

 

PS: haven't done one of the these before please tell me how I did.

Edited January 4 by Failure 101
Reworded the title

[Levent]

SSSTC sounds whack. Did Elon Musk buy them or something?

[porina]

That's a name I haven't heard in a long time. Plextor were well regarded in the optical drive era. I don't feel the name carries much weight today though so it is not a great loss.

[leadeater]

37 minutes ago, Failure 101 said:

I don't believe this to be good a good rebrand for Kioxia. Nostalgia factor aside, Plextor doesn't  have much brand recongition nowdays. ( I personally don't know what much about Plextor). But it still has alot more brand recongition then the mouthful that is SSSTC.

It's really not going to matter in the enterprise and datacenter market. You buy HPE/Dell/Lenovo etc SSDs and they just happen to be Samsung, Intel, Kioxia etc. It's a big "whatever doesn't matter" to most since you are getting the assurance of buying an official vendor part. Only those that really care about which actual SSD they get look and that's because for them it matters, I need one tailored for XYZ or performs better in X scenario. Not all 'Mixed Use eMLC' SSDs are the same but mostly, nearly always, it doesn't matter.

[leadeater]

32 minutes ago, porina said:

That's a name I haven't heard in a long time. Plextor were well regarded in the optical drive era. I don't feel the name carries much weight today though so it is not a great loss.

I had completely forgotten about Plextor, wouldn't have know about the change if not being told about it now.

[Mark Kaine]

"legendary" is subjective... i always thought its a cheapo budget brand...

lite-on was awesome though (that's the cd player/writer that can print, right? best thing ever!)

[RejZoR]

11 minutes ago, Mark Kaine said:

"legendary" is subjective... i always thought its a cheapo budget brand...

lite-on was awesome though (that's the cd player/writer that can print, right? best thing ever!)

Plextor was always considered as upmarket brand. LiteOn was considered as cheap, though they had really good CDRW and DVDRW drives.

[Mark Kaine]

On 1/4/2024 at 12:44 PM, RejZoR said:

though they had really good CDRW and DVDRW drives.

yeah that's what i remember... 

[dogwitch]

heard the brand once over 20 years ago. since then nothing,.

[xAcid9]

RIP, mine turning 10 next year and still going strong *knock on wood*

[denco101]

SSSSSSSSSSTC rolls off the tongue so much better than Plextor