Turning AMD around

[dom1310df]

except AMD is worth only a fraction of nvidia

But to be able to do anything other than immediately jump ship, the buyer would need deep pockets. The cost of turning AMD around could be MORE than nvidia is worth.

[themaniac]

But to be able to do anything other than immediately jump ship, the buyer would need deep pockets. The cost of turning AMD around could be MORE than nvidia is worth.

all amd would need is a few billion to get back up, which would still cost less then nvidia

[KWelz]

Streamline the product offerings.  Fire everyone in the marketing and advertising department and hire people that actually know what they are doing.  Hire an actual R&D department.  Accelerate the development of new microprocessors that dont' try to fight tooth and nail with Intel.   Instead develop something that stands on it's own merits. 

Hell.   Honestly just fire everyone and start over.  It is about the only way to save that train wreck.   

[christianled59]

Bad idea. Almost all of amds money for rnd on gpu comes from their apu sales. Taking away that would cripple the company

I said I'd sell it. Not give it away. How would we go under when we get a huge amount of money for half of the company? If anything, it would help us stay afloat. Considering there is less employees and less things to develope.

[Nena Trinity]

1. Fire everyone!

2. Keep the money?

3. Laugh at Intel being unable to sell CPUs... 

 

Yes this would kill the PC industry but would been so fun!

[Dimetime35c]

I said I'd sell it. Not give it away. How would we go under when we get a huge amount of money for half of the company? If anything, it would help us stay afloat. Considering there is less employees and less things to develope.

Hmm that's a very good point. So from your view having both a gpu and cpu line isn't able to be financially do able? What about keeping the lines but splitting the company so the cpu and gpu divisions were basically there own company that would be traded as seperate companies? That way the income from one wouldn't effect the other. But they'd still be very closely related.

[MEC-777]

Here's what I would do...

 

On the CPU side: 

-Stop pushing APUs like they're the biggest thing since sliced bread. Yes, there is a market for them, but nobody really cares.

-Put as much resources as possible towards finishing Zen and bring it to market ASAP.

-Concentrate on IPC and efficiency above all, moving forward from here.

 

On the GPU side:

-Bring back the ATi branding (if it's possible) and separate branding/association with AMD.

-Simplify the GPU lineup naming convention (drop the "R#" prefixes) with the next generation of GPUs.

-Fully embrace and develop HBM2 implementation in as many new GPUs as possible, starting with the top/high-end cards and work down from their as resources allow.

-Completely overhaul the marketing strategy.

[Speakerator]

Can't talk about the CPU part cause I am an Intel fanbox and literaly don't know shit about their lineup.

 

Regarding CPU's: There curent lineup aint that bad performance wise, they own bang for the buck and aren't that bad overall.

 

I guess I'd invest in efficiency and first and foremost, marketing. Brand recognition, stuff like that. In the Tec world, they are still known for super hot, inefficient and bad CPU's, just like any printer made by HP may ignite any time and the usability of SAP software is bad...   A german car company, Opel, is currently doing something similar and investing sh*tloads of money in marketing to establish a new image in people'S minds.

[Monkey Dust]

Marketing needs work, and for the CPUs I'd really push the lower end of the market. I know the low end stuff isn't of much interest to us, but there is huge volume there. Maybe look at the mobile market too. On the GPU side, more working with games developers to optimise new games for AMD cards, and marketing again.

[othertomperson]

Sell everything. They're past the point of no return.

[Quincy15]

The CPU business is like a giant Oil Tanker heading for the rocks, the GPU business is quite strong

[Atmos]

I said I'd sell it. Not give it away. How would we go under when we get a huge amount of money for half of the company? If anything, it would help us stay afloat. Considering there is less employees and less things to develope.

 

A single payment that would most likely not be large enough to cover running costs for the next couple years, would only sink the company. The graphics division does not make money, and trying to run everything off that single bunch of money will only lead to the company dissolving faster. Why do you think AMD hasn't split yet? Because both halves of the company are dependent on each other. The value of AMD right now to investors and possible purchasers, is not its hardware, or its factories, or personel. AMD's golden egg is its IP, its patents, its technology ideas and that's the only thing that they have making them valuable.

[Dimetime35c]

Okay so it looks like the general pattern of thought is the cpu line needs to go?? What would the best way of phasing out that line be?

