Why are AMD 6000 GPU's so insanely overpriced?

[maizenblue]

I think AMD did a good job of competing with Nvidia with their 6000 series GPU's, and the reference model prices are perfectly fine, but the AIB card prices have been ridiculous. What's going on? Does AMD take a loss on their in house built reference model and charge AIBs a higher price? Why would the AIBs like Powercolor and Asrock price them so high? I was at a Microcenter recently and the shelves were full of overpriced AMD cards no one wants, while all the Nvidia cards sell out the second they come into stock. 

 

It seems like either AMD or their board partners are shooting themselves in the foot. Either that or these AMD cards cost a lot more to produce than Nvidia cards and they have no choice but to price them so high if they want to make any profit.

 

 

[emosun]

Have you heard of the gpu shortage

[Middcore]

Because there are very few of them.

 

[IkeaGnome]

I paid $650 for my 6800xt. I don't think that's a high price at all. 

The rest is board partners. Nvidia has the same problem.

[maizenblue]

2 minutes ago, emosun said:

Have you heard of the gpu shortage

But as I said, they are now sitting on shelves. I saw an asrock 6900xt that was selling for $2,500 that nobody wants to buy. Are these cards still selling out most places?

[maizenblue]

5 minutes ago, IkeaGnome said:

I paid $650 for my 6800xt. I don't think that's a high price at all. 

The rest is board partners. Nvidia has the same problem.

I clearly stated I was talking about the board partner prices, not the reference ones which are nearly impossible to buy. Why the massive disparity in prices? All the board partner 6800xt's go for 1,100 to 1,500. Double the price of the reference card.

 

By contrast Nvidas board partners increase the price as well, but not even close to the same amount. My Evga 3070 cost 170 over the FE model. Thats nowhere near the gouging u see by AMD board partners

 

 

[emosun]

Just now, maizenblue said:

But as I said, they are now sitting on shelves. I saw an asrock 6900xt that was selling for $2,500 that nobody wants to buy. Are these cards still selling out most places?

when a shortage occurs the prices go up.... i'm slightly confused on what you're asking.

Any that are in stock are going to be expensive because there isn't a lot of them so........ this is expected behavior for any product that has a price associated with it.

[maizenblue]

1 minute ago, emosun said:

when a shortage occurs the prices go up.... i'm slightly confused on what you're asking.

Any that are in stock are going to be expensive because there isn't a lot of them so........ this is expected behavior for any product that has a price associated with it.

Nvidia cards are far harder to find than AMD cards, and yet their board partners arent gouging anywhere nearly as bad as AMD's. What am I asking is why this is happening.

[emosun]

Just now, maizenblue said:

What am I asking is why this is happening.

ah ok.

You see a shortage means theres not a lot of them so the price goes up. Where that price goes up to is dependent on how much people are willing to pay.

If you see higher prices in some areas , it means people were willing to pay that much.

 

[maizenblue]

11 minutes ago, IkeaGnome said:

I paid $650 for my 6800xt. I don't think that's a high price at all. 

The rest is board partners. Nvidia has the same problem.

https://www.microcenter.com/search/search_results.aspx?Ntt=radeon+rx+6800xt&Ntk=all&sortby=match&N=0

 

Compare that 650 dollar reference price to that link I gave, which are all MSRP.

[IkeaGnome]

3 minutes ago, maizenblue said:

Nvidia cards are far harder to find than AMD cards

You might have answered your own question here. AIB AMD cards cost more so they are easier to find. 

[IkeaGnome]

1 minute ago, maizenblue said:

https://www.microcenter.com/search/search_results.aspx?Ntt=radeon+rx+6800xt&Ntk=all&sortby=match&N=0

 

Compare that 650 dollar reference price to that link I gave, which are all MSRP.

Compare this to the $599 reference price as well. Some Nvidia cards are marked up just as much. 

https://www.microcenter.com/search/search_results.aspx?N=&cat=&Ntt=3070+ti&searchButton=search

 

[maizenblue]

1 minute ago, emosun said:

ah ok.

You see a shortage means theres not a lot of them so the price goes up. Where that price goes up to is dependent on how much people are willing to pay.

If you see higher prices in some areas , it means people were willing to pay that much.

