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Intel casts Mac as PC in new Commercials.

rcmaehl
By rcmaehl
in Tech News
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20 hours ago, RedRound2 said:

I dont understand. They already got a lot of flak for the misleading benchmarks and previous sponsered videos. Why are they still continuing this? Maybe this is enough to trick the general consumers, but they do know that eventually words will spread and Intel will forever be stained with such acts (well, now that I think of it, they probably got away so many times with shady tactics by remaining in monopoly for a long time to know any better)

When marketing teams get desperate, things like this get churned out.

 

If Apple's M1 and the effect it had on the Macs weren't what they were, Intel wouldn't have felt pressured to resort to attack ads. Yet, because we know how well the M1 Macs performed not just in benchmarks but also in the real world, this is what they're coming up with.

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Thinking further from a marketing POV...I'm not sure what the point was... I mentioned upthread is that it does more to elevate Macs in the mind space than it'll hurt them, by saying "this is actual competition we need to acknoweldge", but further...

 

This is ads for youtube...and while especially in the past year, viewership for such has gone up highly, I think you're going to be hitting more people who are tech savy then will be "moved" by such a commericial.

The PC/Mac ads are pretty old...Apple having John Hodgeman show up at the end of their presentation which is aimed AT apple fans, yeah, that gets a chuckle. But getting Justin Long for general youtube commerical....how many people are going to get "it" for it to be noticble?

Adding to that, Justin Long isn't cheap. He's not an A list star, but he's a very steadily working actor who gets hired because he IS Justin Long (as in, parts are written with him in mind). I mean, obviously Intel was planning on extra publicity by news covering the ads because "we got mac to do pc ads"...but that feels like a poor gamble for intel to make to affect sales.....

 

On the other hand, it's likely doing wonders for Justin Long, as he's getting a ton of non-scandal publicity just as productions are stuarting to ramp up in the lessening covid era.

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I guess Intel misses the days when it could simply slap a badge sticker on the case and play its trademark chime at the end of a commercial.

 

Ahh...life was so much simpler then...

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1 hour ago, StDragon said:

I guess Intel misses the days when it could simply slap a badge sticker on the case and play its trademark chime at the end of a commercial.

 

Ahh...life was so much simpler then...

The days where you could basically just buy a computer based on if it said i3, i5, or i7, and then focus on worrying about other specs. Twas indeed a simpler time.

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I've never seen so much fuss over an ad. It's just an ad and it's sorta funny too having Justin Long in it. They're also not wrong if you look at the Steam survey. Basically no one games on a mac compared to windows 

▓ƆԀ▓ S▓₱▓Ɇ▓c▓s▓: i7 6ʇɥפᴉƎ00K (4.4ghz), Asus DeLuxe X99A II, GT҉X҉1҉0҉8҉0 Zotac Amp ExTrꍟꎭe),Si6F4Gb D???????r PlatinUm, EVGA G2 Sǝʌǝᘉ5ᙣᙍᖇᓎᙎᗅᖶt, Phanteks Enthoo Primo, 3TB WD Black, 500gb 850 Evo, H100iGeeTeeX, Windows 10, K70 R̸̢̡̭͍͕̱̭̟̩̀̀̃́̃͒̈́̈́͑̑́̆͘͜ͅG̶̦̬͊́B̸͈̝̖͗̈́, G502, HyperX Cloud 2s, Asus MX34. פN∩SW∀S 960 EVO

Just keeping this here as a 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Louis Rossmann sums up my anti Apple sentiments entirely. Apple's crusade against right to repair is filthier and screws over their own customer base far worse than any marketing campaign Intel has made. If Apple has their way you will soon only be able to rent end clients and they will self destruct after 24 months. I appreciate the M1 design for what it is, but if you like the model of the OS / app / integrated hardware being controlled by a single company you must occupy a different universe. 

 

Apples marketing and benchmark claims prior to their moving to Intel was utterly absurd. They literally claimed 2x-4x performance benchmarks over Intel platforms and then less than a year later claimed the inverse when they moved to Intel. Intel has a lot of wiggle room to be stupid.

