Google Eddystone- Beacon tech

[jos]

Just like lighthouses have helped sailors navigate the world for thousands of years, electronic beacons can be used to provide precise location and contextual cues within apps to help you navigate the world. For instance, a beacon can label a bus stop so your phone knows to have your ticket ready, or a museum app can provide background on the exhibit you’re standing in front of. Today, we’re beginning to roll out a new set of features to help developers build apps using this technology. This includes a new open format for Bluetooth low energy (BLE) beacons to communicate with people’s devices, a way for you to add this meaningful data to your apps and to Google services, as well as a way to manage your fleet of beacons efficiently.

Eddystone can also broadcast a URL when an app isn't an option. Rather than missing out, a company can choose to send a web link instead. And it works with both Android and iOS devices

 

I think there is a similar service from apple from IOS7 onwards

Source: http://googledevelopers.blogspot.in/2015/07/lighting-way-with-ble-beacons.html

[Tech_Dreamer]

Sponsored by the NSA..

[samcool55]

Apple has this, but it's closed source and of course apple-only

Eddystone is open-source so apple, and everyone else, can easily develop for it.