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Matt_Lefebvre

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  1. Agree
    Matt_Lefebvre got a reaction from Castdeath97 in YouTube Demonetization Screenshot Leaks + Secret YouTube Meeting   
    Actually, that's not true.
    Outside of major blockbusters with massive financial backing, a lot of these studios will produce on spec (from their own pockets or with modest investment), in hopes that the film gets picked up - its why we have major film festivals like TIFF in Toronto, its so they can sell their work and get a major studio/distribution team to back them.... so technically they always have people judging - TV shows, movies, Always.
     
    Its literally the exact same thing as TV and movies - but the key problem here is objectivity and what people expect and understand about their personal relationship with YouTube.
    YT is basically working now like they are a TV station/Channel - picking and choosing what they want to "monetize aka air with advertising backing".
     
    So if you go to YouTube, or create for YouTube thinking that its a free and open space, you're wrong, its not - its a walled garden and Google owns the keys for who can play inside it.
     
    i'm not saying i agree with this at all - just trying to educate everyone about the business side.
  2. Agree
    Matt_Lefebvre got a reaction from Castdeath97 in YouTube Demonetization Screenshot Leaks + Secret YouTube Meeting   
    Youtube is a real job man....
     
    Its creating a product - that thousands if not millions of people consume.
    Its like saying producing a TV show isn't a real job. YouTubers, successful ones, put in just as much work, time and energy as people in broadcast, but at a smaller scale and frankly larger audiences.
     
    -IMO-
    Alphabet/Google/Youtube is just responding to advertiser demands here - because they obviously do not want to fix their adsense and reserve media (the nonskip 15sec spots) allocation setup - because they make like 70% margin on those products, they would rather work to censor content - which is completely lazy but ensures that there is a negligible impact to the bottom line.
     
    This all stems from YT's decision to do something called YT premium for advertisers - where basically they decided to charge brands like Coke, Pepsi, etc, that wanted to spend on the network a significant premium to air their spots on the top 5% of YouTubes content based on 30 day views, subs etc - and filtered them into categories (tech, lifestyle). The kicker here is that advertisers never got to hand select the content they aired in, and boom they're in content about Nazi's or Child exploitation = Adpocolypse.
     
    So instead of fixing the revenue model, they decided to fix the content.
    -------------------------
    Backup for above - I was a Digital media buyer in ad agencies for 6 years and a Youtuber for 5 years....
    -------------------------
     
  3. Agree
    Matt_Lefebvre got a reaction from sinkesnnj in YouTube Demonetization Screenshot Leaks + Secret YouTube Meeting   
    Actually, that's not true.
    Outside of major blockbusters with massive financial backing, a lot of these studios will produce on spec (from their own pockets or with modest investment), in hopes that the film gets picked up - its why we have major film festivals like TIFF in Toronto, its so they can sell their work and get a major studio/distribution team to back them.... so technically they always have people judging - TV shows, movies, Always.
     
    Its literally the exact same thing as TV and movies - but the key problem here is objectivity and what people expect and understand about their personal relationship with YouTube.
    YT is basically working now like they are a TV station/Channel - picking and choosing what they want to "monetize aka air with advertising backing".
     
    So if you go to YouTube, or create for YouTube thinking that its a free and open space, you're wrong, its not - its a walled garden and Google owns the keys for who can play inside it.
     
    i'm not saying i agree with this at all - just trying to educate everyone about the business side.
  4. Agree
    Matt_Lefebvre got a reaction from matrix07012 in YouTube Demonetization Screenshot Leaks + Secret YouTube Meeting   
    Youtube is a real job man....
     
    Its creating a product - that thousands if not millions of people consume.
    Its like saying producing a TV show isn't a real job. YouTubers, successful ones, put in just as much work, time and energy as people in broadcast, but at a smaller scale and frankly larger audiences.
     
    -IMO-
    Alphabet/Google/Youtube is just responding to advertiser demands here - because they obviously do not want to fix their adsense and reserve media (the nonskip 15sec spots) allocation setup - because they make like 70% margin on those products, they would rather work to censor content - which is completely lazy but ensures that there is a negligible impact to the bottom line.
     
    This all stems from YT's decision to do something called YT premium for advertisers - where basically they decided to charge brands like Coke, Pepsi, etc, that wanted to spend on the network a significant premium to air their spots on the top 5% of YouTubes content based on 30 day views, subs etc - and filtered them into categories (tech, lifestyle). The kicker here is that advertisers never got to hand select the content they aired in, and boom they're in content about Nazi's or Child exploitation = Adpocolypse.
     
