How to Get Sponsors?
The most simple way to explain how to get sponsors IMO without writing a book is as follows.
1. You need to have a few mods under your belt and they need to have visible work logs. I'm not saying you need to have a worklog on every single forum or site out there but have a worklog in which you interact with your subscribers. A good worklog in which the modder takes the time to explain what they are doing with video or lots of pictures and is why people will sub and read about your mod.
2. Help the community and be a part of it, find something you are knowledgeable in or are good at and then help others in that area. If you cant think of an area, pick one you like and read up on it - if you take the time to help others then your name will be known and for a good reason.
3. Try to be original with your mods. Take your time to think of something that other people haven't tried, a color scheme that hasn't been done a billion times, incorporate a medium thats rarely used, and so on.
4. Enter contests with your mods, try to goto lans, shows, and so on. Winning a contest even a small one helps allot. But the biggest part of going to shows or lans is getting to know the people. You can send a thousand emails to a thousand different marketing people but if you take the time to introduce yourself face to face if you get the chance means allot. Hopefully you even get a business card and share yours as well.
4. Once you have accomplished some of that plan out an original mod or scratch build - take the time to have a full plan of what you would like for parts, maybe some renders, or possible get started on some of it.
5. Send an email or even call to those you have met and maybe a couple you haven't - dont spam the entire network, just who you need or planned to for your mod. Start small like one to 3 sponsors and ask for reasonable items and then follow through with your word or any stipulations that may have. Write a professional precise email explaining your project and why you think that their product would be perfect for your mod. (a good tip here is to plan on using parts that are relatively new but not $1000 video cards) Let them know that you understand what it means to be sponsored. As a business owner myself we sponsor people all the time and I am much more willing to sponsor someone that understands that sponsorship is given for you to advertise those products. If you let your contact know you have a plan to show off their parts and merchandise in many different places maybe even do a review or take it to different shows it will help immensely.
6. Last but not least - just enjoy modding, dont make seeking sponsors the begin and end all of modding for you. There is so many people that make this the focus of why they mod and they end up being those pushy people that think they deserve everything for free, or end up as gimme gimme people and spam the whole world for sponsors. If you just enjoy what you do and continue about your hobby the right time will present itself. Modding is an expensive hobby - even more so for those that do get sponsored as once sponsored you have an obligation to finish that computer and to finish it to the best of your ability and those that don't and just take free stuff are who make it hard for others to get sponsored.
Ok I didn't plan on writing a mini novel there but I hope it helps someone.
Also to answer the question about giving stuff back.
There is different terms for all sponsorships. Sometime the company will pay you to make the mod and provide a budget which in most cases means you give it to them when your done.
Also they may just sponsor you parts in which case they expect you to advertise as much as possible, maybe even goto a show with it.
I have had a few sponsors have me mail my sponsored mod so they could display it at a show or two as a showcase mod, or they ask for your to bring it to the shows with you.
It really all depends on what you and the sponsor agree to.
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