[themaniac]

Okay so it looks like the general pattern of thought is the cpu line needs to go?? What would the best way of phasing out that line be?

well i would just stop developing the cpus for a bit, i would keep it and continue to sell the apu's i just would stop developing them until i can my a stable profit

[Guest trucker2]

Get a contract to suppy APU's to an industry giant for there flagship product. Develope the full intergration of CPU and GPU on a sigle piece of silicon. Own the console market.

[Clyne]

CPU:

Improve IPC, not that power hungry CPUs, and improve the APU iGPU.

GPU:

Make the GPUs more price competitive, offfer some similar features that nvidia have that would bring in people, put refrehses, bringing back ATi, better GPU support, better performance with current stuff/games compared to being ready for feature.

Off Topic: Interested in buying stocks in AMD........company with huge loads of potential to come. 

[Guest Kloaked]

Following this cuz Im actually super curious as to what the more business savvy people here are gonna say.

 

I'm so triggered at your condescension.

[Guest]

Step1: Cut our CPU business. (For that now)

Step2: Move all GPU Fabrication to Samsung.

Step3: Allocate 50% of our budget to to developing new chips & technologies for said chips, 15% to marketing, and 35% to paying our employees, cut all ties with Console makers, and move driver development to the FOSS community.

Step4: Once back in the green, allocate the 15 percent for marketing/ 5 percent of GPU Development, back into CPU R&D, and offer Uncle Jimmy a position... Again

Step5: relaunch the A10/A8 APU, as well as redevelop the AMD FX (6-8 core only!) line, using a new chipset, new architecture, HBM Support, DDR4 Support, FinFET, and rebranded to the FX4+ (for AM4+ Socket Type)

Step6: relaunch the Opteron series with all the features mentioned above, plus ECC, and Xen Virtualization.

Step7: Partner with Companies like IBM and Amazon to bring better features to the AMD platform on the server side.

Step8: Allocate 5% from marketing into emerging technologies, such as IoT, and VR.

Step9: step back and run the company this way for awhile, and alternate ( every 3 years, shift the power) 35% between GPU and CPU to allow for standard release cycles for each platform.

[Dimetime35c]

Step1: Cut our CPU business. (For that now)

Step2: Move all GPU Fabrication to Samsung.

Step3: Allocate 50% of our budget to to developing new chips & technologies for said chips, 15% to marketing, and 35% to paying our employees, cut all ties with Console makers, and move driver development to the FOSS community.

Step4: Once back in the green, allocate the 15 percent for marketing/ 5 percent of GPU Development, back into CPU R&D, and offer Uncle Jimmy a position... Again

Step5: relaunch the A10/A8 APU, as well as redevelop the AMD FX (6-8 core only!) line, using a new chipset, new architecture, HBM Support, DDR4 Support, FinFET, and rebranded to the FX4+ (for AM4+ Socket Type)

Step6: relaunch the Opteron series with all the features mentioned above, plus ECC, and Xen Virtualization.

Step7: Partner with Companies like IBM and Amazon to bring better features to the AMD platform on the server side.

Step8: Allocate 5% from marketing into emerging technologies, such as IoT, and VR.

Step9: step back and run the company this way for awhile, and alternate ( every 3 years, shift the power) 35% between GPU and CPU to allow for standard release cycles for each platform.

Dude of the suggestions on here I think yours is currently the most detailed and best way to go about it. I would have to question though cutting the CPU department totally. Yeah as of right now it's bleeding money big time. But what about instead of cutting it we focus on the server side tech and only for now cut the consumer section. We can agree the cpu department needs to be changed totally but I don't think a complete shutdown would benafit the company in the long run.

[Guest]

Dude of the suggestions on here I think yours is currently the most detailed and best way to go about it. I would have to question though cutting the CPU department totally. Yeah as of right now it's bleeding money big time. But what about instead of cutting it we focus on the server side tech and only for now cut the consumer section. We can agree the cpu department needs to be changed totally but I don't think a complete shutdown would benafit the company in the long run.

We shut them down, temp, and open them back up once we are two gens ahead (GPU) than what it was at when a became CEO.

[Cactu]

ADD MORE CORES!!!!!!!!!!!

[themaniac]

ADD MORE CORES!!!!!!!!!!!

to which, the cpus or the gpus

[roastduck]

I'd maintain the GPU division and give them a little more R&D money. For the CPUs, I'd scale back consumer chip stuff and focus on chips for connected home/internet of things devices

[Cactu]

to which, the cpus or the gpus

ADD MORE CORES TO THE CORES SO YOU CAN CORE WHILE YOU CORE

[themaniac]

ADD MORE CORES TO THE CORES SO YOU CAN CORE WHILE YOU CORE

so core inception