    So instead of fixing the revenue model, they decided to fix the content.
    -------------------------
    Backup for above - I was a Digital media buyer in ad agencies for 6 years and a Youtuber for 5 years....
    -------------------------
     
  5. Agree
    Matt_Lefebvre got a reaction from Shadestones in YouTube Demonetization Screenshot Leaks + Secret YouTube Meeting   
    Actually, that's not true.
    Outside of major blockbusters with massive financial backing, a lot of these studios will produce on spec (from their own pockets or with modest investment), in hopes that the film gets picked up - its why we have major film festivals like TIFF in Toronto, its so they can sell their work and get a major studio/distribution team to back them.... so technically they always have people judging - TV shows, movies, Always.
     
    Its literally the exact same thing as TV and movies - but the key problem here is objectivity and what people expect and understand about their personal relationship with YouTube.
    YT is basically working now like they are a TV station/Channel - picking and choosing what they want to "monetize aka air with advertising backing".
     
    So if you go to YouTube, or create for YouTube thinking that its a free and open space, you're wrong, its not - its a walled garden and Google owns the keys for who can play inside it.
     
    i'm not saying i agree with this at all - just trying to educate everyone about the business side.
  6. Agree
    Matt_Lefebvre got a reaction from GDRRiley in YouTube Demonetization Screenshot Leaks + Secret YouTube Meeting   
    Youtube is a real job man....
     
    Its creating a product - that thousands if not millions of people consume.
    Its like saying producing a TV show isn't a real job. YouTubers, successful ones, put in just as much work, time and energy as people in broadcast, but at a smaller scale and frankly larger audiences.
     
    -IMO-
    Alphabet/Google/Youtube is just responding to advertiser demands here - because they obviously do not want to fix their adsense and reserve media (the nonskip 15sec spots) allocation setup - because they make like 70% margin on those products, they would rather work to censor content - which is completely lazy but ensures that there is a negligible impact to the bottom line.
     
    This all stems from YT's decision to do something called YT premium for advertisers - where basically they decided to charge brands like Coke, Pepsi, etc, that wanted to spend on the network a significant premium to air their spots on the top 5% of YouTubes content based on 30 day views, subs etc - and filtered them into categories (tech, lifestyle). The kicker here is that advertisers never got to hand select the content they aired in, and boom they're in content about Nazi's or Child exploitation = Adpocolypse.
     
    So instead of fixing the revenue model, they decided to fix the content.
    -------------------------
    Backup for above - I was a Digital media buyer in ad agencies for 6 years and a Youtuber for 5 years....
    -------------------------
     
  7. Agree
    Matt_Lefebvre got a reaction from DarkDeLaurel in NCIX declares "Supreme Bankruptcy"   
    Pretty much 
    But with the current climate, that model would have worked say, 5-7 years ago and would have made them a prime target for being aquired.... but in Today's economy - its just not viable. Amazon, Ebay, Newegg, and even Bestbuy now all operate as marketplaces and completely dominate the market - and places like CC, ME, Mikes (to a less extent, they're already listed everywhere and are primarally E-Tail), etc are going to really have to pivot their model to stay alive.
     
    Before 2013, you could theoretically survive with a physical location and good marketing alone. Today, if you don't have a streamlined logistical solution, efficient warehouse ops and a killer E-Tail footprint, you wont compete, its impossible. Consumers will always choose the path of least resistance - and with NCIX gone, and pretty much every other option outside of Amazon and Newegg having broken e-tail sites that havent really been updated from 2005.... They're kinda screwed.
     
  8. Like
    Matt_Lefebvre got a reaction from dalekphalm in NCIX declares "Supreme Bankruptcy"   
    Pretty much 
    But with the current climate, that model would have worked say, 5-7 years ago and would have made them a prime target for being aquired.... but in Today's economy - its just not viable. Amazon, Ebay, Newegg, and even Bestbuy now all operate as marketplaces and completely dominate the market - and places like CC, ME, Mikes (to a less extent, they're already listed everywhere and are primarally E-Tail), etc are going to really have to pivot their model to stay alive.
     