 

So why are people willing to spend so much more on AMD AIBs than Nvidia? For instance Asus and Gigabyte make cards for both AMD and Nvidia. They jack the price of their Nvidia cards maybe 30-50% over the FE model for Nvidia, but 100% over the reference for their AMD models. Why is that? I dont get why people arent understanding what I'm asking. I get there is a GPU shortage. Im comparing Nvidia AIBs to AMD.

 

[maizenblue]

5 minutes ago, IkeaGnome said:

Compare this to the $599 reference price as well. Some Nvidia cards are marked up just as much. 

https://www.microcenter.com/search/search_results.aspx?N=&cat=&Ntt=3070+ti&searchButton=search

 

And some arent. For instance the gigabyte and EVGA 3080 ti's are maybe 25% more than the FE. 

 

By contrast ALL of the AMD board partner cards are jacked up 100%-150%.

 

[Hairless Monkey Boy]

1 minute ago, maizenblue said:

So why are people willing to spend so much more on AMD AIBs than Nvidia? For instance Asus and Gigabyte make cards for both AMD and Nvidia. They jack the price of their Nvidia cards maybe 30-50% over the FE model for Nvidia, but 100% over the reference for their AMD models. Why is that? I dont get why people arent understanding what I'm asking. I get there is a GPU shortage. Im comparing Nvidia AIBs to AMD.

 

Why did $GME go to the moon? It's a weird market. Weird stuff happens.

[emosun]

1 minute ago, maizenblue said:

So why are people willing to spend so much more on AMD AIBs than Nvidia?

Because they feel like it?

More than likely it's just a newer product so it's perceived value is higher regardless of performance. The most important takeaway is that the entire gpu market isnt normal or stable so trying to put logic to a situation like this is a pointless endeavor.

it's like a toilet paper shortage where some people will pay more for a single roll depending on how desperate they are or how rich they are or whatever they can find. theres no reason to think about it logically and theres no real reason behind any of it.

[maizenblue]

6 minutes ago, emosun said:

Because they feel like it?

 

Well if the Microcenter I visited is any indication. They DON'T feel like it, which was also part of my point. These overpriced AMD cards are sitting on shelves, at least at that store. 

 

It just seems like AMD is going to get slaughtered as this GPU shortage begins to go away. Stores like that Microcenter are already cutting back on ordering AMD cards because they just dont sell unless they are the reference model.

 

 

[emosun]

2 minutes ago, maizenblue said:

Well if the Microcenter I visited is any indication. They DON'T feel like it, which was also part of my point.

your sample size is the microcenter you visted?

so wait..... did you go to a microcenter , get mad at the price of the gpu , then make this thread because you didn't like that price?

[maizenblue]

Just now, emosun said:

your sample size is the microcenter you visted?

so wait..... did you go to a microcenter , get mad at the price of the gpu , then make this thread because you didn't like that price?

No, I'm also comparing other stores and online retailers, since I have stock notifications still set up from when I was looking for a GPU. AMD cards are easier to buy across the board, everywhere. I'm not saying they are easy, but far easier than Nvidia. 

 

And no I'm not mad. I have no dog in this fight. I'm legit curious why it's occurring since I like GPU competition. You seem to be the one getting defensive over this for some reason. 

[emosun]

only because like 3 people said don't apply price logic to a shortage. i'm sure paying 50$ for a bottle of hand sanitizer makes no sense until some random person pays that amount. 

[maizenblue]

8 minutes ago, emosun said:

only because like 3 people said don't apply price logic to a shortage. i'm sure paying 50$ for a bottle of hand sanitizer makes no sense until some random person pays that amount. 

You don't understand how business works if you don't think a lot of thought goes into MSRP prices. There is a reason why the AIB's are more expensive for AMD, most likely related to manufacturing costs, shipping, tariffs, etc. I was just wondering if someone had some insight into this, but apparently not. 

[emosun]

29 minutes ago, maizenblue said:

You don't understand how business works if you don't think a lot of thought goes into MSRP prices. There is a reason why the AIB's are more expensive for AMD, most likely related to manufacturing costs, shipping, tariffs, etc. I was just wondering if someone had some insight into this, but apparently not. 

 

37 minutes ago, emosun said:

don't apply price logic to a shortage.