Samsung has filled an application to obtain the trademark Samsung Galaxy S Neo

Nineshadow · January 31, 2014

Samsung is known to release multiple variants of many of its flagship devices, that too under slightly different names. The Galaxy S4 Zoom and Galaxy S4 Active are prime examples from last year, different variants of the primary flagship, the Galaxy S4. It appears that the next crop of variants might feature “Neo” , as the company has filed to obtain a trademark for Samsung Galaxy S Neo.

This isn’t the first we’ve been hearing about the possibility of a Samsung device bearing the Neo moniker. Recently the company announced a device called the Galaxy Grand Neo, as well as a dual-SIM Galaxy S III Neo+, which was launched in China. Moreover, Samsung is also expected to launch a new variant of the Galaxy Note 3, called the Galaxy Note 3 Neo. There’s enough precedent now to support the theory that a future device might carry the Neo moniker, though the trademark filing covers more than just smartphones and phablets, it extends to portable computers, wireless headsets, digital cameras and other similar devices and accessories.

The idea of a new Samsung brand identify is interesting, but so far it’s not entirely clear what the intention is. With the Note 3 Neo, for instance, we’re looking at essentially a “Lite” version of the namesake device, with heavily dialed-back specs and a more compact size. On the other hand, while the ATIV S Neo did make a few small sacrifices compared to the ATIV S itself, they weren’t nearly so severe. For the moment, that means we don’t know if Neo will become the new Lite, or Mini, or if it could represent some different spin on Samsung hardware.

It’s also interesting to note that this trademark is just for the Galaxy S Neo, and not something more specific, like the Galaxy S 5 Neo. That has us wondering if – regardless of what the name has meant in the past – Neo could soon become the face of Samsung’s lower-end handsets; at least that would avoid dragging the GS5 down with it.

Here's the trademark application : http://tsdr.uspto.gov/#caseNumber=86174875&caseType=SERIAL_NO&searchType=statusSearch

Source : http://www.ubergizmo.com/2014/01/samsung-galaxy-s-neo-moniker-to-be-trademarked/

Not another Samsung device...when will they stop?