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Apple now officially owns Beats

Dietrichw

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A smidge over two months after Apple announced its plan to nab Dr. Dre's headphone and music streaming interests, the folks in Cupertino have officially welcomed Beats to the family. The US government didn't seem to take issue with the purchase, giving the final stamp of approval. Both sides have also posted statements on their respective sites celebrating the union that's now a done deal. The $3 billion dollar purchase of the Beats brand brings not only popular audio devices and a personalized streaming service into Apple's fold, but also the talents of CEO Jimmy Iovine, Dr. Dre and music head Ian Rogers to the table for future projects.

 

 

I actually think Apple is just taking the aesthetic designers from beats and using them and maybe the audio engineers to help the built in phone speakers because those things are bad 

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Apple Beats everyone else to the purchase of that company.

 

Yeah, it was terrible, I admit that.

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Apple Beats everyone else to the purchase.

 

Yeah, it was terrible, I admit that.

 

And Dr Dre Beats everyone else to the mutha fuckin' sale!

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Honestly, I can imagine Apple up-ing beats sound quality. It'll still cost a fortune, but I foresee it being a good thing for the industry.

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Steve jobs is now rolling in his grave!

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