Canon 470EX-AI

[NumLock21]

Canon had just revealed their flash attachment called the 470EX-AI. The device's flash can automatically set itself at the most optimal position in the room, helping photographers take the best photos of their subjects.
 

Quote

 

Flash photography gets a bad rap, but the technique can make for fantastic photos when used correctly. Canon’s trying to slice the learning curve to bits when it ships its newest $399 Speedlite in April. It’s called the 470EX-AI, and it’s a flash that can automatically determine the “best” spot to bounce the light off of the ceiling.

The 470EX-AI looks just like every other Canon Speedlite, but it has motors inside at the base and hinge, and a sensor in the corner of the face of the flash. When you double tap the shutter button on your camera, the flash points out at the subject, calculates the distance, then points itself at the ceiling and does the same. Right after that, the flash reorients itself one last time into what it “thinks” is the best direction to achieve the perfect bounce light for your subject.

 

https://www.theverge.com/circuitbreaker/2018/2/25/17046560/canon-470ex-ai-auto-flash-bounce

[Egg-Roll]

Getting the lighting right can be a huge pain in the ass, I'm in love 

 

Serious question, why the hell would Canon use a busy blouse, seriously it was irritating...

[Juanitology]

ok so even flashes have AI now? this is getting out of control...

[Evanair]

Yeah  no thanks. What might be the 'optimal' reading isn't always optimal. Most times I ignore the light meter anyway when shooting flash and adjust as necessary, with first taking the time to observe the space and set things from experience. If the light meter is wrong, TTL is wrong too. I can't even imagine how bad another level of AI would be.

 

This really is the P mode of flash. 

[NumLock21]

The AI here is not that other AI