Refresh vs Rebrand?

[ContemplatingBeluga]

Can someone explain what the differences are? I've heard people use it all the time and I'm not entirely sure what the key differences are between these two terms. I apologise for my ignorance

[DarkBlade2117]

Can someone explain what the differences are? I've heard people use it all the time and I'm not entirely sure what the key differences are between these two terms. I apologise for my ignorance

Alright rebrand is like for example Nvidia takes the GTX 960 and straight just puts GTX 1060 on it and calls it a new card.

A refresh would be where they take the GTX 960, make it minimum 4GBs of VRAM, 256bit bus, add a little more CUDA cores, make stock clock a smidge higher ect ect then call it a GTX 1060. It's the same exact card just with some improvements.

[AresKrieger]

Rebrand stick new sticker on product and sell it as new, refresh take old product improve or tweak it sell it as new

[QueenDemetria]

Can someone explain what the differences are? I've heard people use it all the time and I'm not entirely sure what the key differences are between these two terms. I apologise for my ignorance

Rebrand: Taking an existing "thing", changing the name and labels and selling it as new. Between old thing A and new thing B, the only difference is the name.

 

Refresh: Taking an existing thing, adding features and tweaks(improvements) and selling it as new. Between old thing A and new thing B, there are differences, but most of them will be slight.

[Enderman]

rebrand: new name

refresh: slightly new product with a new name

[ContemplatingBeluga]

Alright rebrand is like for example Nvidia takes the GTX 960 and straight just puts GTX 1060 on it and calls it a new card.

A refresh would be where they take the GTX 960, make it minimum 4GBs of VRAM, 256bit bus, add a little more CUDA cores, make stock clock a smidge higher ect ect then call it a GTX 1060. It's the same exact card just with some improvements.

Thank you for the succinct explaination So the only time a card can be considered 'new' is when it runs on a new architecture?

[DarkBlade2117]

Thank you for the succinct explaination So the only time a card can be considered 'new' is when it runs on a new architecture?

Technically no and yes. It's considered fully new when on a new architecture.

We call cards like the AMD 300series refreshes because it kindda is a new card but still technically is just a improved 200 series.

[TheConverter]

Rebrand: Taking an existing "thing", changing the name and labels and selling it as new. Between old thing A and new thing B, the only difference is the name.

 

Don't forget the box!!!

[QueenDemetria]

Don't forget the box!!!

Of course, how did I forget? Gotta have the new box

[Jordyn]

@DarkBlade2117 Thanks buddy for the lucid explanation 

[manikyath]

rebrand: product out the box, apply sticker, product in the box.

 

refresh: go back to the design stage, but instead of starting from scratch, start from the old product and go "where did we go wrong? what can we do right this time?"

 

a good example is haswell refresh, which boasted about fixing the thermal interface material.

[LogicalDrm]

Rebrand is also used on products that aren't made by company selling them. Like every EVGA product. They are made by some OEM manufacturer in Asia and EVGA just slaps their logos on. In some products like mobos, there's some minor influence on design, but they still are counted as rebrands.

Other examples are CoolerMasters Cloud headphones which are made by QPad.