Which is better? MSI, Gigabyte or Asus.
First of all - backplates are pure swag value, they have exactly 0 effect on cooling, and are in fact many times do more harm than good, because between them and the board there is a layer of air and as we know from school science classes, air is an excellent heat insulator. So even if they have pads soaked in thermal conductive compound between VRAM chips and the plate - it is compensated by the fact that they create that layer of heat insulation. They do look good, and they do prevent GPU from sagging tho.
Now, per model :
Asus Strix - Silent. Good build quality. Good cooling, and also 0db feature by default, without modding BIOS. On the flip-side - only one 6+2 PCIE power connector, so not that great for overclocking.
Gigabyte G1 - Great cooling. Good power system design. Which means good overclocking potential. Backplate, and in general, the card looks like its wearing armor. Less silent than other GTX 970s - but compared to AMD counterparts, still super silent. Can also mod VBIOS to have 0db. Also massive size.
MSI Gaming - Great cooling. In fact, almost as good as G1, and at the same time, as silent as Strix. Good power design, probably the best power design of the 3. Good VRM cooling too. Has no backplate - but has a...frontplate of sorts. A reinforcement plate sitting between cooler and the board, so card wont sag. Downsides - has some VRAM chips on the back, which theoretically means you will get less VRAM OC - which doesn't really gives you much of a performance boost anyway.
I own MSI Gaming. Build quality is great - I don't know why people obsess over "metal parts" so much. Nothing is lose or flimsy.
My suggestion - grab either Strix if you don't intend to OC, MSI Gaming if you want silence+good OC potential.
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