    Before 2013, you could theoretically survive with a physical location and good marketing alone. Today, if you don't have a streamlined logistical solution, efficient warehouse ops and a killer E-Tail footprint, you wont compete, its impossible. Consumers will always choose the path of least resistance - and with NCIX gone, and pretty much every other option outside of Amazon and Newegg having broken e-tail sites that havent really been updated from 2005.... They're kinda screwed.
     
  9. Informative
    Matt_Lefebvre got a reaction from blackmambo in NCIX declares "Supreme Bankruptcy"   
    The really sad part here guys, is the fact that NCIX's emploding is having a massive ripple effect on the entire Canadian market.
    When they own tens of millions of dollars to distribution partners, and have been apparently moving large sums of money into real estate overseas and trusts for the better part of a year now - instead of paying creditors (Rumor from inside the industry - grain of salt please), it leaves all the other retailers to basically pay the difference.... even though they had nothing to do with NCIX.
     
    So, Distribution will raise prices for everyone, to make up for the millions they are going to lose from NCIX declaring bankruptcy... and this uneasiness is even leading to a lot of people making rash, poorly planned or thought out decisions... which will drag some into even more trouble.
     
    Lots more to the story here - but like Linus, I need to stay at about a 6/10 on details - but this is far from over and I'm sorry guys - you, the consumer, are going to be the ones stuck paying for it....  Which sucks even more.
  10. Informative
    Matt_Lefebvre got a reaction from NinerL in No More NCIX Tech Tips (for now)   
    I think its a bit of both - a LOT of people, including management, have jumped ship in the past few weeks.
  11. Like
    Matt_Lefebvre got a reaction from Teddy07 in The Great Bitcoin Split of 2017 (August 1st)   
    If anyone has any BTC left in exchanges, get it out now, regardless of fees - to an offline wallet or move to ETH and then offline.
    No one knows whats going to happen - and at least having ETH offline will be safer than BTC or BTCC in any way shape or form.
  12. Like
    Matt_Lefebvre got a reaction from cj09beira in Vega Frontier Edition officially launched $999   
    Guys,
     
    The drivers that PcPer and others are using for these tests are the equivalent of trying to get a Lake of data through a pinhole when it comes to gaming performance, where bandwidth and driver optimization is arguably more important that in the creative or data driven space where brute force compute is more effective.
     
    Its always going to come down to drivers.
     
    Like look at nvidia as an example - Quattro with gaming drivers = same as gaming GPU - but Gaming GPU with Quattro drivers  = meh to crap Gaming GPU.
     
    Driver optimization is huge - and frankly, the FE drivers are NOT gaming drivers.
     
    IMO
  13. Funny
    Matt_Lefebvre got a reaction from App4that in AMD's Vega architecture previewed at ve.ga   
    nVidia exec's are all getting woken up in their hotel rooms with phone calls right now...
    "its working"
  14. Agree
    Matt_Lefebvre got a reaction from roylapoutre in AMD's Vega architecture previewed at ve.ga   
    This is a massive mistake.
    AMD really dropped the ball on this - WAY too much hype for what, more hype?
    A countdown for another countdown?
     
    This is going to bite them because they're going to lose a lot of non-enthusiast interest and really dropped the ball when it comes to stealing attention from nVidia.
  15. Agree
    Matt_Lefebvre got a reaction from leadeater in AMD's Vega architecture previewed at ve.ga   
    This is a massive mistake.
    AMD really dropped the ball on this - WAY too much hype for what, more hype?
    A countdown for another countdown?
     
    This is going to bite them because they're going to lose a lot of non-enthusiast interest and really dropped the ball when it comes to stealing attention from nVidia.
  16. Like
    Matt_Lefebvre got a reaction from App4that in AMD's Vega architecture previewed at ve.ga   
    Always!
    Twitter guy, Instagram guy, Youtube guy. All those people
  17. Agree
    Matt_Lefebvre got a reaction from S w a t s o n in AMD's Vega architecture previewed at ve.ga   
    This is a massive mistake.
    AMD really dropped the ball on this - WAY too much hype for what, more hype?
    A countdown for another countdown?
     
    This is going to bite them because they're going to lose a lot of non-enthusiast interest and really dropped the ball when it comes to stealing attention from nVidia.
  18. Funny
    Matt_Lefebvre got a reaction from Zangashtu in AMD's Vega architecture previewed at ve.ga   
    nVidia exec's are all getting woken up in their hotel rooms with phone calls right now...
    "its working"
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