 

Next, if AMD thought they could make far more money following Apple's model - they would, Painting Intel some evil empire cuz gamers like LED fanz and stuff is ignorant. AMD only became competitive after their per core efficacy started to match Intel's per actual dollar.

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On 3/17/2021 at 1:10 PM, Commodus said:

I look at it this way: that Intel felt pressure to put out an ad featuring Mr. I'm A Mac says more about how nervous Intel is than anything. It wouldn't do this if it thought Apple Silicon wasn't fast enough to pose a threat.

Exactly. Intel probably expected that Apple's ARM chips would never have the performance of what the M1 has. I dont think anyone though that an ARM chip could potentially compete with x86. Now that Apple has bitch slapped Intel, Intel is now but hurt. Between the whooping AMD has been giving Intel and now Apple, they are probably very worried. 

I just want to sit back and watch the world burn. 

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Spoiler from the WAN show (00:38): Linus kinda like this campaign (admittedly after just a brief glance at it live during the show, which I find hard to believe but ok) for its cheekiness and attitude, but recognizes Intel will need to do much more than this to counter the “big d!ck” Apple CPUs coming up down the road this year. 

 

Opinions are opinions but not sure what’s to like about

- Long’s awkward “at-gunpoint” “hey-you-gotta-make-a-living” delivery (as noted by Unbox Therapy)

- shifting focus to all the wrong things for the most part (except the point about gaming which is more than fair) to swipe under the rug the fact that they’re losing the performance-per-watt race (Linus got mad at Apple for a graph that was too generic, now using “color options” and dongle jokes to distract from performance comparisons is an ok marketing strategy)

 

My 2 cents: Intel/PC partners advertiser friendly stance from Linus. Understandable. 

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No-holds-barred Linus would have

- used this story for the clickbait thumbnail of this week WAN Show

- made fun of it left and right 

 

Instead it’s being downplayed. 

“I haven’t even watched it actually” sounds like something out of a politician playbook when asked to comment about something embarrassing.

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37 minutes ago, saltycaramel said:

No-holds-barred Linus would have

- used this story for the clickbait thumbnail of this week WAN Show

- made fun of it left and right 

 

Instead it’s being downplayed. 

“I haven’t even watched it actually” sounds like something out of a politician playbook when asked to comment about something embarrassing.

It's not much of a story.

It's barely 2 pages here.

You're making a mountain out of a..it's not even a molehill...more like a mole track in the sand.

Linus likes them showing a bit more atitude than corporateness, but I pointed out the weirdness of the ads from a advertising perspective, and I think a corporation like intel showing attitude is more a "hello my fellow kids" thing, but that's his opinion and Linus certaintly knows this specific market better than I do.

His point of it's a fine little flex, but not going to mean much when M1+, m2, Mx whatever start showing up is spot on.

And really, Intel's underwhelming cpu launch this week is a much bigger story than these weird youtube ads.

 

 

They did use it for a thumbnail on techlinked. FWIW.

 

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21 hours ago, StDragon said:

I guess Intel misses the days when it could simply slap a badge sticker on the case and play its trademark chime at the end of a commercial.

 

Ahh...life was so much simpler then...

Don't forget, that classic jingle at the end of it...

 

They should have never tried to change it. Current one sounds like ass.

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Yeah to be fair hes not really wrong about that. But also its kind of a giant lol. Shrug moment. Intel be weirdchamp.

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This isn't new in advertising; see Wendy's Where's the Beef advertisement, and the advertisement that took the main character actor from that commercial and used in their's by Prego pasta sauce:

 

 

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7 hours ago, ThePointblank said:

This isn't new in advertising; see Wendy's Where's the Beef advertisement, and the advertisement that took the main character actor from that commercial and used in their's by Prego pasta sauce:

 

 

This is different tho, as they’re different product categories. They’re not competing. It’s more of a “Hey, remember that actress from that classic commercial? Funny huh?”. It’s not like McDonald’s hiring her in a misguided publicity stunt that smells a bit of desperation and of “hello fellow internet denizens, let’s “meme” together, remember that I’m a Mac guy? now he’s a REAL person, like Pinocchio”.

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(didn't watch the video)...I don't know if "screw up" would be the right phrase...I think they wasted money, but I like Justin Long, so he got a nice pay check and some good pr.

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