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If you're a careful shopper and you check every single websites for pricing before ordering you might run into a problem like this. Before you make any comments saying just go on pcpartspicker and look for cheapest price, this post is not about price its about retailers lying to us.

So if you go on newegg you will often find a sale item that let say original price is $150 and that is on sale for $60 and then you go on Canada Computers to find that very same item that has the regular price of $60. I find that Newegg does this a lot. Are they allowed to do that? Isn't that some level of false advertising?

 

Real life example I can find here. I think I could have find a better example but just for you guys to see:

 

http://www.newegg.ca/Product/Product.aspx?Item=N82E16820147371&cm_sp=Homepage_HD-_-P2_20-147-371-_-09012015

 

http://www.canadacomputers.com/product_info.php?cPath=179_1229_1088&item_id=080109

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Prices depend on a lot of things - and that's a known thing people have been doing for the past 200 years - get use to it :P

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its not false advertising

its a sale strategy, and its legal

 

they put the price up to $150 for like an hour, then put it on sale back down to regular price

so technically it IS $90 off

just not $90 off msrp

its $90 off their absurdly high price they put for a short period of time

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They can do it. Not sure about elsewhere, but I know there's a time limit in the UK as for how quickly after increasing a price they can reduce it as a sale promotion. Using Amazon as an example, Amazon do 'sales' off of the MRRP 

 

E.g:

 

RRP: £150 (from when the product was first produced)

Our Price: £90 (current market value)

 

You save: £60

 

Slightly different than this, but you can see how they can come up with marketing strategies to make you think you're saving money, when you're not really. 

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