Misleading Marketing Slides from Intel... Again.

[Fasauceome]

Sauce

 

Not long ago, Intel came under fire for some internal documents relating to marketing materials that were very misleading. Previously, some slides regarding statistics such as "60% of games rely on single threads" or something along those lines, along with some cherry picked games for performance benchmarks (along with questionable methodology) lead Intel to backpedal on their marketing stance after lots of negative press. However, after Intel told the world that "features are more important" (gamer's Nexus covered this as well,) they seem to be at it again with some new "data."

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Intel’s ‘Real World Performance’ Slides Once Again Show Misleading Benchmarks, Market Positioning Shows Intel Core i7 on Par With AMD Ryzen 9 Desktop & Notebook CPUs

Yep, Intel says that their products stack up against the higher core count AMD counter parts. 

 

Trigger warning: cringe

Spoiler

No, like really

Spoiler

 

 

In an ironic twist, Intel claims that the marketing for AMD's product segment is not representative of their real competitive performance. On top of that:

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Intel has a list of applications based on their usage which show a large suite of gaming and office applications being the widely used applications on desktop PCs. At the same time, Intel shows the least used applications such as Cinema4D (Cinebench) at the very bottom considering this single benchmark shows AMD's lea[d] in both single and multi-threaded workloads compared to Intel's CPUs. Even in its disclaimer, Intel says that software and workloads used in performance tests may have been optimized for performance only on Intel CPUs which makes these tests super fishy.

Unfortunately that's par for the course these days, but the level to which Intel brazenly qualifies the fact that it's cheating is pretty embarrassing.

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On the mobility front, we can see Intel comparing its Comet Lake Core i7-10750H CPU based laptop against an AMD Ryzen 9 4900HS laptop

This is just sad. From any reviewer, we actually saw that this laptop Ryzen 9 CPU can put desktop i7 models to shame. I sincerely hope Intel is not drinking the Userbenchmark Kool aid

 

^

Let's not forget this drivel that secures Memebenchmark's spot squarely in the nearest dumpster.

 

Closing thoughts:

I desperately hope that a similar marketing piece does not turn up from AMD. It's embarrassing and hurts the brand name. While I don't feel particularly fond of either company, since they are impartial corporations solely out for profit, it just hurts to read this stuff. It comes off as arrogant and self aggrandizing, which a brand is required to do somewhat, but this is too much.

[ARikozuM]

Marketing teams will market. It's up to the consumer to support the business or not. 

[SpaceGhostC2C]

I think you are looking for this  

 

[Fasauceome]

2 minutes ago, SpaceGhostC2C said:

I think you are looking for this  

 

AGH my search was too short then

[The_russian]

2 minutes ago, SpaceGhostC2C said:

I think you are looking for this  

 

You beat me to it, I was just about to link to that thread.

[mr moose]

Not to try and defend marketing as it's all BS,  but they are correct in that the vast majority of desktop use is not specifically multicore dependent (most office and games will function perfectly fine with 4 cores and throwing another 12 cores at the game/word document won't make it any faster, while increasing clocks or IPC will).  Cinebench is definitely a minority use case for the average desktop. 

 

It'smarketing 101, Their job is to find any instance where their product is better and leverage it.  

[Vishera]

39 minutes ago, mr moose said:

It'smarketing 101, Their job is to find any instance where their product is better and leverage it.  

Yeah,but calling Sysmark - a synthetic benchmark "real applications" and relying only on that makes the points of Intel invalid.

[Spotty]

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