Why reuse GPUs?

[FruitBasketSilex]

I know AMD is struggling in both the GPU and CPU department, but why come out with an entirely new line of GPUs, only one of which (390/x) is actually new? Why just rebrand everything else and try selling it again? Why not make the 390 into a 300/x instead and stahp rebranding GPUs to make them look new.

Not trying to start wars or butthurt people, just honestly doesn't make sense to rebrand rebranded GPUs.

[ZetZet]

Because making the same thing is cheaper, no need for production lines, no need for design. So they pull down top of the line lower and release new top of the line cards.

[Trolling]

I have no problem with reusing their old GPU. 

If the End product is performing as well as they say, it shouldn't really matter. 

 

GTX 770 was a re badged and it is still pretty damn powerful. 

[Si3Rra_7]

Werent some of the 200 series rebrands of the 7000 series ? So the cards are basically 2 generations old...

 

AMD please don't die , i don't want my GTX x80 to be 1500$ because there is no competition...

[DeViLzzz]

OP all I have to say is this ...

Commercialism. Is it really good for everyone? No. Is it about companies making money and nothing more?  Yes.  AMD thinks this is the move they need to do right now to make money or is the best way they can make money and nothing more.  

[FruitBasketSilex]

Because making the same thing is cheaper, no need for production lines, no need for design. So they pull down top of the line lower and release new top of the line cards.

Yeah, but they're not ACTUALLY making money on it. The people that buy the 340-380x are only doing so because its replaced the 200 series, they're not buying it because its better, they're buying it because its slightly newer. All the people that want a 200 series cards won't buy one, because the 300 series is there. There's not actually any money being made off that. They're just going to be getting the same trickle of cash they were already getting. The only new money comes from 390/x.

[C0LL0SS0S]

Money, Money, Money. Have I mentioned Money ?

[ZetZet]

Yeah, but they're not ACTUALLY making money on it. The people that buy the 340-380x are only doing so because its replaced the 200 series, they're not buying it because its better, they're buying it because its slightly newer. All the people that want a 200 series cards won't buy one, because the 300 series is there. There's not actually any money being made off that. They're just going to be getting the same trickle of cash they were already getting. The only new money comes from 390/x.

They are. Marketing is a powerful tool.

[TheMcSame]

It's cheaper.

[Megahurt]

If the performance is good for the price and no features are missing, why should I care if it's a rebrand or not ?

[PineappleHolidays]

There are quite a few new gpu's ...

[FruitBasketSilex]

Money, Money, Money. Have I mentioned Money ?

It doesn't make sense though.

The people that buy 2xx cards will buy the (hopefully) equivalently priced 3xx cards instead because they're slightly newer and nothing else.

All the sales from 2xx will shift to 3xx, no new money, at least not a significant amount.

[FruitBasketSilex]

If the performance is good for the price and no features are missing, why should I care if it's a rebrand or not ?

Performance would be the same for a higher price.

[FruitBasketSilex]

There are quite a few new gpu's ...

There's two. The 390 and the 390x, at least that's what I have heard.

[arnavvr]

It's cheaper to rebadge a 7970 as a 370X, than to make a totally new GPU.

[C0LL0SS0S]

It doesn't make sense though.

The people that buy 2xx cards will buy the (hopefully) equivalently priced 3xx cards instead because they're slightly newer and nothing else.

All the sales from 2xx will shift to 3xx, no new money, at least not a significant amount.

Well some people will sell their old cards and buy new cards, I think the key feature will be on the software side

[SmittyShmee]

Money, Money, Money. Have I mentioned Money ?

 

No, I don't believe you have...

 

[EarthboundHero]

It doesn't make sense though.

The people that buy 2xx cards will buy the (hopefully) equivalently priced 3xx cards instead because they're slightly newer and nothing else.

All the sales from 2xx will shift to 3xx, no new money, at least not a significant amount.

They can sell the "new" cars at higher prices because they're "new"

[Megahurt]

Performance would be the same for a higher price.

Why would the price go up ? It usually is lower since the rebranded card is lower in the hierarchy.

[Megahurt]

There's two. The 390 and the 390x, at least that's what I have heard.

370/X is rumored to be new as well.

[FruitBasketSilex]

Why would the price go up ? It usually is lower since the rebranded card is lower in the hierarchy.

Then they're making less money and that makes EVEN LESS SENSE. AAAAAARRRRRGH. AMD Y U SO CONFUZE?

[FruitBasketSilex]

They can sell the "new" cars at higher prices because they're "new"

Still doesn't make sense, then the majority would roll back to the 2xx series until one series becomes cheaper.

[WereCat]

I hope this example makes sense  

Of course most expensive cards are on the right and the more to the left you go the cheaper you get.

 

[EarthboundHero]

Still doesn't make sense, then the majority would roll back to the 2xx series until one series becomes cheaper.

Most people, like me, like to have the newest thing even if it comes at a premium.

[Sakkura]

There's two. The 390 and the 390x, at least that's what I have heard.

 

That's based on rumors that may be completely wrong.