HBO streaming service could launch in April for $15 per month, work on Apple TV

[Rohith_Kumar_Sp]

HBO's subscription streaming service will be called HBO Now and is expected to cost $15 per month, according to the International Business Times. The report says that HBO is targeting a launch for Now in early April, ahead of the start date for Game of Thrones. While Game of Thrones would be a great way for HBO to drive subscriptions to the new service, it'll have to be careful if it plans to do that: last year, HBO's online streaming option for cable subscribers, HBO Go, wouldn't work for many who were trying to watch during the premiere. That would be a very bad look for a new service, and the Times says that HBO doesn't plan on launching until it's satisfied that it can do so without issue.


 

Apple is reportedly one of the partners that HBO could launch its new service with. According to the Times, Apple has been aggressive in its attempts to secure a place as one of HBO's launch partners. If a deal is made, Apple TV users would be able to access and stream HBO Now, potentially through a standalone app. Apple has been adding more and more channels to the Apple TV over the last couple years, and the addition of HBO's subscription streaming service would make its device all the more appealing. The Times notes that HBO's parent company wants to see this service be accessible on platforms like the Roku, Xbox, and PlayStation as well, but it's not clear if discussions are ongoing. Nonetheless, it seems likely that HBO would want to work with multiple major partners to get this service out there.
 

It's still not known what HBO's subscription streaming service will actually offer. Though many will hope for the same access that HBO Go receives — that is, all of HBO's original content and the movies it's currently playing — it's possible that won't be the case. HBO may want to position this service as something distinctly different from its cable service as a way to prevent subscribers from moving online. On the other hand, the $15 per month fee may mean that HBO is earning about as much regardless of how you subscribe. That price would make it tougher to compete with Netflix, but HBO hasn't exactly had trouble finding people willing to pay subscription fees that high in the past. With the even wider audience that this service will open it up to, HBO may not be that worried.

Source : http://www.engadget.com/2015/03/04/hbo-now-pricing/

[Bensemus]

If it has a large catalog of content I would be willing to pay the $15. Might start watching GoT then

[PerfectTemplar]

Just in time for GoT 15 dollars is too much though.

[PerfectTemplar]

Delete

[Victorious Secret]

Its more than Netflix for less content, yes. 

 

But HBO has some of the best content that the industry has seen so if you need to binge watch a show, is 15 bucks a month for a few months of use too much to ask? 

I'd say 15 a month is going to them from me just so I can binge GoT and Band of Brothers

[Ashley]

If it has a large catalog of content I would be willing to pay the $15. Might start watching GoT then

If the rumors are to believed it will be older content. But if it includes GoT and isn't Apple TV exclusive it will be a smashing success.

[Bensemus]

If the rumors are to believed it will be older content. But if it includes GoT and isn't Apple TV exclusive it will be a smashing success.

GoT and last week tonight*

[Ashley]

and last week tonight*

Love that show.

[pit5000]

does it include HBO on-demand content? I'm already paying for Netflix, Amazon Prime and Sling TV. I don't know if I could justify adding $15 on top of that, I already have little time to watch stuff.