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Is Founders Edition/Reference Card Better Than Non-Standard?

Zangtetzu
By Zangtetzu
in Graphics Cards
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Posted

From my understanding of this, and correct me if I'm wrong, is that the founders edition of the GTX 1080 is basically a fancy name for a reference card, where the non-founders edition is the models that are going to come as 3rd party overclocks, such as the ASUS 970 Strix.

 

If the Founders Edition is just a reference card, why is it priced higher? Isn't it better to buy the aftermarket graphics card from another company (such as ASUS, EVGA, MSI) that has a better cooling system ( maybe fans that are better than the blower fan on the 1080) and one that's overclocked?

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Posted

You're buying a fancy cooler from Nvidia, they know some people want it but they also don't want to undercut board partners.

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2 minutes ago, Zangtetzu said:

 

just a reference card with a higher price tag and thermal issues. 

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Posted

They expect people to buy the reference design because alot of people like the esthetics of the cars or has a case where a blower style fan is important 

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39 minutes ago, Zangtetzu said:

If the Founders Edition is just a reference card, why is it priced higher?

Because early adopters that can't hold their anxiety WILL pay for it, however dumb it may be. So Nvidia is captalizing on that: if oyu want to have a 1080 NOW, you pay us 100$ extra.

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Given that MSI is releasing a non-reference blower 1080 I see no reason at all to buy the Founders Edition now.

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  • "Founder's Edition" is just a "NEW" name for reference design
  • nVIDIA wants to have the "Founder's Edition" available in the market for the life of the GPU (e.g. until the GTX 11xx series comes out)
  • It purposely costs more, so it doesn't mess with the sales of the Add-in Board Partner's sale (e.g. ASUS, MSi, etc)
    • Mr. nVIDIA CEO mentioned this himself during the conference

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