Microsoft will Phase out iconic Nokia Brand Name

[DonPOETA]

$7.2 billion is just a number.

[mr moose]

Every empire crumbles eventually, yesterday it was blackberry, today it's nokia tomorrow it might be apple or sony.   welcome to a capitalist society. 

[Mooshi]

-snip-

 

 

Still, regardless of how established the brand was, Nokia was competing in a world that is obsessed with Samsung and Apple. Don't think I'm anti-Nokia or anything. In fact, I'm the type who really doesn't care about expensive smart phones to begin with at all. Even though MS has the capital available to do amazing things, their marketing department is a joke. With what is out there already,  it's established the world is content with iOS and Android. MS didn't need to get itself involved with the mobile phone market.MS and phones does seem as daft as Nintendo making a fridge. With Microsoft wanting to branch out, maybe there would be an MS fridge some day..that'd be weird. They should stick with Windows and trying to improve their PR more than anything. 

 

I'm still standing by nostalgia is playing a huge rule in Nokia since for the life of me I can't think of a stand out modern product from them vs jokes about how durable their old phones were.

[deviant88]

If they are going to replace with Windows Phone instead then facepalm...

Everyone whos not a newborn fawn knows about Nokia, no one knows about windows phone.Bad move.

[Victorious Secret]

People need to realize that Nokia actually doesn't have a strong name anymore.

I have a Lumia. First question from people is usually "Nokia still makes phones?"

[PepperBurst]

Nokia's brand name is hardly icon, it's associated with a phone that hasn't been made in half a decade and shitty phones. 

Pardon? I don't quite understand what you're saying.

[ajoy39]

Pardon? I don't quite understand what you're saying.

The Nokia brick phone that everybody knows is no longer mad, so the memory of that isn't helping their sales, and Nokia is not a popular phone brand in the modern age. They lose nothing by ditching the name. 

[DLM_012]

What a shame. Microsoft is killing one of the only thing that makes these Windows phones sell. I hope the people at Nokia quit and start their own company.

[amintha1992]

Nokia's brand name is hardly icon, it's associated with a phone that hasn't been made in half a decade and shitty phones. 

depends on the region ... in Asian and other markets out of North america its a whole different story. 

[amintha1992]

this might be good for North american markets but probably a disaster for asian markets where Nokia is a huge brand name. and its name that people trust. its not like they make awful phones.

[razor767]

Doesn't surprise me. 

[ofr057]

god this is sad ...

[The Crazed Child]

Good idea. Whenever anyone hears the brand "Nokia" they picture a useless phone that can only take photos and call people.

[jaggysnake57]

Nokia's brand name is hardly icon, it's associated with a phone that hasn't been made in half a decade and shitty phones.

stop talking youe only gonna make it worse. of the top 10 best selling phones world wide 9 are nokia and 8 of those are from 2000 on and 1 is from 2009 anyone who has owned a phone in the last 10 years will know that nokia made awsome phones. id rather buy a nokia than a ms phone

[Ramzez]

Nokia name will still exists. Microsoft bought the phone division of Nokia, not the entire company, or the name.

The only name they bought from Nokia is Lumia.

Microsoft CAN rent the name the Nokia name if they want, to keep the Nokia name on the phone, but that would be Microsoft marketing decision, where if they see or not any value in Nokia branding.

 

+1

 

Microsoft is going to get rid of the Nokia brand from the Lumia phones because Nokia is still an independent company which didn't sell its name to Microsoft. I guess MS could rent the "Nokia" name but it's unlikely.

 

I'm not surprised that many american users never thought about Nokia being anything special since even back in the golden days, Nokia was never a hit in the US despite it being the largest mobile phone manufacturer in the world.

 

When it comes to selling the mobile phone business, I think it was really clever move from Nokia. They were on big trouble with the mobile phone business and the entire company could have gone bankrupt if it hadn't sold the business. Now Nokia is once again making good profit but obviously we are not going to see new Nokia handsets anymore (not in the near future at least).

[ajoy39]

stop talking youe only gonna make it worse. of the top 10 best selling phones world wide 9 are nokia and 8 of those are from 2000 on and 1 is from 2009 anyone who has owned a phone in the last 10 years will know that nokia made awsome phones. id rather buy a nokia than a ms phone

2009 was half a decade ago. They're irrelevant in the current market. 

[wjdobie]

Nokia would have done so well making android phones - this makes me sad.