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After 14 years, Blackberry will no longer design their own phones

Master Disaster

Smartphone manufacturer Blackberry has just announced that after 14 years it will no longer be responsible for designing its own devices in house and instead will outsource the design process on future devices. 

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BlackBerry is to stop designing smartphones in-house after 14 years, the company has announced.

 

Once a market leader, the company has struggled to keep pace with modern handsets produced by rivals such as Apple and Samsung.

 

In May, the company's chief executive, John Chen, said he would know by September whether the hardware business was likely to become profitable.

 

Now, BlackBerry says it will outsource hardware development to partners.

 

But the company has not yet confirmed when any further BlackBerry phones will be released.

A spokesperson said the company is being candid about the smartphone division and says they will close it if fails to become profitable. 

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Mr Chen has been candid about the future of BlackBerry's handset business, saying he would consider closing the division if it could not become profitable.

 

In May, he told Bloomberg that he would know by September whether that was likely.

 

"The first time I made that statement was September a year ago," said Mr Chen.

 

"When people ask me, 'How long will it take?'... I said a year. So, it's going to be September this year."

http://www.bbc.co.uk/news/technology-37493566

 

It won't be long before Blackberry (or at least the mobile phone division) ends up in the graveyard of once huge companies that failed to adapt and paid the ultimate price. 

 

IMO the writing is on the wall, one more failure and they're a gonna. 

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I'm surprised they are still relevant in addition to Nokia (Not the nokia Microsoft used to own.....)

Judge a product on its own merits AND the company that made it.

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After 14 years, i didnt think anyone used blackberry anymore?

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6 minutes ago, RS2007GOD said:

After 14 years, i didnt think anyone used blackberry anymore?

Businesses do, its much better to send an email using a physical keyboard

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1 minute ago, 226477_1454181668 said:

Businesses do, its much better to send an email using a physical keyboard

You can always use a 21st Century innovation to solve that.

 

Just dictate the email  and send it using a Digital Personal Assistant :D.

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21 minutes ago, AluminiumTech said:

You can always use a 21st Century innovation to solve that.

 

Just dictate the email  and send it using a Digital Personal Assistant :D.

Yeah, just voice aloud corporate information for your phone and everyone around to hear.  Brilliant idea.

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15 minutes ago, MoonSpot said:

Yeah, just voice aloud corporate information for your phone and everyone around to hear.  Brilliant idea.

Who said anything about corporate stuff?

Judge a product on its own merits AND the company that made it.

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Rip blackberry and rip Motorola, I guess there's no major players left in North America making android phones then? 

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4 hours ago, AluminiumTech said:

Who said anything about corporate stuff?

Because most of their bulk purchases are corporate buyers ?

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9 hours ago, AluminiumTech said:

You can always use a 21st Century innovation to solve that.

 

Just dictate the email  and send it using a Digital Personal Assistant :D.

Far from perfect however... 

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