Microsoft sponsored by dell?

[Quinten Verhelst]

Looks like dell is giving money to microsoft to use the xps 13

http://www.microsoft.com/nl-nl/windows

[ShadowCaptain]

Well they need something to show off, so using one of the best ultrabooks around is probably a good way to go about promoting it, i guess they both benefit from this deal

[pinksnowmanshandle]

It's possible Microsoft is just using the XPS 13 because it makes a good showcase for 10. 

That's probably why they blacked out the Dell logo (even though they used something that can easily be identified). Since W10 is meant for keyboard and mouse I'm guessing touchscreens might start disappearing from Windows laptops again?

[Dredgy]

No logo suggests Dell is definitely not paying, and Microsoft is hiding the logo to avoid having to pay them/product placement Gods.

[Guest]

They're just presenting the system on one of the more well known laptops and ultrabooks.

[GoodBytes]

Why would Microsoft not promote vendor PC? They run Windows?

In fact, Microsoft at BUILD and I think even Ignite event showcases many coming soon laptops, all-in-one and desktops from manufactures on stage.

In this case, Dell didn't pay, and Microsoft didn't want to have favoritism, so they use a nice looking ultrabook, which could make people curious that such system exists, but not reveal the brand name.

[nicholician]

Not really. The XPS 13 is a beautiful ultrabook, so why wouldn't they showcase their new operating system on it?